I was at the IAB Trend Digital conference when Andy Jorgensen put me on the spot and asked for my top three tips for systemizing a business. Here is what I told him. Write down your processes If you are doing something over and over again, it needs to be documented. Most business owners keep their processes locked in their …
Every Digital Audit Dennis Yu Has Done (Master List)
This is the running index of all 205 digital audits we have published — home-service businesses, auto dealers, chiropractors, restaurants, law firms, personal brands, and more. If you are weighing whether to work with us, scroll your industry: odds are we have already audited a business like yours, in public, with the findings and the fix. The complete live tracker, …
How We Built Marko Sipila’s Personal Brand From 70+ Content Assets
undefined Map the Topic Wheel Before Writing a Single Word Before we wrote anything, we mapped Marko‘s Topic Wheel. Center (WHAT): Home service business growth — helping contractors scale through marketing, technology, and operational systems. Middle ring (HOW): HVAC marketing and HVAC Quote, concrete coating scaling through CoatingLaunch, fencing contractor growth through FencingLaunch, Local Service Ads strategy, Facebook ads for …
Marko Sipila on Local Service Ads for Contractors
Marko Sipila has spent years in the trenches of home service marketing — from running his first agency in high school, to scaling a concrete coating company from $50,000 in debt to $320,000 in monthly recurring revenue, to building HVAC Quote into a platform serving over 300 contractors. When he talks about Local Service Ads, he’s speaking from direct campaign …
Dollar a Day for Contractors: What Marko Sipila Learned Running Ads in the Trades
Dennis Yu developed the Dollar a Day strategy as a way for small businesses to build brand awareness without a massive ad budget. Marko Sipila took that framework and battle-tested it across three home service verticals — concrete coatings, HVAC, and fencing. The 77-minute webinar they recorded together breaks down exactly how contractors can apply this approach without wasting money …
Gavin Lira on Why Active Listening Beats Every Growth Hack
Gavin Lira cold-called a marketing agency owner named Spencer X Smith when he was still a senior in high school. He did not ask to pick Spencer’s brain. He left a voicemail offering a specific Instagram growth strategy that he could tell Spencer was not using. Spencer called back ten minutes later. That single phone call launched the network that …
How Gavin Lira Lives the Values of The Empathy Firm
Gavin Lira built The Empathy Firm on genuine empathy, not just a brand name. Dennis Yu explores how Gavin lives these values across every client interaction, hire, and business decision.
I Love Advising for Equity
People always ask me how I actually make money advising companies. The answer is simple: consulting for equity. When the companies I advise exit, I get a small piece, usually 3 to 5%. Instead of charging $10,000 to $20,000 a month in retainer fees, I take equity that vests quarterly over 36 months. There’s no monthly retainer, but that doesn’t …
Jim Klauck: The Radio Pitchman Behind 1,600+ Episodes Helping Home Service Businesses Grow
Jim Klauck has produced over 1,600 videos through his Check A Pro Radio Show YouTube channel — spanning five years of weekly episodes that feature HVAC technicians, plumbers, electricians, roofers, garage door companies, and softwash operators across the Houston market and beyond. That is not a typo. One man, one microphone, 1,611 episodes and counting. Jim Klauck’s very first Check …
The Quick Audit: See What’s Really Going On With Your Marketing
Where this sits. This is the GBP Quick Audit product, not the person-site exam. Which exam to run: How we audit. Where do we stand right now? What is costing us money? What should we fix first? Every recommendation in our Quick Audit connects to a revenue outcome, not a vanity metric. Every finding cites the specific platform documentation that …
How a 15-Minute Quick Audit Won a Plumber Client and Proved the SEO Audit Process
Dennis Yu ran a quick audit on a Phoenix plumber at a marketing meetup — surfacing five critical findings in 15 minutes that the contractor’s agency had never mentioned. This meta-article documents the execution, the glass-half-full framing that converts findings into engagements, and how the quick audit connects back to the BlitzMetrics SEO audit definitive article.
How to Sell High Ticket as a Coach or Consultant: The Only Thing That Matters
If you’re a coach or consultant selling high ticket packages, stop worrying about your video studio, your website, or having everything look perfect. None of that is what closes deals. My buddy Zach Babcock came to me recently and said he wasn’t ready to start selling high ticket because his video studio wasn’t set up and he was still redesigning …