Writing about clients is a delicate balance—you want to highlight areas for improvement without making them feel like they’ve been doing it all wrong. The key? Framing their efforts positively while repurposing content for maximum impact. This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share …
How to Get .Gov Backlinks for Free with Lewis Vandervalk
I recently sat down with Lewis Vandervalk, the founder of Blue Crocus, a digital marketing agency specializing in home services. Lewis has built an impressive operation with 685 YouTube videos and a strong backlink profile driven by client sites and podcast guest appearances. What stood out most was his approach to getting high-authority backlinks from government and university websites without …
The Paperless Agent’s SEO Strategy: How Kyle Strohschein Can Thrive By Building Authority
There’s no need to overcomplicate SEO. My friend Kyle Strohschein is the VP of Marketing at The Paperless Agent, a real estate marketing company. But what keywords is the Paperless Agent ranking on? They have a good deal of traffic coming in and are ranking in the first spot on their own name. But what about supporting keywords? Keywords that …