Someone is reuploading my videos to their YouTube channel without asking. Should I be upset? Honestly? I’m flattered. We live in an era where information is essentially free. Anything I teach — the 9 Triangles framework, content factories, lead gen systems — can be found, copied, clipped, reuploaded, and remixed by anyone with a WiFi connection. Fighting that is like …
The Dollar-A-Day Strategy
This is an extract from the Tom Ferry Podcast Experience with Jason Pantana and me, where we discussed the Dollar a Day Strategy to boost posts. The Background Behind Devising A Dollar A Day Strategy You might ask what problem the Dollar a Day strategy attempts to solve. We had Quiznos, Allstate, Nike, and Starbucks as our clients. And they have many locations. So when …
The Content Strategy for Videos
This is an extract from the Tom Ferry Podcast Experience with Jason Pantana and me, where we discussed the content strategy for videos The Funnel Think about the videos in three different levels of engagement. You have probably heard of Know, Like, and Trust, or Top, Middle, and Bottom of the funnel, or maybe you’ve heard of Why, How, and What. The social networks and …
Creating Hooks Is the Best Strategy to Rank Your Video
You might be wondering where you can find the best way to make a hook. We have a list of hooks that are inside our course. Here’s the dirty little secret. I’m not on TikTok as a consumer, and I’m there basically just to run ads on other people’s stuff. So whenever I see someone who says something great, I …
If you don’t have time to create content, repurpose it.
This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share The heart of your digital marketing engine is content production. But most of us don’t have time to produce videos, write articles, and mess with social media in general. And that’s not even counting the time …