Below you'll find a list of all posts that have been categorized as “Content Marketing”
Are you thinking of redesigning your website? I can’t tell you how many times people feel like they need to rebuild their website. But before you pull the trigger on spending $5,000 for someone to do the redesigning of your website, consider what I am about to tell you as I hear a lot of times the reasoning, “I need …
Brand story, differentiation, and positioning are all important parts of building a business, but there is one thing that binds all of these together: effective communication. If you don’t communicate and message your brand to the outside world, all the work you do in the shadows won’t get noticed. That’s where a good business PR strategy comes into play and, …
By Aarun Rumbaugh If you’re using Mura as your website’s Content Management System, you may be curious on how to post your blogs. After all, this is the best way to increase your site’s SEO ranking. The first step is to click the three vertical dots to the left of the Blog folder. Next, click on ‘Add Content’. Then select …
The heart of your digital marketing engine is content production. But most of us don’t have time to produce videos, write articles, and mess with social media in general. And that’s not even counting the time in Clubhouse or other social networks, where your content DISAPPEARS. So many of us buy services to post unoriginal, templated content– after all it’s …
Guess what is the second most popular page on our website, with our homepage being #1? It’s an article on how to save and edit Facebook Live videos (which also works for normal ones, too). It generates almost 40 visits a day from Google searches and has been doing so for the last year: We should be looking at what …
Thousands of posts have been shared online about Clubhouse, the app marketers, entrepreneurs, and entertainers are raving about. My mentor, Dennis Yu, invited me to the app and into my first room as a speaker —I suddenly shared the stage with some extremely authoritative entrepreneurs, but with zero context. I’m a nobody… but my name was right next to Dan …
Do you have a WHY behind what you do? People are more likely to buy from someone who has a story or mission that they identify with. We believe that the best way to share your stories or mission in an engaging way is through the use of a WHY video. A WHY video defines your reason, or your passion, …
Most small business owners are terrified to press the red button. Not because it’s going to initiate some catastrophic event or set off the emergency alarm, but because they are paralyzed by the camera. Small business owners that can’t make videos are like sprinters trying to win a race with shackles around their ankles Facebook is a film to play …
I am new to the digital marketing scene and know there are many hurdles to grasping the concepts, strategies, and tactics involved. Dennis Yu is the Co-Founder and CTO of Content Factory and a leading expert in digital marketing. He was welcome enough to share with us his thoughts on changes in the fickle digital landscape. Jimmy: Hey, Dennis. Again, …
by Ben Dahl Using “I” can be okay in writing if you use it the write way. Don’t beat your chest with a “me, me, me” attitude. Instead, balance the use of “I” and “you” to create empathy with your audience and create persuasive content.
The latest wave of SEO spammers are now selling “influence”– to get your articles on high power sites, create that content for you, grow your followers, and drive high levels of fake engagement. See this chart as an example of what it costs for a posting on each site. “TAT” is turnaround time. We write for most of these sites and know …
Here’s an article that was in the works from July of 2009 that never saw publication. While people are no longer building ad networks (that game died 5 years ago), understanding how networks behave is critical if you want to make money via optimization (arbitrage between the supply and demand– the publisher and the advertiser). Tactics like scrubbing don’t work …
