Below you'll find a list of all posts that have been categorized as “Content Marketing”
Josh Konigsberg and I will discuss why making decisions based on marketing data is essential for your Law Firm’s growth. But first, let me share my background and how I became interested in leveraging data for better business growth. I’m an old-school search engine engineer, having laid the groundwork at Yahoo when it ruled the search landscape two and a …
Today, let’s discuss how AI, like ChatGPT, drives leads and listings for real estate agents, and let’s provide real practical examples for better understanding. Understanding How AI Sources Its Information One burning question that surfaced early on was the source of the vast pool of information AI, like ChatGPT, taps into. Many share a concern—where does this data originate, and …
We’re going to be talking about the five sorts of steps that you should take as a business owner to identify what agencies are doing for you and how to create processes. So it’s not to rip on agencies but it’s just to identify how to take control of your marketing and understand what to look for. Marko and I …
Today, I’m thrilled to bring you some insights on how SEO and Dollar a Day have worked wonders for local service businesses. The Dollar a Day Strategy: A Math Guy’s Approach As a self-proclaimed “math guy” with a background in search engine engineering, I’ve had the privilege of working with major organizations like Yahoo and American Airlines. As the CTO …
Pest control company owners – have you been told you should be using Google’s People Also Ask for your website to strengthen your SEO? In this post, I am going to show you exactly how I helped Ken VahnDijk, founder of EcoCare Pest Control do just that in 17 minutes. Step 1: Find the Right Questions To find the right …
Content Chefs Think of social media as a vibrant food market where you’re the chef in a pop-up kitchen. This market is bustling with potential customers – your audience. Here, the ingredients are your raw content, and your recipes are your unique creative strategies. While the market brings in the crowd, the appeal of your culinary creations – your posts …
In a recent edition of the Coach Yu show, where we interview successful entrepreneurs to uncover their strategies for the benefit of all, we had the pleasure of hosting Caleb Kingston. My journey with Caleb goes back six or seven years, during which we shared numerous experiences in various locations. Caleb is the driving force behind Brain Spin, an agency …
Introduction During a recent conversation with Kyle Strohschein and Chris Scott, we delved into the realm of lead generation campaigns and explored strategies to enhance the downstream funnel for greater impact in the real estate industry. I provided insights and tips on developing compelling content to elevate the effectiveness of our dollar-a-day campaign. Additionally, we examined the significance of retargeting …
Create content jointly with influential individuals. By co-creating content, you will build your authority and influence. Many people focus on creating content on their own websites or social media platforms to establish their personal brand or promote their products and services, which may come across as self-centered and boastful, especially when they talk about their own achievements, expertise, and success. …
Introduction In recent years, artificial intelligence (AI) has made significant advancements and has begun to revolutionize various industries. It has a profound effect on content creation, particularly in search engine optimization (SEO). With the introduction of AI-powered tools by major search engines like Google, and ChatGPT, the way content is generated and ranked has changed dramatically. In this article, I …
I had the honor of being the keynote speaker at the Thrive Winter Workshop 2023, organized by the National Speakers Association (NSA), where I spoke and demonstrated how perceived authority could be built by leveraging the power of short-form videos. Despite being almost 50, I have a best-selling book on social media, specifically TikTok, co-authored with Perry Marshall. Our book …
TikTok has become one of the most popular social media platforms for both entertainment and marketing. With its massive audience, it’s a goldmine for businesses and marketers alike. The problem, however, is that not everyone knows how to utilize it. That’s where the book TikTok Advertising comes in. The book is a compilation of tips from the top people on …
