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Landscapers Proven Strategies to Stand Out and Boost Business

How can you ensure your landscaping business appears first when customers search for services in their area? In the Landscape Disruptors podcast, I joined Stanley Genetic to explore marketing strategies and digital tactics that landscaping companies can use to stand out and drive measurable results. When it comes to digital marketing, many people get caught up in vanity metrics, such …

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How Networking Thoughtfully Can Triple Your Impact

Building a strong, trusted network goes far beyond just being in the right room, it’s about creating meaningful connections and adding value to others. When I sat down with Dennis Yu on a Sunday afternoon, he shared powerful insights about personal branding and the importance of authentic relationships in business growth. In this article, we’ll share the insights that can …

The Power of SEO for Churches – Unlocking Your Online Potential With Phil Mershon

A few weeks ago I sat down with Phil Mershon, author of Unforgettable and an expert in event organizing. Phil teaches event planners how to leave lasting impressions and build attendee loyalty. In preparation for the  Modern Church Leader workshop in Dallas a few months ago, I wanted to go over examples for how churches can improve their visibility in …

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Don’t Create Content: Build Trust and Grow Your Local Business by Capturing Real Moments

For local service businesses, building a strong online presence starts with one key step: creating raw content. Whether through SEO, digital marketing, or Dollar-a-Day strategy, the first stage is always the same—recording content. This step forms the foundation of everything that follows. Without content, there’s nothing to optimize, promote, or repurpose. By consistently recording videos, capturing photos, or documenting processes, …

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The 3C Authority Framework: How to Build Influence in Any Industry

Establishing authority in any industry isn’t about luck—it’s about strategy, consistency, and execution. The 3C Authority Framework—Content, Collaboration, and Circulation—provides a proven roadmap for building influence, growing your audience, and positioning yourself as a leader. By creating purpose-driven content, leveraging strategic partnerships, and maximizing distribution across multiple channels, you can establish credibility and expand your reach. In this article, I’ll break down how I’ve used this framework to build brands, grow social media presence, and create lasting impact.

Local SEO for Nilson Silva’s Companies: What’s Working and What’s Next

When Nilson Silva first approached us, his biggest challenge wasn’t just getting more website visitors, it was ensuring those visitors turned into paying customers. Over the past six months, we’ve focused on improving our organic rankings, strengthening our local presence, and increasing quality calls for Nilson Silva’s companies. Organic traffic has doubled, and we’re ranking higher for key terms, but …

How to Find the Ingredients to Write About for Client Articles and LSPs as a Content VA

One of your responsibilities as a Content VA at BlitzMetrics is to write and publish weekly articles for our clients following our article submission guidelines. Before you start publishing weekly articles, ensure the local business client’s website is already ranking organically for at least 200 keywords. If it isn’t, focus exclusively on creating Local Service Pages (LSPs) according to the …

Executing a Link-Building Strategy for Power Washers

In the world of SEO and content marketing, link-building remains one of the most misunderstood yet critical components of a successful strategy. Many businesses—especially local services like pressure washers—get drawn into the “buy links and rank fast” trap, but this often causes more harm than good. Fake backlinks and AI content harm SEO. Google’s updates penalize irrelevant links and synthetic …