Local SEO for Nilson Silva’s Companies: What’s Working and What’s Next

When Nilson Silva first approached us, his biggest challenge wasn’t just getting more website visitors, it was ensuring those visitors turned into paying customers. Over the past six months, we’ve focused on improving our organic rankings, strengthening our local presence, and increasing quality calls for Nilson Silva’s companies. Organic traffic has doubled, and we’re ranking higher for key terms, but our next goal is to convert more of that traffic into high-quality leads.

Here’s what the data tells us—and how we plan to build on this success.

How We Transformed Nilson Silva’s Local Presence

Nilson wanted help optimizing his Google My Business (GMB) listings and creating content for his pool cleaning, remodeling, and construction business in Fort Lauderdale. His specific requests included:

1. GMB Optimization
  • Optimize multiple GMB listings for Fort Lauderdale, Weston, and surrounding areas.
  • Improve citations and local SEO for better ranking.
  • Ensure the new GMB listing is set up correctly.
2. Content Creation
  • Compile a list of People Also Ask (PAA) questions related to:
    • Pool Cleaning
    • Pool Remodeling
    • Pool Construction
3. Website & SEO
  • Assist with on-page SEO once the new website is ready.
  • Optimize WordPress location service pages for search rankings.

How We Helped Nilson Silva Dominate Local Search

We worked on multiple aspects of his digital presence, including GMB optimization, directory citations, and content strategy.

All About Pressure Washing

Over the last six months, we’ve seen significant improvements in key metrics.

  • Organic Traffic: More than doubled since June.
AD 4nXfy4E9XX SKIa
  • Keyword Rankings: Stronger local signals have boosted our rankings for:
    • “Pressure cleaning Broward County”.
    • “Pressure clean” (moved from page 3 to position #3).
    • Unique terms like “concrete antiquing Pompano Beach”.
AD 4nXf2URhV3pPEeUQfkUOOKU9UZtOwEQFPpvI95Y TRWihgA9VvHGXaGyRKEcTz L SrbbsulBCpL3uP5fD HAdOF3nPyCltMEIejS 18Ez53eSRhsnGssGWldJ1Okpu0s5wj7QYtd?key=qAsjpC2S8jeHEGLLB4ZGhyoH

Our first MAA report showed our ranking for “pressure cleaning service” on LocalFalcon.

AD 4nXebCvtWC ydDMn rHJwsHhbH9cTcsoKx9P2jSSqQDaA16Iopmtolec85HEKT1OYM ZzgOJq2Opj5urNXW7Bws j d7lI9S6kAf3lDYU8z1tNIZ0dXEwOYdlPWIe53pLa07PSFnGqg?key=qAsjpC2S8jeHEGLLB4ZGhyoH

Now, we’ve climbed significantly.

AD 4nXfN35C2FKXJCVNnVsFFezDNvBGUUnvdzW0EQ 7sEb3vCS3XV 4Fg9ywXJ2d6gipwaueaSBZnv7 I0Lm9b8MaOzucJj1uLi5maQY72BgrBaCoRvgsQNRsouLNfJMG0k4 BD8LMjyRw?key=qAsjpC2S8jeHEGLLB4ZGhyoH

This means that from last summer to November, the number of calls from Google My Business (GMB) has doubled. However, there might be some seasonal effects in December and now, as Florida usually doesn’t experience such cold weather. The colder temperatures could be influencing call volume.

AD 4nXfJAUVL0 TYN7UOLO5hRHsjg0AVUB5Sl05GLATr1sgZZtE7gby2J
image 1

LeakXperts:

  • Leads (90-day graph): Increasing steadily.
AD 4nXdIILbEUQ63ZX2Id Xn 0x BxJOpwyV5VGoREDoFmFXAMmTYkOY2KJl9KbtS jZO0KNfzrFbpORLG
  • Keyword Rankings: Progress in local signals and high-value terms like “leak detection Broward County” and “leak experts”, driving organic traffic.
  • Business Results: We focus on quality calls, aligning with Nilson’s priority.
image

In the last three months, we’ve received only five reviews, which slows down the positive impact of our content efforts. While these issues aren’t urgent emergencies, they are important for long-term growth. As we generate more reviews and maintain content efforts, the momentum grows and magnifies, leading to sustained growth.

AD 4nXe3Q2SB42xqJ68 1y3doJBPi1nxSsZk GXmYn6icZ2sITpofrAG4s7daoqZlnBZ5n5mIRFjlQoUtk3oI0jFTltnhtdP8i2lYZA5ZaDP EhAt435wpPgcwSg7sqWnQzaPzD Lk4J?key=qAsjpC2S8jeHEGLLB4ZGhyoH

Directory Listings & Citations

We added Nilson’s businesses to various directories to improve online visibility and local SEO. His businesses include:

Here are the directory listings we created:

  • 1BusinessWorld
  • InsertBiz
  • Alternative Health Directory
  • Pinterest
  • Cybo
  • Yplocal
  • Verview
  • Callupcontact
  • Locable
  • Youbiz
  • Ranker
  • Evernote
  • Local Exactseek
  • Apsense
  • Blogspot
  • Small Business USA
  • Global Catalog
  • Store Board
  • Expatriates
  • Vimeo
  • Find Us Here
  • Local Star
  • Enroll Business
  • Bizoforce
  • Tech Directory
  • SnapMunk
  • AniBookmark
  • Carrd
  • About.me
  • Next Biz Maker
  • Biz-to-Biz
  • Medium
  • The Dots
  • Proven Expert
  • Build Zoom
  • Linktree
  • Speakerdeck
  • Behance
  • LiveJournal
  • Brownbook
  • Cannabis Directory
  • Hotfrog
  • MerchantCircle
  • Manta
  • N49
  • Dealerbaba
  • Google Sites
  • Strikingly

Nilson Silva’s companies have seen success with strong local SEO tactics, from optimized Google Business Profiles to customer engagement strategies. Next, we’ll focus on earning more high-quality backlinks, leveraging AI for better content personalization, and staying ahead of Google’s latest updates to keep Nilson’s business growing.

Dennis Yu
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.