TikTok has become one of the most popular social media platforms for both entertainment and marketing. With its massive audience, it’s a goldmine for businesses and marketers alike. The problem, however, is that not everyone knows how to utilize it. That’s where the book TikTok Advertising comes in. The book is a compilation of tips from the top people on …
The Hammer Is Hiring a Manager of Our Content Factory
Darryl Issacs, a Personal Injury Attorney at Issacs and Issacs– The Hammer, needs a business person to help him drive more cases to grow his law firm using Content Factory. Google “Dennis Yu Content Factory” or “Digital Marketer Content Factory” to understand these four stages. Darryl’s producing a ton of content as a figurehead, but he has other partners and …
How to Do Videos Like a Pro
Do you want to create excellent video content but are unsure where to start? In this episode we have invited Ryan Magin who does videos for Alex Hermozi and who is getting millions of views a month with his own content, building his own brand. He has a lot of great ideas. He also does Grant Cardone videos, growing Grant …
Hacks for Creating Content
This is an extract from Tom Ferry Podcat Experience with Jason Pantana and me, where we discussed some hacks for creating content. Create Video Content and Repurpose Many find creating content, especially videos, very scary and challenging and don’t know where to start. Start with a long-form piece of video. And if you’re not good on video, podcast, or whatever, we typically find 30 to …
The Art of Home Page Optimization
Anyone working in CRO or marketing knows you only have a few seconds to hook a new customer when they land on your landing page, usually your home page. Estimates say 12s, 8s even, and now 5s. However long it is these days, if you want them to stay, you need to answer six questions that pop into their heads …
The Ultimate Video Marketing Guide To Drive Leads
My goal here is to walk you through the video marketing guide that we use to turn one video into a hundred pieces of content and to create videos at scale, even if you don’t have a large team. This article is an extract from a podcast I had with Lloyd Lobo, co-founder of Boast.AI, and Tristan Parmley, CEO of Chirorevenue, where we discussed how important …
The First Component of TikTok Videos – The Opening Hook
In TikTok, we all know that the emphasis is on video posts. The opening hook is the most important part of a 15-second to one-minute video. And we’ve interviewed a ton of Tik Tokers and looked at the ones that didn’t work. So every time, it’s the hook that matters the most. So what is it that you can do …
Running Video Ads? Here’s One Thing You Might Be Doing Wrong
As Digital Marketing Manager at Particle, a direct-to-consumer men’s personal care brand, I spend a great deal of time and effort trying to figure out what creative assets work best in our digital ads. I test new static images and videos practically every day to improve click-through rates (CTRs) and increase sales at the lowest possible cost per acquisition (CPA). …
How to repurpose a social post into a blog post
Took me 9 minutes and 36 seconds to do it, while explaining it. For shorter posts, it might take 3-4 minutes. Longer posts might take 20 minutes if there’s a lot of formatting, linking, and embedding. Here is the finished post, repurposed from Adam Urbanski. At his request, I even updated the image to the one he preferred, added in …
Please, please do not mass-tag me in your post
I get why you’re doing this– tapping a lot of people on the shoulder, hoping to get their attention. But it not only doesn’t work– it backfires. The people who get tagged are annoyed. And the few people who see the post notice you’re spamming a lot of people. You have some great content– why use a well-known spammy tactic? …
A dirty little secret
A dirty little secret…. It takes 10 TIMES LONGER to upload, edit, coordinate, QA, post, and cross-post than it does to make the content itself. I recorded a 5 minute video yesterday on TikTok ads that will be turned into an article and set of social media posts. But it will take over an hour, even with Descript, Jasper, and …
Authority is What Drives the Algorithm
We’re going to talk about authority versus fakery, and the reason why I wanted to share this is that I’ve been seeing so many of these fake influencers, and it just drives me nuts. When you look at the flow of social media feeds, you’ll notice how it’s driven by algorithms. I see this as a continuum that will increasingly …