Jack Wendt, founder of High Rise Influence, and I have been working together to scale Tree Savages, a tree service company led by Jack’s business partner, Sean Klongerbo. During our conversation, I posed an important question: How do we make trust flow more effectively for Tree Savages? Google’s EEAT framework highlights trust as one of the key elements for ranking …
How to Find the Ingredients to Write About for Client Articles and LSPs as a Content VA
Before you start publishing weekly articles, ensure the local business client’s website is already ranking organically for at least 200 keywords. If it isn’t, focus exclusively on creating Local Service Pages (LSPs) according to the relevant checklist until this benchmark is achieved. When writing articles, if you’re unsure what to write about, consider the 4-stage Content Factory process that we …
How Felicia Gopaul Strengthens Her Financial Domination with a Content Library & Dollar-a-Day Ads
In a recent Office Hours session, we discussed how Felicia Gopaul can utilize the Content Factory process to boost her authority as a Financial Literacy and Empowerment Coach. The Content Factory runs through four stages: collecting, processing, posting, and boosting. In the first stage, we gather raw content. In the second stage, we process it so it’s ready to post …
Executing a Link-Building Strategy for Power Washers
Fake backlinks and AI content harm SEO. Google’s updates penalize irrelevant links and synthetic material, favoring real-world signals like photos and reviews that showcase EEAT. Focus on Geo-Grid Google values relevance in location (geo) and industry (vertical). Power washing businesses should focus on building connections within their local area and partnering with businesses in related industries like home improvement. The …
Create Content That Speaks from Real Life
AI can create images, write stories, and even simulate voices. But what AI can’t generate is the spark of real-life moments. This guide is all about how to make your content resonate with the power of lived experiences. Produce Authentic Content from Real Interactions AI can process and enhance videos and photos, but it can’t replicate real-life moments. When audiences …
Anthony Hilb’s Blueprint for Success: Mastering Facebook Campaigns Optimization Before Building a Team
From throwing mud at the wall to strategic success, Anthony Hilb, owner of Anthony’s Lawn Care and Landscaping, wanted to build a winning team for Facebook marketing. Although he had been managing his Facebook campaigns with Dollar-a-Day strategy, his approach lacked a metrics-focused mindset. Recently, during a meeting, I shared actionable strategies and practical tips for optimizing his campaigns using …
How to Enhance Dr. George Pratt’s Digital Presence with Anthony Hilb Through Co-Created Content
Dr. George Pratt, a licensed San Diego psychologist, is renowned for his work with top celebrities through hypnosis. Dr. Pratt may not be the most internet-savvy or social media-focused individual, but he has made a significant impact in his field. Anyone we work with—whether it be a landscaper, a psychotherapist, or a roofer—if they do good work, the point of …
How To Use QuuuPromote To Promote Repurposed Content
Everyone wants more eyeballs on their content. Whether you’re a digital marketer, a business owner, or a social media manager, your ultimate goal is to enhance the visibility and engagement of your content. I sat down with Florijan Abazi of Profitmetrics.io, an e-commerce tracking software to show how to make engaging content and promote it using QuuuPromote. For context, QuuuPromote …
How to Be a #1 Best Seller on Amazon
Here’s your 5-step guide to becoming the #1 best seller on Amazon. For instance, I wanted to be known for TikTok advertising. That’s why I came up with a book on that topic. 2. Interview 10 people on Zoom for this topic (or repurpose existing podcasts). The easiest and most effective way of creating powerful content for your book is …
How To Grow Your Veterinary Practice For Just a Dollar a Day
In this podcast, I’m joining Brandon Breshears (Host of Veterinary Marketing Podcast) to share ideas on how veterinary practices can scale using Dollar a Day and SEO. Many view the Dollar a Day strategy I’m known for as some mystical secret, but it’s simply a test. To advertise on most networks, the minimum budget typically starts at a dollar per …
Unlocking the Secrets of Law Firm Growth: Maximizing Marketing Data for Rapid Expansion
Josh Konigsberg and I will discuss why making decisions based on marketing data is essential for your Law Firm’s growth. But first, let me share my background and how I became interested in leveraging data for better business growth. I’m an old-school search engine engineer, having laid the groundwork at Yahoo when it ruled the search landscape two and a …
Using AI to Get More Home Listings for Real Estate Agents
Chris Scott invited me to the Chris & Gary show, where we discussed how AI, like ChatGPT, drives leads and listings for real estate agents. Understanding How AI Sources Its Information Where is the information ChatGPT uses coming from? It’s sourced from Google, scraping the internet, websites, social media, Twitter, books, and videos. For example, if I type in ChatGPT, “Who …