This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share Do you have a WHY behind what you do? People are more likely to buy from someone who has a story or mission that they identify with. We believe that the best way to share your …
Why Most Small Businesses Fail on Facebook
Most small business owners are terrified to press the red button. Not because it’s going to initiate some catastrophic event or set off the emergency alarm, but because they are paralyzed by the camera. Small business owners that can’t make videos are like sprinters trying to win a race with shackles around their ankles Facebook is a film to play …
Dennis Yu’s Advice for Digital Marketing Rookies
I am new to the digital marketing scene and know there are many hurdles to grasping the concepts, strategies, and tactics involved. Dennis Yu is the Co-Founder and CTO of Content Factory and a leading expert in digital marketing. He was welcome enough to share with us his thoughts on changes in the fickle digital landscape. This article is part …
The Bounce Technique – Persuasion And Relating To Your Audience
by Ben Dahl Using “I” can be okay in writing if you use it the write way. Don’t beat your chest with a “me, me, me” attitude. Instead, balance the use of “I” and “you” to create empathy with your audience and create persuasive content.
Now Scammers Are Selling Influence
The latest wave of SEO spammers are now selling “influence”– to get your articles on high power sites, create that content for you, grow your followers, and drive high levels of fake engagement. See this chart as an example of what it costs for a posting on each site. “TAT” is turnaround time. We write for most of these sites and know …
Why are there SO MANY ad networks? How to start YOURS!
Here’s an article that was in the works from July of 2009 that never saw publication. While people are no longer building ad networks (that game died 5 years ago), understanding how networks behave is critical if you want to make money via optimization (arbitrage between the supply and demand– the publisher and the advertiser). Tactics like scrubbing don’t work …
Your true competitors aren’t who you think they are.
In AdWords, you could find your competitor’s keywords and bid against them. In fact, one of my favorite tactics over the last decade (which still works) is using various tools to do this across multiple search engines. You might even straight copy their ads, if relevant and not misleading. You’d use Alexa, Compete, Quantcast, and whatnot for competitive monitoring. The …