The Bounce Technique – Persuasion And Relating To Your Audience

by Ben Dahl

Brendon Burchard

Using “I” can be okay in writing if you use it the write way. Don’t beat your chest with a “me, me, me” attitude. Instead, balance the use of “I” and “you” to create empathy with your audience and create persuasive content.

I’m talking about the  bounce” technique used by Brendon Burchard. This is how you can go between I and you intentionally.

Let’s say that you are telling a story in first person – here’s how to seamlessly include a you. Some brief examples:

“When I emerged from the wrecked car, saved by grace– I knew I wasn’t meant to die that day. I looked up at the full moon– you know, so big you feel like you can touch it?”

“When I got home to where nobody could see me, I closed the door and cried into my hands– like when you’re a little kid and don’t have Mom to console you.  I had more work than I knew what do with. I got that feeling in the pit of my stomach– the one where you know you’re about to get fired.”

Notice in this second example, I used the bounce twice – going from I to you to I and then you again.

You can switch back and forth in the same sentence, even, but should do it actively and naturally, in all your writing and speaking.

This is a pro level technique that few people know about – notice how the “bounce” creates empathy with the audience.

It’s the most powerful technique employed by motivational speakers.

Make sure to consider the viewpoint of the user, who once being drawn in, will want to know if it’s relevant to them.

For example, they will either be a potential student, business, or partner– so we have to explicitly tell them it’s right for them.

Read more articles here.

Ben Dahl

Dennis Yu

About the Author

Dennis Yu
Dennis Yu is on a mission to create a million jobs.

He is the host of the CoachYu show, a digital marketing certification program that partners together with industry professionals just like doctors, engineers, and teachers where people can get trained and have a job at the same time.

He has been building brands and teaching marketing for over 13 years.

Specializes in helping young adults to grow into the leaders of tomorrow, by confidently developing their marketing skills through training programs and seminars with enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone.

He developed the Technology Partner for Digital Marketing Agencies and Personal Brands. A RevShare Partnership Program that enables growing companies to stay competitive.

None of this would be possible without the generous support of partners such as DigitalMarketer, Social Media Examiner, Fiverr, GoDaddy, Keap, OmniConvert,, Tom Ferry, Barry Habib, and others who believe in training up millions of digital marketing professionals.

Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities.

Dennis is an internationally acclaimed speaker in Facebook Marketing who has spoken countless times in 17 countries, spanning five continents including keynote events at L2E, PubCon, Digital Agency Expo, Marketo Summit, and B2C Growth & Innovation Virtual Summit.

Besides being a data and ad connoisseur, Dennis enjoys eating spicy buffalo wings or might just spot him playing Ultimate Frisbee under the sun.

You can contact him at or on one of his social accounts below.