The Bounce Technique – Persuasion And Relating To Your Audience

by Ben Dahl

Brendon Burchard

Using “I” can be okay in writing if you use it the write way. Don’t beat your chest with a “me, me, me” attitude. Instead, balance the use of “I” and “you” to create empathy with your audience and create persuasive content.

I’m talking about the  bounce” technique used by Brendon Burchard. This is how you can go between I and you intentionally.

Let’s say that you are telling a story in first person – here’s how to seamlessly include a you. Some brief examples:

“When I emerged from the wrecked car, saved by grace– I knew I wasn’t meant to die that day. I looked up at the full moon– you know, so big you feel like you can touch it?”

“When I got home to where nobody could see me, I closed the door and cried into my hands– like when you’re a little kid and don’t have Mom to console you.  I had more work than I knew what do with. I got that feeling in the pit of my stomach– the one where you know you’re about to get fired.”

Notice in this second example, I used the bounce twice – going from I to you to I and then you again.

You can switch back and forth in the same sentence, even, but should do it actively and naturally, in all your writing and speaking.

This is a pro level technique that few people know about – notice how the “bounce” creates empathy with the audience.

It’s the most powerful technique employed by motivational speakers.

Make sure to consider the viewpoint of the user, who once being drawn in, will want to know if it’s relevant to them.

For example, they will either be a potential student, business, or partner– so we have to explicitly tell them it’s right for them.

Read more articles here.

Ben Dahl

 
Dennis Yu

About the Author

Dennis Yu
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads.  He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.

You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.

You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.