by Ben Dahl
Using “I” can be okay in writing if you use it the write way. Don’t beat your chest with a “me, me, me” attitude. Instead, balance the use of “I” and “you” to create empathy with your audience and create persuasive content.
I’m talking about the “bounce” technique used by Brendon Burchard. This is how you can go between I and you intentionally.
Let’s say that you are telling a story in first person – here’s how to seamlessly include a you. Some brief examples:
“When I emerged from the wrecked car, saved by grace– I knew I wasn’t meant to die that day. I looked up at the full moon– you know, so big you feel like you can touch it?”
“When I got home to where nobody could see me, I closed the door and cried into my hands– like when you’re a little kid and don’t have Mom to console you. I had more work than I knew what do with. I got that feeling in the pit of my stomach– the one where you know you’re about to get fired.”
Notice in this second example, I used the bounce twice – going from I to you to I and then you again.
You can switch back and forth in the same sentence, even, but should do it actively and naturally, in all your writing and speaking.
This is a pro level technique that few people know about – notice how the “bounce” creates empathy with the audience.
It’s the most powerful technique employed by motivational speakers.
Make sure to consider the viewpoint of the user, who once being drawn in, will want to know if it’s relevant to them.
For example, they will either be a potential student, business, or partner– so we have to explicitly tell them it’s right for them.
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