The Bounce Technique – Persuasion And Relating To Your Audience

by Ben Dahl

Brendon Burchard

Using “I” can be okay in writing if you use it the write way. Don’t beat your chest with a “me, me, me” attitude. Instead, balance the use of “I” and “you” to create empathy with your audience and create persuasive content.

I’m talking about the  bounce” technique used by Brendon Burchard. This is how you can go between I and you intentionally.

Let’s say that you are telling a story in first person – here’s how to seamlessly include a you. Some brief examples:

“When I emerged from the wrecked car, saved by grace– I knew I wasn’t meant to die that day. I looked up at the full moon– you know, so big you feel like you can touch it?”

“When I got home to where nobody could see me, I closed the door and cried into my hands– like when you’re a little kid and don’t have Mom to console you.  I had more work than I knew what do with. I got that feeling in the pit of my stomach– the one where you know you’re about to get fired.”

Notice in this second example, I used the bounce twice – going from I to you to I and then you again.

You can switch back and forth in the same sentence, even, but should do it actively and naturally, in all your writing and speaking.

This is a pro level technique that few people know about – notice how the “bounce” creates empathy with the audience.

It’s the most powerful technique employed by motivational speakers.

Make sure to consider the viewpoint of the user, who once being drawn in, will want to know if it’s relevant to them.

For example, they will either be a potential student, business, or partner– so we have to explicitly tell them it’s right for them.

Read more articles here.

Ben Dahl

 
Dennis Yu
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.