Below you'll find a list of all posts that have been categorized as “Content Marketing”
Here’s your 5-step guide to becoming the #1 best seller on Amazon. For instance, I wanted to be known for TikTok advertising. That’s why I came up with a book on that topic. 2. Interview 10 people on Zoom for this topic (or repurpose existing podcasts). The easiest and most effective way of creating powerful content for your book is …
In this podcast, I’m joining Brandon Breshears (Host of Veterinary Marketing Podcast) to share ideas on how veterinary practices can scale using Dollar a Day and SEO. Many view the Dollar a Day strategy I’m known for as some mystical secret, but it’s simply a test. To advertise on most networks, the minimum budget typically starts at a dollar per …
Josh Konigsberg and I will discuss why making decisions based on marketing data is essential for your Law Firm’s growth. A law firm marketing scorecard turns that data discipline into a simple first diagnosis. But first, let me share my background and how I became interested in leveraging data for better business growth. I’m an old-school search engine engineer, having …
Chris Scott invited me to the Chris & Gary show, where we discussed how AI, like ChatGPT, drives leads and listings for real estate agents. Understanding How AI Sources Its Information Where is the information ChatGPT uses coming from? It’s sourced from Google, scraping the internet, websites, social media, Twitter, books, and videos. For example, if I type in ChatGPT, “Who …
Today, I’m thrilled to bring you some insights on how SEO and Dollar a Day have worked wonders for local service businesses. The Dollar a Day Strategy: A Math Guy’s Approach As a self-proclaimed “math guy” with a background in search engine engineering, I’ve had the privilege of working with major organizations like Yahoo and American Airlines. As the CTO …
Pest control company owners – have you been told you should be using Google’s People Also Ask for your website to strengthen your SEO? In this post, I am going to show you exactly how I helped Ken VahnDijk, founder of EcoCare Pest Control do just that in 17 minutes. Step 1: Find the Right Questions To find the right …
My journey with Caleb goes back six or seven years, during which we shared numerous experiences in various locations. Caleb is the driving force behind Brain Spin, an agency that excels in both its achievements and its grasp of running businesses. The conversation is a treasure trove of wisdom, particularly valuable for fellow agency owners and those aiming to unravel …
Introduction During a recent conversation with Kyle Strohschein and Chris Scott, we delved into the realm of lead generation campaigns and explored strategies to enhance the downstream funnel for greater impact in the real estate industry. I provided insights and tips on developing compelling content to elevate the effectiveness of our dollar-a-day campaign. Additionally, we examined the significance of retargeting …
Create content jointly with influential individuals. By co-creating content, you will build your authority and influence. Many people focus on creating content on their own websites or social media platforms to establish their personal brand or promote their products and services, which may come across as self-centered and boastful, especially when they talk about their own achievements, expertise, and success. …
Introduction In recent years, artificial intelligence (AI) has made significant advancements and has begun to revolutionize various industries. It has a profound effect on content creation, particularly in search engine optimization (SEO). With the introduction of AI-powered tools by major search engines like Google, and ChatGPT, the way content is generated and ranked has changed dramatically. In this article, I …
I had the honor of being the keynote speaker at the Thrive Winter Workshop 2023, organized by the National Speakers Association (NSA), where I spoke and demonstrated how to build perceived authority by leveraging the power of short-form videos. I’m nearly 50, and I’ve got the top-selling social media book on Amazon right now—it’s about TikTok. Perry Marshall co-authored the …
I used to travel to compete in math contests back in the 80’s. That was the same time fancy calculators like the HP-12C came out. And people told me that my math skills were now obsolete. But math is more about problem solving than trying to become a human abacus. Complex reasoning and creativity meant more than being able to …
