How to Be a #1 Best-seller on Amazon

Here’s your 5-step guide to becoming the #1 best-seller on Amazon.

  1. Choose a Topic You Want to Be Known for

For instance, I wanted to be known for TikTok advertising. That’s why I came up with a book on that topic.

Best-seller on Amazon
Dennis Yu’s TikTok advertising book

2. Interview 10 people on Zoom for this topic (or repurpose existing podcasts).

The easiest and most effective way of creating powerful content for your book is by interviewing top people who are known for that topic.

Interviewing top experts can help you to get great content even if you are not very familiar with the topic.

For instance, when I chose the topic of TikTok advertising, I chose the top TikTok experts and interviewed them on my podcast.

3. Use our AI tools (Content Factory process )to turn each video into a chapter.

Once you’re done with the interview, which is hopefully recorded using tools like Zoom, you can easily repurpose the recording into text that can form each chapter of the book.

We have several AI tools that can help you to easily achieve this. A good example that we personally use is Descript.

Once you get your text content done by Descript, you can easily enhance it using ChatGPT so that it sounds more professional.

If you did the interview well and covered several areas, you can easily come up with all the chapters that will form the whole book.

4. Publish on Amazon (and pimp your author profile like mine here).

Best-seller on Amazon
Amazon author profile for Dennis Yu

5. Run Dollar a Day ads on Amazon so that you can be #1 in that category.

Here is our guide on how you can run Dollar a Day ads on Amazon.

Have a VA do all of this for you (see our VA Hiring Guide at, whether you hire on UpWork or have your full-time Content Factory VA managing all your content, social, and ads.

Below is how the #1 Best-seller on Amazon status will look like once you attain it.
Best-seller on Amazon
#1 Best-seller staus for Dennis Yu

Then 5, simple steps extract the maximum value from this asset:

  • Update your bio everywhere, noting you’re #1 on Amazon.
  • Link to the book from your articles, social posts, etc…
  • Run Dollar a Day ads against these social posts.
  • Keep 2 copies of your book with you always– never know when you might want to give away a copy.
  • Every year, update the book as you get more proof.

Most importantly, have a done-for-you package and/or coaching program that is the next step from the book since high-value clients don’t want to read the book— they want results.

Dennis Yu
Dennis Yu
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads.  He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.