Thousands of posts have been shared online about Clubhouse, the app marketers, entrepreneurs, and entertainers are raving about. My mentor, Dennis Yu, invited me to the app and into my first room as a speaker —I suddenly shared the stage with some extremely authoritative entrepreneurs, but with zero context.
I’m a nobody… but my name was right next to Dan Fleyshman, Grant Cardone, Dan Henry, Chris Record, Dennis Yu, Jim Kwik, Myron Golden, and Russel Brunson, to name a few. With one 30 second comment about the struggle young entrepreneurs go through, I was flooded with hundreds of follows and a barrage of DMs on Instagram. The 3,000 listeners didn’t know the difference.
“It’s like authority arbitrage!” I thought… “But I didn’t really say anything..?”
So what’s addictive about Clubhouse? Aren’t podcasts, Apple Music, or Spotify the same thing? Couldn’t you throw on some TED Talk or Impact Theory to listen while you’re cooking? Isn’t IG Live just as intimate? Isn’t this just Zoom?!
Exclusive Connectivity is the perfect cure to “CoronaCation.” A big bonus is if you have a face made for radio, you could be butt naked talking for hours on your expertise and no one would know.
Right now, it’s a wild west where they accept random topics without delay. The biggest faces in the game can sell hopes and dreams without any substance. After all, you can’t really show anyone how to build anything with audio only. As listeners become more in tune with the people they follow, they will fact-check and compare against what they previously said.
Soon, we will see specific rooms such as “Facebook API Updates” instead of “Facebook Tips.” With specificity in rooms comes an exclusiveness from speakers, where rooms right now have speakers at 40 to 70 people (which allowed me to hide amongst the greats), but it will get isolated to 2 to 4 just like any other conference or stage.
The problem with this is, speakers will have to dedicate more time to be prepared on their topics, or they will have to truly be an expert… and we know many are not!
I believe by the end of the year, speakers will be tired if they’re not used to doing it full-time. Not the listeners though, they’ll keep pouring in by the thousands, following the same influencers they worship on Instagram, Facebook, and YouTube.
After all, could you give several keynotes every day and balance your schedule?
Thus, Clubhouse will be evaluated by its time commitment. It’s against the policy to record any of the sessions. Once the session is over, it’s gone forever- and for a content creator, that’s social suicide.
Getting an ROI from your time in Clubhouse.
Successful people have things to do.
Currently, some of the most successful people in the world are hopping on and giving away a wealth of knowledge absolutely free. Their time is worth $10,000/hr, but they are there to get attention and grow their personal brand. For listeners, it’s a gold mine!
For speakers, there’s been wind that Clubhouse will begin monetizing the rooms such as live donations similar to E-Sports streaming, or an entry fee to get in the room. This will certainly help the speakers, but will provide the expectation and delivery on ever-elusive “value.”
In short, Clubhouse is a fat lemon and it’s worth the squeeze. For the next year, it will fuel thousands of multi-million dollar connections. It’s already brought us employees and partners, so don’t miss out!
Follow me on Clubhouse: @TristanParmley
About the Author
He is the host of the CoachYu show, a digital marketing certification program that partners together with industry professionals just like doctors, engineers, and teachers where people can get trained and have a job at the same time.
He has been building brands and teaching marketing for over 13 years.
Specializes in helping young adults to grow into the leaders of tomorrow, by confidently developing their marketing skills through training programs and seminars with enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone.
He developed the Technology Partner for Digital Marketing Agencies and Personal Brands. A RevShare Partnership Program that enables growing companies to stay competitive.
None of this would be possible without the generous support of partners such as DigitalMarketer, Social Media Examiner, Fiverr, GoDaddy, Keap, OmniConvert, Onlinejobs.ph, Tom Ferry, Barry Habib, and others who believe in training up millions of digital marketing professionals.
Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities.
Dennis is an internationally acclaimed speaker in Facebook Marketing who has spoken countless times in 17 countries, spanning five continents including keynote events at L2E, PubCon, Digital Agency Expo, Marketo Summit, and B2C Growth & Innovation Virtual Summit.
Besides being a data and ad connoisseur, Dennis enjoys eating spicy buffalo wings or might just spot him playing Ultimate Frisbee under the sun.
You can contact him at email@example.com or on one of his social accounts below.