Thousands of posts have been shared online about Clubhouse, the app marketers, entrepreneurs, and entertainers are raving about. My mentor, Dennis Yu, invited me to the app and into my first room as a speaker —I suddenly shared the stage with some extremely authoritative entrepreneurs, but with zero context.
I’m a nobody… but my name was right next to Dan Fleyshman, Grant Cardone, Dan Henry, Chris Record, Dennis Yu, Jim Kwik, Myron Golden, and Russel Brunson, to name a few. With one 30 second comment about the struggle young entrepreneurs go through, I was flooded with hundreds of follows and a barrage of DMs on Instagram. The 3,000 listeners didn’t know the difference.
“It’s like authority arbitrage!” I thought… “But I didn’t really say anything..?”
So what’s addictive about Clubhouse? Aren’t podcasts, Apple Music, or Spotify the same thing? Couldn’t you throw on some TED Talk or Impact Theory to listen while you’re cooking? Isn’t IG Live just as intimate? Isn’t this just Zoom?!
Exclusive Connectivity is the perfect cure to “CoronaCation.” A big bonus is if you have a face made for radio, you could be butt naked talking for hours on your expertise and no one would know.
Right now, it’s a wild west where they accept random topics without delay. The biggest faces in the game can sell hopes and dreams without any substance. After all, you can’t really show anyone how to build anything with audio only. As listeners become more in tune with the people they follow, they will fact-check and compare against what they previously said.
Soon, we will see specific rooms such as “Facebook API Updates” instead of “Facebook Tips.” With specificity in rooms comes an exclusiveness from speakers, where rooms right now have speakers at 40 to 70 people (which allowed me to hide amongst the greats), but it will get isolated to 2 to 4 just like any other conference or stage.
The problem with this is, speakers will have to dedicate more time to be prepared on their topics, or they will have to truly be an expert… and we know many are not!
I believe by the end of the year, speakers will be tired if they’re not used to doing it full-time. Not the listeners though, they’ll keep pouring in by the thousands, following the same influencers they worship on Instagram, Facebook, and YouTube.
After all, could you give several keynotes every day and balance your schedule?
Thus, Clubhouse will be evaluated by its time commitment. It’s against the policy to record any of the sessions. Once the session is over, it’s gone forever- and for a content creator, that’s social suicide.
Getting an ROI from your time in Clubhouse.
Successful people have things to do.
Currently, some of the most successful people in the world are hopping on and giving away a wealth of knowledge absolutely free. Their time is worth $10,000/hr, but they are there to get attention and grow their personal brand. For listeners, it’s a gold mine!
For speakers, there’s been wind that Clubhouse will begin monetizing the rooms such as live donations similar to E-Sports streaming, or an entry fee to get in the room. This will certainly help the speakers, but will provide the expectation and delivery on ever-elusive “value.”
In short, Clubhouse is a fat lemon and it’s worth the squeeze. For the next year, it will fuel thousands of multi-million dollar connections. It’s already brought us employees and partners, so don’t miss out!
Follow me on Clubhouse: @TristanParmley
About the Author
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.