How to Enhance Dr. George Pratt’s Digital Presence with Anthony Hilb Through Co-Created Content

Dr. George Pratt, a licensed San Diego psychologist, is renowned for his work with top celebrities through hypnosis. Dr. Pratt may not be the most internet-savvy or social media-focused individual, but he has made a significant impact in his field. 

Anyone we work with—whether it be a landscaper, a psychotherapist, or a roofer—if they do good work, the point of digital marketing is to amplify what’s already working well, the greatest hit.

Recently, I discussed the idea of greatest hits with my friend Anthony Hilb, who is also a client of Dr. George Pratt, over a table in a bustling restaurant, using an iPhone camera and $10 microphones, amidst imperfect lighting and background noise. 

Here’s a tip: Use an iPhone on a tripod behind your laptop as your Zoom camera to establish better eye contact and create a more engaging experience with your audience.

Anthony is the owner of Anthony’s Lawn Care and Landscaping in Bloomington, IN. Anthony has been around the block a bit, exploring various business models and assessing how much impact he can make with his own agency. 

He mentioned wanting to spend the next couple of years diving deep into courses and implementing them. Anthony also has a book on micro businesses and plans to grow them before starting an agency. He wants to master it with the businesses he already manages first. 

With this approach, Anthony will gain more credibility, like a Tommy Mellow, growing his business and showcasing it to others in home services. Publishing a book under his name, which we’re doing for landscaping now, could extend to home services. 

There’s no magic involved. It’s not about coming up with new ideas or implementing new technology. We’re not trying to replicate what other people are doing. Anthony explained the technique of finding successful individuals, highlighting their greatest hits, and running dollar-a-day campaigns. 

He said, “For someone who doesn’t understand the technique, it’s like 80-20 to the ultimate power. You’re taking the best of your content and amplifying it, which will get more results than things that aren’t your greatest hits. It’s usually the catchiest or has the most plays for a reason. With dollar-a-day, you’ve already tested what got the most attention in the past, so you’re taking the things that already got the most attention and then doing it again with a small budget.“

This strategy involves leveraging existing winners. We don’t need to come up with new content constantly. Unlike TV stations that need fresh ideas daily, we are like rock stars collecting royalties on their greatest hits. By amplifying proven content, we maximize impact efficiently.

Greatest Hit of Dr George Pratt

Dr. George Pratt has a multitude of testimonials attesting to his expertise in high-end hypnosis, psychology, and energy healing. Reviews from other psychologists and professionals in the field of energy and hypnosis highlight his capabilities. 

One of his most notable clients is Rob Dyrdek, who started as a skateboarder and has now become a mogul with numerous entrepreneurial ventures.

Rob Dyrdek credits much of his success to Dr. George Pratt. Over time, as Rob grew in his career, he credited Dr. Pratt for his success in video after video.

For example, in a six-minute testimonial video, Rob Dyrdek highlights how Dr. Pratt’s hypnosis played a pivotal role in his success. Dyrdek, initially worried about the end of his skateboarding career, credits Dr. Pratt for helping him overcome his fears and build a media empire. He sold his last company four years ago for $300 million, attributing his success to Dr. George Pratt.

Exploring Dr. George Pratt’s Impact and Insights

On Amazon, Dr. Pratt’s books, such as ‘Hyper Performance’ (2009) and ‘Code to Joy’ (2013), the latter boasting 298 five-star reviews, explore his approach to hypnosis.

Instead of creating videos where he says, “Hey, I’m Dr. George Pratt, and if you pay me a lot of money, I’ll hypnotize you,” he showcases the success stories of his clients and lets them speak for him. 

This method provides proof of his impact without him having to make any claims himself. By looking at who Dr. Pratt has worked with and the numerous testimonials, including interviews by John Assaraf and appearances on various shows, it’s clear that his clients’ experiences speak volumes about his expertise.

Leveraging Referrals and Testimonials

Dr. George Pratt doesn’t need to boast or market himself aggressively because his career progression speaks for itself. Born in 1974, like me, Dr. Pratt has built a reputation through his work and referrals.

Despite having components like books and some digital presence, Dr. Pratt’s business has primarily grown through referrals and words of mouth. He didn’t leverage his greatest hits in digital marketing, yet his reputation flourished organically. 

For instance, testimonials like Rob Dyrdek’s highlight how effective Dr. Pratt’s methods are. Rob mentioned how Dr. Pratt helped him stop biting his nails for a week, something he hadn’t been able to do for 20 years.

Dr. Pratt’s approach creates a scenario where clients publicly credit him for their success, repeatedly showcasing his impact. This organic word-of-mouth marketing is a testament to his effectiveness, and Rob Dyrdek stands as a prime example of a greatest hit as a client who attributes his success to Dr. George Pratt.

Untapped Digital Potential of Dr. George Pratt

If you look at Dr. George Pratt’s website, it appears weak. It features a bit about hypnosis and highlights his time spent with celebrities like Snoop Dogg. The site also mentions that Dr. George was also featured on an episode of Fantasy Factory helping Drama become successful.  

There are free courses and books, which you’d expect, but the website lacks power. It doesn’t rank on search engines, and its links don’t carry any weight because Dr. Pratt hasn’t been running dollar-a-day ads and his digital infrastructure is lacking.

Examining Dr. Pratt’s Facebook presence, there’s a personal page and a public figure page, but very little activity. The posts are sparse and don’t generate much engagement. The other George Pratt has nothing notable either. 

The content on his pages often consists of quote cards—simple quotes paired with pictures. While easy to create, these quote cards lack authority, expertise, or trustworthiness. They don’t convey real experience or expertise. A quote from Maya Angelou, for instance, doesn’t establish Dr. Pratt’s credibility.

Dr. George Pratt is excellent at what he does, but his marketing falls short. There’s a significant gap between his professional skills and his digital presence. With better marketing strategies, he could amplify his reach and impact.

Using our tool, Knowledge Graph Explorer, when we search for George Pratt. It confuses Google, mixing up different identities. Dr. George Pratt ideally should have a full Google knowledge panel.

Not having a knowledge panel is a significant digital oversight. Despite only having 20 searches a month, we can dominate this space. By running dollar-a-day ads, we aim to enhance his digital presence.

Building Dr. George Pratt’s Online Presence

We need a proper strategy to elevate Dr. George Pratt’s digital presence, leveraging his expertise and reputation to reach a broader audience. Dr. Pratt’s website itself is not the main issue; rather, the weak supporting content that should lead people to the website is the problem. To address this, we recently launched several campaigns. 

Promoting Books Through Dollar a Day on Amazon

My team launched Dollar-a-Day ads on Amazon for two of Dr. George Pratt’s books, setting the budget at $5 a day. By promoting “Code to Joy” and “Hyper Performance,” we expect these ads to appear alongside other self-help and emotional healing books, increasing Dr. Pratt’s visibility. This strategy will generate more than 20 searches a month on his name, attracting more high-end, in-person private client hypnosis clients, and driving traffic to his website.

Amazon’s recommendation system suggests these books to people also interested in authors like Jack Canfield or topics like overcoming smoking and laziness. It took us just 10 minutes to set up these ads, not solely to drive book sales but to create influence by associating Dr. George Pratt with related topics and products. 

Enhancing Dr. George Pratt’s Social Media Presence

To enhance Dr. George Pratt’s digital footprint, we need to leverage social media and YouTube to drive traffic to his website. This will allow potential clients to learn more about appointments and the benefits of working with Dr. Pratt, whether they aim to boost their business success or overcome self-worth issues. 

Notably, Dr. Pratt has coached top athletes, including famous golfer Phil Mickelson, who humorously claims to have beaten Mickelson in golf on one hole once.

Additionally, we recorded numerous videos in La Jolla, featuring testimonials and discussions about the benefits of Dr. Pratt’s services. One such video features Anthony, discussing his experience and the possibilities that hypnosis offers. 

Meeting the Anthonies of other successful business owners and featuring them on his podcast will benefit both their SEO and his SEO at same time.

The video of Anthony and Dr. Pratt is powerful because it amplifies the greatest hits. He is a great success story, having bought five-plus sessions with Dr. George and returned multiple times. He fits the mold of the successful entrepreneur looking to unlock energy blockages or overcome procrastination, weight loss challenges, and other obstacles.

I suggest he should do a follow-up video in a year, showcasing Anthony’s before and after transformation working with Dr. Pratt. This type of authentic, client-focused content is far more impactful than standard testimonials. 

For instance, Rob Dyrdek has 9 million Instagram followers and could do much to boost Dr. Pratt’s presence on social media. Instead of just a testimonial, Rob could make a post encouraging his followers to get Dr. Pratt on Instagram by tagging him. This approach would drive significant traffic and engagement.

We also recorded a video with Dr. Pratt and Anthony talking about their experiences and the charm of La Jolla, where Dr. Pratt practices. This casual and authentic content, including anecdotes about local seagulls, is more compelling than listing Dr. Pratt’s TV appearances or even his role in Rob Dyrdek’s success.

In a recent video, Dr. Pratt expressed gratitude for Rob Dyrdek’s achievements, which resonates more powerfully than self-promotion. It’s authentic, relatable, and highlights Dr. Pratt’s genuine impact. 

By using these strategies, we aim to build a stronger online presence for Dr. Pratt, driven by real testimonials and engaging social media content, rather than traditional self-promotion.

For Dr. Pratt, this content shows Google, Facebook, and Instagram the kind of people he associates with. Videos prove to Google that he is a real person, and Google can see that these videos were made in La Jolla, with recognizable landmarks like the sea lions and the falconer.

These signals build trust and showcase real experience. Not all clients can be shown due to confidentiality, but a few strong case studies are enough. It will help enhance his digital presence and bring in more clients by showcasing his success stories and the positive impact he has had on their lives.

Creating Good Karma Through Co-Creating Content: A Win-Win Approach

The main point is to co-create content that can be repurposed into multiple pieces. This also benefits Anthony’s lawn care, junk hauling, and other companies. To set up the LSAs for junk hauling, when you log into our Google business profile, there’s already a tab for junk hauling. You can just click that and go through the steps.

I appreciate Anthony’s approach by highlighting his willingness to help Dr. Pratt for free, creating positive karma and new opportunities. Anthony’s involvement in Perry’s Mastermind session, coaching a tree service company, illustrates how helping others can lead to mutual benefits. Helping Dr. Pratt will create mutual opportunities and goodwill, reinforcing the value of positive business relationships.

The co-created content gives us more opportunities and angles to use for personal brands. Any article or video can point back to your social profiles and your website, enhancing your knowledge panel.

This approach is synergistic—not in a self-help, universe-multiplying sense, but practically, proving SEO and social media benefits. It aligns with the idea of Google E-E-A-T guidelines that you’re the average of the five people you spend the most time with.

As we discussed strategies to enhance business operations, Anthony added that maintaining staff year-round reduces turnover but also ensures that the knowledge and expertise within the company are retained, leading to smoother operations and better service for clients. Losing and rehiring staff each year has a compounding effect. Keeping experienced employees, who are already familiar with your systems and processes, is invaluable. 

For example, I admire companies like WinCo, which is employee-owned, or Costco, where employees earn $27 an hour and feel valued. By striving to create a similar environment with Phantom Equity, we aim to give team members a stake in the company and make them feel like they’re part of something bigger, which can be very motivating.

It’s a strategy that aligns well with our overall goal of creating positive business relationships and long-term success.

By highlighting successful strategies and authentic content, we aim to enhance Dr. Pratt’s online presence and create lasting positive impact. This approach not only benefits Dr. Pratt but also fosters good karma and new opportunities for everyone involved.Know your greatest hit? Let us amplify it to enhance your digital presence with Dollar-a-Day campaigns.