How Jack Wendt Can Drive More Sales By Building Trust and Content Strategy

Jack Wendt, founder of High Rise Influence, and I have been working together to scale Tree Savages, a tree service company led by Jack’s business partner, Sean Klongerbo.

During our conversation, I posed an important question: How do we make trust flow more effectively for Tree Savages?

Google’s EEAT framework highlights trust as one of the key elements for ranking and leveraging credibility. For a service-based business, building and maintaining trust isn’t optional—it’s a necessity.

Drive More Sales by Tracking and Optimizing Funnels

For Tree Savages, Jack, and Sean have come up with a solid plan to drive more sales through a well-defined mastermind program. Their vision is to leverage multiple offers—low, mid, and high-ticket items—to cater to a broader audience, ultimately scaling the business.

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Tree Savages Deliverables

When Jack presented the deliverables, I asked: How are people finding these offers? Are they watching a Facebook video or engaging in a group? It became clear that there’s a well-thought-out plan in place but there’s a crucial piece that still needs refining: tracking and organizing the funnels.

Each product or offer needs to have a link attached to it—something that allows us to track where traffic is being driven and how it’s converting. 

One of the most effective strategies we can implement for Tree Savages is the Dollar a Day program. The goal? To ensure that these offerings and contents reach potential customers at every stage of the funnel—top, middle, and bottom.

Whether it’s the Sales Accelerator Workflow (SAW), a $5,000/month offering, or $97 contract templates, each of these needs to have an easy-to-access signup link. Without that, it’s difficult to assess how each piece of content is performing in the broader funnel.

The challenge right now is streamlining services and ensuring everything fits together cohesively. 

As Jack said, there’s a temptation to chase every opportunity, like a dog chasing a squirrel in a park. He noticed that Sean tends to jump from one task to the next, sometimes leaving important elements unfinished. 

The key to success here is focusing on just a few things and doing them well, it’s essential to focus on mastering a few core offerings.

Maximizing Business Growth: Focus on What’s Working

In any business, it’s crucial to identify what’s working and double down on it. 

As I always say, the principle is simple: Whatever is driving the most money, do more of that. 

It’s not about launching new things every other day. It’s about finding what’s already working and optimizing it to generate even greater results.

For Tree Savages, the clear winner right now is the Sales Accelerator Workflow (SAW). This offering is positioned to be the core cash cow for the business this year, and it should be the primary focus for scaling up quickly.

A key aspect of making this work is ensuring the offer isn’t watered down.

As Sean’s pipeline is currently full, our task is to systematize and streamline the fulfillment process, ensuring that the back-end operations can handle the influx of clients.

One thing that became clear during our conversation was that content creation shouldn’t be a scattershot approach. For example, Sean had previously experimented with video editing services, but I’m firmly against going down that path. 

Selling a service based solely on content quantity, like social media video editing, doesn’t solve real business problems. The focus should always be on providing measurable results, not simply delivering content for content’s sake.

The approach needs to be clear, effective, and results-oriented. 

If the Sales Accelerator Workflow is working, he should document the success and amplify it. The next step should involve creating clear stories from other businesses that have gone through the program. 

Real success stories from peers, especially businesses that are similar in size and structure, will help prospects see the tangible benefits of joining.

Make Your Real Stories Stand Out with the Power of Narrative

Over-reliance on testimonials has been overly common in marketing. 

You’ve probably heard it before: “Our product is amazing. It exceeded my expectations.” But here’s the truth—we don’t believe in generic testimonials anymore

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Tree Savages Testimonials

They’re often filled with vague praise that doesn’t really offer anything of value to the potential customer.

I recommend reframing these reviews into compelling stories. Show potential customers how others have used Tree Savages’ services to grow their businesses. 

For example, instead of just saying, “Tree Savages helped me grow my business” you could tell the story of how a client took their tree service business from $20,000 a month to $80,000 a month with Tree Savages’ help. This kind of storytelling is far more impactful because it focuses on the results and the journey, not just generic praise.

The goal is to demonstrate what’s possible by showcasing real transformations. People need to see the how and the why, and most importantly, they need to see the results.

You need to build your credibility first. 

That means providing real, substantial information that showcases your expertise. Just having a few lines of copy claiming you’ll help people make more money is empty. It’s fluff, and customers can tell when they’re being sold to in that way.

Instead, we need to show tangible examples of success. For instance, instead of saying, “We help you price jobs,” show actual examples of your pricing system in action. Share your templates, provide case studies, and highlight the tools that set Tree Savages apart. 

This approach builds trust and gives potential clients something to latch onto.

Why Your Website Won’t Work Without a Clear Service Breakdown

One of the fundamental mistakes I see with many websites, especially in the early stages, is the lack of clarity about what’s being offered. 

When Jack and I discussed Tree Savages’ site, I pointed out that it’s not enough to just have a sales page. We need to provide a comprehensive website that clearly lists out what’s included in each service—what do clients actually get?

I emphasized that the first step is to document everything—don’t just talk about the benefits, but show the ingredients. We should list the specific tools, templates, and services included. Give them something tangible they can understand. 

This is how you sell anything—people want to know exactly what they’re getting.

The website should clearly document and highlight the core services. It’s not about building a fancy website; it’s about having the right ingredients to showcase. Once we have that documentation, we can put it into a more structured system. 

In fact, the website is just the container for the content, not the content itself. 

Collect the ingredients—tools, services, templates—then focus on building the framework.

Elevate Tree Savages with a Powerful Content Strategy

I pointed out that Tree Savages is sitting on a goldmine of content—specifically, their YouTube videos. 

They have hundreds of videos, but they’re not being properly leveraged. Instead of constantly creating new content, the smarter move is to repurpose existing videos into written articles.

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Tree Savages YouTube Channel

Repurposing video content into long-form articles and high quality content for SEO purposes increases visibility and drives more traffic.

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Tree Savages Facebook Page

Create content that celebrates the success of these businesses. Highlight their stories in a genuine, empathetic way, and share that through podcasts or interviews.

Jack and Sean’s true value lies in the trust they’ve built in the tree service industry. People don’t buy from faceless companies; they buy from real people they trust. That personal connection is what drives conversions.

Imagine Sean stepping in front of the camera and saying something straightforward like, “Hi, I’m Sean, and I run Redbeard Tree Service. I’ve been cutting down trees for years, and now I’m running the Tree Savages program to help other tree companies grow. My program is $1,000 a month, and here’s what it includes.” 

No high-pressure sales pitch, no artificial buzzwords, just real talk.

The future success of Tree Savages lies in scaling its program effectively while maintaining authenticity. Marketing efforts should be rooted in what truly works: storytelling, demonstrating real success, and offering clear, honest value.

Forget about the fluff and focus on storytelling, showing the process, and being clear about what you’re offering.

The Key to Long-Term Success: Building Trust That Lasts

Ultimately, driving trust and sales through strategic content creation is not just about tactics or quick wins—it’s about focusing on building meaningful relationships and providing genuine value. Jack and I both agree that the key to long-term success is not relying on flashy sales pitches or exaggerated promises. 

It’s about consistently delivering value, telling authentic stories, and creating content that genuinely helps people.

For Tree Savages, the future lies in staying focused on what works, streamlining its core offerings, and developing a reputation built on trust. 

By optimizing their content strategy, leveraging existing assets, and avoiding the temptation to chase every shiny new opportunity, Sean and Jack can continue to build a strong foundation for sustainable growth.

In the end, success comes down to trust—trust in the products, trust in the people behind them, and trust in the community that forms around them. By making this their core priority, Tree Savages can position itself as an industry leader and scale sustainably for years to come.

If you could pay a dollar to help you build your customer’s trust and reach anyone you want, would you do it? Start your journey with our Dollar a Day program now.

Dennis Yu
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.