Tree Savages: SEO Strategy to Attract More Tree Service Coaching Clients

Tree Savages, founded by Sean Klongerbo, is not just a coaching company—it’s a movement to help tree service businesses thrive by teaching them how to price jobs effectively and scale using advanced strategies.

Sean, a client and business partner of Jack Wendt, has been working closely with him to implement effective strategies for growing Tree Savages.

I joined forces with Jack to conduct an SEO audit for Tree Savages, identifying key areas for improvement in their online presence. Sean participated in the session, providing insights into the company’s journey and aspirations for growth.

This article outlines the steps we recommended to optimize the Tree Savages website and overall digital strategy, ensuring it attracts more coaching clients while showcasing the power of their SaaS tool.

Audit Overview: Current Performance

The goal here is to get more people to use Sean’s software by leveraging what’s already working well. Sean is well-known among tree businesses, including tree savages, because he’s part of the community.

Sean’s main strength comes from his Facebook group and the YouTube channel, but the website isn’t contributing much. It’s there, and we can send people to it, but there are still many basic improvements to be made.

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Tree Savages Facebook group with 5000 members

Keyword Analysis for Tree Savages

We can see that people are searching for a “tree service contract template.”

Tree Savages technically rank for this under the margin multiplier when people search for it, as Google tries to understand what they offer. Currently, they rank at position 22 for terms like tree service contract,” “how to sell tree work,” “free tree removal,” “contract template,” and other related queries. 

These are topics relevant to folks trying to run their businesses, price their services, and improve operations—things they often struggle with.

Sean has addressed these challenges through his coaching, videos, and other resources he has shared. It’s not hard to see the connection.

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Keywords that Tree Savages ranks on

Top Pages Analysis for Tree Savages

When we look at the top pages, there are only 11 pages showing up on Tree Savages, which is a shame. Sean has so many videos, articles, and coaching content that could easily be turned into blog posts using AI tools—something Jack and I are well-versed in.

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Top pages for Tree Savages

One of the action items we’ve discussed in a previous audit is taking all the videos Sean has already created and turning them into blog posts for Tree Savages.

Jack Wendt has already picked out the top five pieces of content to start with for repurposing. 

Repurposing is simply taking what you already have and presenting it in a new format. It’s like Mexican food—tacos, tostadas, chalupas—it’s the same ingredients, just arranged differently. Burritos? Same ingredients, right? No need to create something entirely new.

We’ve been hiring people, including virtual assistants (VAs), to handle this kind of work. In fact, we’re planning to hire a full-time VA dedicated to supporting Sean and his team.

Live Action Plan: What Needs to Be Done

Repurposing Videos Into a Book

What I recommend as the next step in repurposing is turning Tree Savages videos into a book. Jack knows how to do this, and we’ve talked about using AI tools to make the process much easier than it used to be. In the past, publishing a book was a big undertaking, but now it’s no big deal. That said, this opportunity might not last forever because, as with most marketing strategies, once it becomes widely used, it loses its edge.

We actually run the number one free eBook site on the internet, with half a million organic visitors per month. If you search for “free eBooks,” our site ranks number one organically (there are ads above us, but we’re the top organic result). Our site has a domain rating of 75 and over 7 million legitimate backlinks.

Using KDP (Kindle Direct Publishing), Sean could self-publish the book, sell it for something like $12, or use it as a promotional tool.

For example, when Sean is featured on podcasts, attending conferences, or networking, he can always carry a few copies of his book. It’s a great way to build authority while softly promoting Margin Multiplier and his other offerings.

People aren’t going to sit through all 183 videos he has created, right? But turning that content into a concise, structured format, like a handbook, works really well. 

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Tree Savages YouTube channel with over 180 videos

In fact, Sean has already created a handbook in the past, and it was great because it provided something physical that people could hold and reference.

We can repurpose that handbook by integrating it with material from his YouTube channel and other content. The handbook could act as a “recipe” with clear steps—one, two, three, four, five—making it practical and actionable.

It could also incorporate Sean’s story of how he became a tree savage, along with stories from others he has coached or who have successfully used his tools. This would elevate the handbook into a full-fledged book.

The book would complement Sean’s YouTube channel, website, and social media snippets. It’s all about repackaging the same content in different formats to reach a wider audience. I think taking this step would address many of the foundational gaps we’ve identified and create a more cohesive strategy.

Running Dollar a Day to Promote Tree Savages Content

Next, we can start running what we call “Dollar-a-Day ads,” which is something I’ve built my career on and become well-known for. The idea is to take content that serves as proof of success within a particular niche—like these tree professionals—and target others in the same industry. 

This ensures that your content reaches people at every stage of the funnel: top, middle, and bottom.

When these targeted prospects engage with the content, they can sign up for consultations or other offers. From there, Sean or someone on his team—like the closer I saw mentioned—can convert them into buyers for Sean’s courses or other products, like that $1,000 course he offers.

Jack handles every stage of this process, analyzing where to focus efforts. For example, he can determine if the priority should be driving more sales calls, processing videos, sending out copies of the book, or focusing on other marketing efforts that directly impact the bottom line. 

Each month, Jack will review the P&L and let Sean know what’s driving results. Based on that, he might suggest creating more videos about specific topics—like using your tool, dealing with challenging customers, or even demonstrating your work on-site.

If coming up with creative content ideas feels like a challenge, Sean can use AI tools that can help with brainstorming and content creation. 

While there are many AI tools available, I’m a big fan of sticking with the professional-level OpenAI tools we’ve invested in, like ChatGPT. With the upgraded memory, it remembers more about who Sean is, who he has interviewed, what his products are, and even details about his book. This creates a strong continuity and makes collaboration smoother.

Final Thoughts

The plan is to repurpose existing content to update the website, YouTube channel, and social media, targeting the niche lawn and landscaping audience. Low-difficulty SEO terms and long-tail keywords like “tree service” present a strong opportunity to rank higher.

Highlighting success stories from other tree companies will showcase the value of the tools and coaching, inspiring others to follow the process. This will build momentum, creating passive traffic and income through a self-reinforcing system.

With recorded Zoom calls and existing material, there’s plenty of content to repurpose without starting from scratch.

If you’d like to explore your SEO and marketing in more detail, the Power Hour offers a chance to address your challenges and gain clarity on your next steps.

Dennis Yu
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.