Why High-Quality Content Drives Most Of Your SEO

I was recently at the Qasim Ali Shah Foundation with Muhammad Abid Ayub.


While we were talking, he asked me why off-page SEO is more important than on-page SEO.

Great Content Powers the Search Engine

So much content is being produced, and a lot of it is good content. However, AI tools now generate articles that produce generic content that does not follow Google’s EEAT guidelines.

The signal that the search engine is looking for is whether you do what you say you do, which only comes from great content. So whether it lives on your website or somebody else’s website as a guest post, it’s the fuel that powers the search engine.

On-page SEO happens naturally if you use WordPress, which powers most of the internet.

Now, what do I need to do to get traffic to my site? I publish articles on highly relevant sites.

For example, I am well-known for my SEO and social media skills. The top organizations in SEO and social media, on whose sites I write guest posts, are already ranking for the keywords I want to target. Social Media Examiner is the number one website for social media marketing, with a very high Domain Rating.

I have published a bunch of articles on that site. The overall site might have 500,000 or 600,000 links.

I’m getting SEO juice from the overall domain, but the articles themselves are getting linked to. Google is looking at not just the authority of the domain but also that of that particular article.

Some of those are bloggers who link to us and share the article, and those articles get 10,000–20,000 shares. So, my SEO keeps growing because of off-page SEO. It makes more sense for me to put content on those sites than on my own site because those websites have 3–4 million members, whereas my site might have a few hundred thousand.

For example, I wrote an article on how the Facebook algorithm works seven years ago and it’s still getting a lot of plays. It’s on a podcast that has received 30,000 downloads. Because it’s Michael Stelzner and me talking about this. Every month, another 2000 people listen to the podcast come to the article and look at our tips.

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My article on how the Facebook Algorithm Works

How To Write On High DR Sites Even If You Are A Nobody

Now, if I were just starting out. I’d be open to working for free.

If you attend webinars or conferences, those speakers are giving out knowledge, but what percentage of the time is it repurposed into articles? Maybe 5% or 10% of the time.

I would advise all of you to volunteer for the conference’s team and repurpose those videos into articles. They’ll often grant you authorship for your article.

So, if I am nobody, I came from a university and attended Ali Qasim Shah’s Content Creator Conference, for example. And I say to them, “I love this conference.” I was so inspired that I wrote an article as a summary, and I would love to have this as a guest post on your website. What do you think they’ll say? Of course, they will say YES!

This has worked thousands of times for my friends and other people. This is one of the most powerful ways to get links.

Tell me, what do you think?

Dennis Yu
Dennis Yu
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads.  He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.