A dirty little secret…. It takes 10 TIMES LONGER to upload, edit, coordinate, QA, post, and cross-post than it does to make the content itself.
I recorded a 5 minute video yesterday on TikTok ads that will be turned into an article and set of social media posts.
But it will take over an hour, even with Descript, Jasper, and other AI tools, to get it processed.
I did a killer 90 minute training with John Jonas on how he built a site with 2 million Virtual Assistants– and how to hire up your own VAs to do your marketing.
But it will take 2-3 weeks to turn around this episode– maybe longer because of follow-ups and confusion from many cooks in the kitchen.
Grant Cardone made a one minute video for me on how to make a one minute video. Ironic, isn’t it?
But it will take days to run it through the Content Factory to turn into social media posts that we boost for a Dollar a Day.
The thing that’s preventing you from making content is perhaps the dread of how long it takes to go through this whole thing– even if you use Fiverr or have an army of VAs.
But what if you needed only 1/10th the time?
Would you be willing to make more content– like a “walk and talk” in your morning exercise routine, a 15 second tip while you’re driving (handsfree and safely, of course), or a 5 minute “how to” after a frustrating client meeting?
There is a galloping horde of robots coming our way– eagerly peddling their automation and tools, proclaiming content nirvana.
It’s all a lie.
Because there is no one tool that “does it all”, even though these software companies put their logo in the center of a diagram with spokes outward to all the other tools they integrate with or replace.
And the social media agencies incessantly bang on our doors– hoping we’ll buy their packages, attractively dressed up like Girl Scout cookies.
But mindlessly posting content X times per week on Y social media channels is dumping more turds into the punchbowl.
No amount of fake followers or bogus influencer campaigns will drive sales– and you know it.
They’re robots, too– just more expensive.
The solution, which is not available for $1,997 or a “secret” mastermind, is to build your own Content Factory to process content YOU and YOUR CUSTOMERS create.
If you’re too busy to learn about tools– just like I don’t want to learn how to fix my car, but also don’t want to get ripped off by the mechanic– then check out the Content Factory process.
I think you’ll find that it’s more about the PROCESS to extract what’s in your head– to get it simply edited and distributed into many channels (blog, book, podcast, Facebook, LinkedIn, email, TikTok, etc.)
We are decoupling content production from content distribution– shhh, the social media “experts” will get mad if you know this.
What used to cost us $500 per episode to edit by humans using expensive software over a week, now costs $1 and takes 3 minutes– automatically trimming the um’s and ah’s, cleaning up the sound, transcribing, creating social snippets, etc…
Are you excited to finally get your own Content Factory going and have the wool lifted from your eyes?
About the Author
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.