Only 119 more days …

… Until Christmas that is, the culminating point of the holiday season. Are you going to be ready? Most people start doing their holiday prep around Black-Friday.           We shouldn’t have to tell you, but as a marketer, if you wait until Thanksgiving to get ready for the Holidays you’ve burnt the chicken or turkey, or …

Have you checked your Facebook yet today?

Do you feel like everywhere you go everyone just stares at their phone? Don’t expect this trend to die when Pokemon Go does. Our friends at Facebook shared with us their Q2 reports today that show 145M users access Facebook daily from their mobile device. Have you observed this yet? If you need to contact someone you can either e-mail …

Why you can’t automate your campaigns

We get hit up by software vendors daily who promise automated nirvana. Connect their tool and it can then do all the work for you– meanwhile, you sit on the beach with your arms folded behind your neck, watching the profits roll in. Your pina colada is in your left hand, while on your right hand is your phone with …

A successful FB crowdfunding on a shoestring budget

In 2012 Amanda Palmer made history by raising $1.2 million on Kickstarter. The secret to her success in her words: “my backers— almost twenty-five thousand of them— had been following my personal story for years”. Marketers often get obsessed with targeting, the main headline on the landing page, sales letter, video script, etc.. and forget about the most important part …

How to avoid fear and get things done

The biggest problem we have faced as a company is flakiness— smart, well-meaning people who for whatever reason can’t seem to show up on time, turn their stuff in, or do simple tasks. Why? It’s because of fear. Overcoming fear becomes harder as you get older, just like changing old habits. This is a recurring theme with people who have …

Why are there SO MANY ad networks? How to start YOURS!

Here’s an article that was in the works from July of 2009 that never saw publication. While people are no longer building ad networks (that game died 5 years ago), understanding how networks behave is critical if you want to make money via optimization (arbitrage between the supply and demand– the publisher and the advertiser). Tactics like scrubbing don’t work …

Don’t spam– earn the right to my attention

If you’re like me, you get about a dozen of these per day. They’re cold-call emails from companies that want you to hire them to help you do sales. Can you spot what’s wrong here? They start with feigned interest From the obsequious (I hope you’re having a good day today) to the robotic (Are you having a good Thursday), …