How did World Pie Month grow so fast?

March 2014 is 3/14. Get it? A movement started by Spencer Taggart at LDS Business College in Salt Lake City has been spreading. Let’s take a look at the Facebook stats to understand how it’s grown. Their latest post got 351,000 organic reach and also 351,000 viral reach. The 916 shares are the main reason for the viral impressions, which …

Does Winning Have a Social Media Effect for Sports Teams?

Sports fans are passionate. No matter what sport you talk about, no matter where you are, sports fans rabidly consume many forms of media. How can sports teams capitalize on an industry where the NFL alone makes $9 Billion? First, what motivates engagement? Are fans more passionate over a hard loss or a joyous win? Here is the win/loss record of …

Ever get a 83.3% CTR on Facebook ads?

Here is a page post engagement ad targeting an email custom audience for the recent L2E Conference. Within minutes, it reached 5 people and generated 5 clicks. So being relevant and timely is critical on Facebook. The frequency is 1.2, meaning that we had 6 impressions total. So someone in this audience saw the page post twice– perhaps clicking on …

FreshBooks + Quality Fans= An Accounting Explosion

FreshBooks is an accounting solution for SMBs. With other players in the market such as Intuit and Quicken, how does FreshBooks stand around the web? Taking a look at some other players:   Across the industry, we see high strength with QuickBooks and PayPal, two products many people consider compliments to FreshBooks. Services such as Mint.com (aimed primarily at consumers), …

Ever try Yahoo! Stream ads? Here’s what happened in our test

Our Yahoo! rep reached out to tell us about Yahoo’s new native advertising product, Stream ads. They look almost organic, but are created just like regular PPC ads with a headline, body, destination url, and bid. You can upload an image. So we took advantage of the free $25 credit to get started, choosing to promote our “done for you” …

Facebook doesn’t charge you based on how many ads you run

You should run as many ads as you can feasibly manage, right? Most campaigns we see have only a couple ads, targeting giant audiences. Yes, you can go down to a single person, but that’s more a laborious stunt. I advocate a 3 campaign structure, as it guarantees you’ve got a balanced funnel. It takes 60 minutes to set up …

Your big email list isn’t monetizing? Heather Dopson explains why.

Special thanks to Heather Dopson and Sarah Sal for their insights! A mutual friend accumulated a list of 50,000 email subscribers. But when he mailed them, he generated only $80 in revenue. Was his offer not good enough, had his list gone stale, or is email now dead?. Consider the following advice Heather Dopson from Infusionsoft offered: When was the …

7 Critical Facebook Insights shared by Ken Rudin

Sometimes the most obvious tips are the most powerful and most overlooked.  Ken Rudin, the uber data geek at Facebook, keynotes at TDWI Chicago.  84% of new Facebook fans are your existing customers Knowing this, how does that affect you strategy to acquire more fans or nurture folks who have become fans of your page?  Instead of selling the brand proposition, …

Q&A with Facebook on Paper

Have you had a chance to play with Paper? Here is what Jason White from the Media Partnerships team at Facebook had to say. Jason: I work with properties like CNN, HuffingPost etc, and have been involved with Paper for a couple of months now.  The Paper product has been in development for over a year. For those who have downloaded …