Why PPC and Content Marketing are now the same: Cycle Explained

      We believe that PPC and content marketing are now the same thing.   Whoever creates/gathers the content is best equipped to amplify it, as well as follow-up to create spin-off (derivative) content, interviews, community support, etc…   The above diagram is the framework that drives social- This is why:   Goals: Each business has a story. The …

Michael Jordan may have helped the Chicago Bulls to 6 NBA titles… but he’s hurting their Social Media Engagement!

By: Aarun Rumbaugh Michael Jordan, the NBA’s best player yet, was a machine. Averaging 30 points per game in his career, and bringing 6 National titles to the Chicago Bulls, this phenomenon is praised in Chicago almost as a god of basketball. Through all the mix of him being a great basketball player, do Bulls fans actually realize some of …

How did NBA Team’s Fans React to their Team’s Playoff win or loss?

By Aarun Rumbaugh   By: Aarun Rumbaugh How did the playoff team’s fans react to their team’s performances yesterday in the second day of the playoffs? The Houston Rockets, in falling to the Portland Trailblazers, also lost some engagement/storytellers (PTAT). Portland gained 12,000 more storytellers via their win. Washington came up with a surprising win against the Chicago Bulls, adding …

Does your brand actually matter anymore?

In a world of free flowing information, is your brand still relevant? Ashish Braganza,  director of global business intelligence at Lenovo, thinks that developing a brand is key. With  a minor presence in North America, they have seen the struggles of pushing into the market, but their development in has paid off. By having a longer lead time before any …

Your killer PR team works for a dollar a day!

Imagine being able to hire a top notch PR team that could tell your story to the press, industry influencers, and potential customers? Normally, they charge $7,500 a month for a basic retainer, but you get them for a dollar a day.   The results are tremendous.   You get quoted in major news publications. Clients come rolling in, since …

How Dalworth Restoration is growing their Facebook presence and engagement.

Dalworth Restoration is a damage restoration company around the Dallas-Fort Worth area. In the past, They were pulling $70 in spend with a CPF (cost per fan) of between $3 and $23 across 3 campaigns. 3 promoted posts didn’t do much. We followed a 3 campaign strategy of audience, engagement, and conversion, neatly tending and applying “miracle-gro” to our audience garden. …