The One Homepage Fix That Builds Trust, Ranks Higher, and Gets More Calls

Your face is the reason people trust you — so why is it buried behind an “About” page no one ever visits? Most local service companies hide their story instead of showcasing it where it matters most: the homepage. That’s costing you credibility, conversions, and search rankings. At Local Service Spotlight and High Rise Influence, we practice what we coach. …

The Canvas Library Lives On

The operational frameworks we built now have a new home at Local Service Spotlight. The Canvas Library there is where we document exactly how we make the phone ring for local service businesses. Each Canvas Document is a clear, step-by-step playbook that turns expert know-how into an executable process. We keep adding to it as we refine our methods. Here’s …

Marko Sipilä: From Concrete to Marketing

Marko Sipilä didn’t come from a marketing background. His career began in concrete—literally. Like many people in the home services world, he learned by doing. Running a concrete coating company taught him how to sell, manage jobs, and communicate with customers. There wasn’t a playbook for marketing in this space, so he built one himself. That idea became CoatingLaunch—an agency …

Honoring Luke Eggebraaten — Builder of the Digital Dirt World

The Man Behind Phaser I remember meeting Luke in Miami a few years ago at Josh Nelson’s Seven Figure Agency event when he had just gotten started. It’s amazing how far he’s come. Luke founded Phaser Marketing in 2019 to help contractors and earth-moving businesses generate leads online. He built his company on grit—driving to job sites, filming videos, and …

How to Create and Send an Email Broadcast in Keap Classic

Every week, we send helpful insights, training updates, and reminders to our Home Service Owner community. But instead of sending one-off messages manually, we built a repeatable process in Keap Classic (Infusionsoft) that lets us design, personalize, and deliver every broadcast efficiently — while keeping the tone warm and human. Step 1: Accessing the Broadcast Tool It starts in Keap’s …

Why Startups Stall: When Everyone’s Doing Everyone Else’s Job

Startup teams break when roles blur. Workers try to do strategy. Owners get pulled into task work. Managers become firefighters. We’ve been there the past few weeks across Local Service Spotlight (LSS), High-Rise Influence (HRI), and our partner agencies in HVAC and landscaping. This is a snapshot of what we’re fixing—and how you can apply it if you’re building something …

How to Set up Automated Course Enrollment tags in Learndash+Memberium

Manually enrolling students wastes time and creates room for error. We built an automated system that gives users instant access to their LearnDash course the moment they’re tagged in Keap.Here’s how to set it up. Step 1: Create an Auto-Enroll Tag in Keap In Keap, go to CRM → Settings → Tags and click Add Tag. Name it clearly, following …

My Journey Into High Rise Academy

My name is Grant Haugen, and as a student-athlete, balancing a packed schedule with meaningful work seemed almost impossible—until I joined High Rise Academy. This program gave me flexibility, structure, and mentorship that helped me grow both personally and professionally. How I Found the Program My older brother, Dylan Haugen, went through High Rise Academy before me. He moved up …