Don’t spam– earn the right to my attention

If you’re like me, you get about a dozen of these per day. They’re cold-call emails from companies that want you to hire them to help you do sales. Can you spot what’s wrong here? They start with feigned interest. From the obsequious (I hope you’re having a good day today) to the robotic (Are you having a good Thursday), …

Twitter Ads have a secret feature – Do you know about it?

You’re probably aware that Twitter is often overlooked, especially in comparison to Facebook’s advertising capabilities. But here’s something you might not know: You can promote someone else’s tweet. All of your positive mentions and implied endorsements from others on Twitter can be retargeted to relevant audiences on Twitter. Think about the opportunities this allows- the ability to amplify what others …

Optimize Your Projects in 3 Easy Steps

Our process of MAA (metrics, analysis, action) allows you to optimize campaigns in just 15 minutes per day. Keep practicing MAA and the performance of your Facebook, Google, Twitter, etc. campaigns will continually improve. MAA is part of our 9 Triangles framework, which we believe is applicable to every business environment. There is a great article from Dennis Yu going over this concept in detail here, if …

Wanna be an annoying, sleazy marketer? HERE’S HOW!

by Joe Merkel First off, let me start by saying this is just my own opinion. Despite that, however, I think most people will agree with me here.  On the other hand, if you practice any of these marketing tactics, don’t immediately assume I’m bashing you. As with anything in this grand adventure known as life, there are exceptions to these. …

Your landing page might be broken — here’s how to fix it

Landing pages are a critical but often ignored part of the bigger picture. You’ve spent time and money on the ads driving traffic to these pages, so you better make sure they’re set-up properly. You must understand features versus benefits. In short: Features – what you have to offer the customer. Benefits – why the customer should care about what …

You ready for Instagram Ads?

Self service ads for Instagram are available on Monday, August 17th. If you’ve got engagement campaigns on Facebook, you should replicate a few of them over to Instagram inside your Business Manager. I predict this will lead to some “pollution” of the Instagram environment, since direct response has never been the haven of Instagram, which is for sharing beautiful photos. …