This is exactly how I tune campaigns for profit.

This is if you are here to make a profit with your own money or someone else’s money. This is not if you’re an employee. This is not if you are working based on a budget or being paid by the hour. Our goal here is to maximize profit using Facebook. Here’s how we’re going to break it down: CPM …

Kris Ruby’s Clubhouse Advice for Entrepreneurs

The following is a guest post by Kris Ruby, CEO of Ruby Media Group ®, a NY Public Relations, Personal Branding, Content Marketing, and Social Media Marketing Agency. Craving a Clubhouse App Invite? Keep reading…   Clubhouse is the new audio-only social media app that has sparked quite the debate in recent weeks. Parts of Clubhouse are amazing. Other parts? Not so …

Are you actively listening and communicating?

Imagine if you went to your doctor, and after you explain your symptoms, they simply say, “Ok, mmhmm, got it,” without saying back anything as they walk out. This would be very disrespectful, especially after you’ve invested time into trying to be thorough. We’ve seen this the most in written form- emails, text messages, etc., where we’ll write a thoughtful, …

Clubhouse has some serious value, but a few flaws.

Thousands of posts have been shared online about Clubhouse, the app marketers, entrepreneurs, and entertainers are raving about. My mentor, Dennis Yu, invited me to the app and into my first room as a speaker —I suddenly shared the stage with some extremely authoritative entrepreneurs, but with zero context. I’m a nobody… but my name was right next to Dan …

Getting banned by Facebook is a nightmare

Even if their bot accidentally did it and it’s not your fault. Usually trying to reach them is an exercise in futility. See the screenshot below for what it’s like. You need to be able to protect yourself– to diversify. Snapchat reached out to us, offering our community $150 in free ads, and they are supporting a course on Snapchat …

Let’s practice #RACI always

When communicating actively with our project stakeholders, we like to use the #RACI model, which stands for Responsible, Accountable, Consulted, and Informed. The #RACI project management model is a powerful tool to ensure not everyone is copied on everything. Role clarity ensures the right people are in the right conversations – so we don’t have either overflow or blockage. With …

How to: Show Notes

Show notes are an important part of your podcast because they continue your relationship with your listeners after the show is over. Consider how this is one step in this continuous chain of processing raw content into edited, cross-posted, boosted content.  Here’s some tips for writing show notes in order to entice your audience. The main objective is to drive …

How to Get Quick Help for Your Medical Needs During a Pandemic

With the COVID-19 pandemic going on, it is challenging to see a doctor right now. What makes matter worse, is the fact that it is also flu and allergy season. We came across a really informative podcast that can help you if you are in need of healthcare assistance right-away.  Dave Berg, the CEO of Redirect Health recently was interviewed …

Digital Postage

NEWS FLASH: Cost of Facebook ads down by 35%!But should you advertise during a recession?Ad agencies, consultants, and the network say YES, but is that self-interest or truly a case of getting ahead when your competition has stopped advertising?The cost of Facebook traffic is down 30%, since more people are stuck at home and most advertisers have stopped campaigns.But from …

Redirect Health and Meeting its Starter

We provide our people with free healthcare in the United States– they don’t pay a dime.And that means no cost to see a doctor or even call the hotline. We have people all over the United States, as well as the Philippines. It’s a bit over $100 a month— which seems too good to be true. But then you understand …