Show notes are an important part of your podcast because they continue your relationship with your listeners after the show is over. Consider how this is one step in this continuous chain of processing raw content into edited, cross-posted, boosted content.
Here’s some tips for writing show notes in order to entice your audience.
- The main objective is to drive users to listen to the podcast– arousing their curiosity by generating open loops.
- Entice the reader with: “Learn HOW”, “Discover WHAT…” “Find out WHICH”, “the BEST TECHNIQUE to …”
- Learn HOW to create your own digital marketing agency!
- Discover WHAT Dennis Yu has to say about creating your own videos!
- The BEST TECHNIQUE to drive new leads!
- Include a CTA (Call to Action button) Use a website like Clickminded to create your own CTA button.
- Utilize a social plug-in to enable social proof, and measure your analytics.
- Create an all-important cover image of the host to draw their attention, for example with colored rays emanating from them.
- Use key takeaways at the end of your notes: “Scroll to the end of the article for links to important resources mentioned in this episode.”
- The host’s Bio, in this case – Meet Dennis Yu
- Link to personal website or blog
- Email address
- Social media profiles Twitter, Facebook, Instagram
Operating a podcast does not only include saying the perfect things to your audience on camera. You must also put in the work to pique their interest before, during and after the show. Show notes are are just one way to grab their attention, and share important bits of information that could be lost among the sea of information. Give them a few life rafts to hold onto.
About the Author
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.