Ever try Yahoo! Stream ads? Here’s what happened in our test

Our Yahoo! rep reached out to tell us about Yahoo’s new native advertising product, Stream ads. They look almost organic, but are created just like regular PPC ads with a headline, body, destination url, and bid. You can upload an image. So we took advantage of the free $25 credit to get started, choosing to promote our “done for you” …

Facebook doesn’t charge you based on how many ads you run

You should run as many ads as you can feasibly manage, right? Most campaigns we see have only a couple ads, targeting giant audiences. Yes, you can go down to a single person, but that’s more a laborious stunt. I advocate a 3 campaign structure, as it guarantees you’ve got a balanced funnel. It takes 60 minutes to set up …

Your big email list isn’t monetizing? Heather Dopson explains why.

Special thanks to Heather Dopson and Sarah Sal for their insights! A mutual friend accumulated a list of 50,000 email subscribers. But when he mailed them, he generated only $80 in revenue. Was his offer not good enough, had his list gone stale, or is email now dead?. Consider the following advice Heather Dopson from Infusionsoft offered: When was the …

7 Critical Facebook Insights shared by Ken Rudin

Sometimes the most obvious tips are the most powerful and most overlooked.  Ken Rudin, the uber data geek at Facebook, keynotes at TDWI Chicago. Video here, but if you don’t have 50 minutes, here are the takeaways:  84% of new Facebook fans are your existing customers Knowing this, how does that affect you strategy to acquire more fans or nurture folks …

Q&A with Facebook on Paper

Have you had a chance to play with Paper? Here is what Jason White from the Media Partnerships team at Facebook had to say. Jason: I work with properties like CNN, HuffingPost etc, and have been involved with Paper for a couple of months now.  The Paper product has been in development for over a year. For those who have downloaded …

The End of Perfect Audience? Facebook’s Remarketing Pixel

Facebook has quietly rolled out their own remarketing pixel that is now publicly available to use. We all know how useful remarketing can be, but how useful is it to be a part of Facebook? What if remarketing was simply part of Power Editor’s Custom Audiences feature, something we have praised many times. Targeted News Feed ads for people that have …

3 simple questions to supercharge your agency’s revenue pipeline in 2014

1) What is your agency truly about? What do you stand for?   What’s your vision?  What is it that motivates you?   You must narrow to an area of expertise, which paradoxically is how you increase your business.   If you do everything, then start with the thing you have the most experience in. Don’t try to be everything …

How to promote a band for the cost of two 12 packs.

by JOSHUA HAMBY I try to help my friend’s bands as much as possible here in Greenville, South Carolina. One of these bands is A Moment Electric (AME). They only started really focusing on their social presence in late December during their album release show. After a few days, their singer Justin had asked what Facebook ads they should run. I suggested …