Wanna be an annoying, sleazy marketer? HERE’S HOW!

by Joe Merkel First off, let me start by saying this is just my own opinion. Despite that, however, I think most people will agree with me here.  On the other hand, if you practice any of these marketing tactics, don’t immediately assume I’m bashing you. As with anything in this grand adventure known as life, there are exceptions to these. …

Your landing page might be broken — here’s how to fix it

Landing pages are a critical but often ignored part of the bigger picture. You’ve spent time and money on the ads driving traffic to these pages, so you better make sure they’re set-up properly. You must understand features versus benefits. In short: Features – what you have to offer the customer. Benefits – why the customer should care about what …

You ready for Instagram Ads?

Self service ads for Instagram are available on Monday, August 17th. If you’ve got engagement campaigns on Facebook, you should replicate a few of them over to Instagram inside your Business Manager. I predict this will lead to some “pollution” of the Instagram environment, since direct response has never been the haven of Instagram, which is for sharing beautiful photos. …

The hidden, but most obvious reason your campaigns are failing

Most people will guess it’s for a lack of goals, not having sufficient time/expertise, or having a crappy product. The creatives will say it’s for poor content– weak landing pages and lame creatives. The numbers geeks will say it’s conversion rate, quality score, insufficient budget, or some metric that’s off. These are all good things to optimize, but there’s something …

Learning Analytics with Dennis Yu and the Warriors

 I recently visited California to meet with one of our clients the Golden State Warriors to talk about the analytics we ran for them. Dennis is at the top of the field. He drew the diagram above out for the head of analytics at the Warriors while I tagged along. Their head Analyst was talking about wanting to set up …