by Joe Merkel First off, let me start by saying this is just my own opinion. Despite that, however, I think most people will agree with me here. On the other hand, if you practice any of these marketing tactics, don’t immediately assume I’m bashing you. As with anything in this grand adventure known as life, there are exceptions to these. …
Your landing page might be broken — here’s how to fix it
Landing pages are a critical but often ignored part of the bigger picture. You’ve spent time and money on the ads driving traffic to these pages, so you better make sure they’re set-up properly. You must understand features versus benefits. In short: Features – what you have to offer the customer. Benefits – why the customer should care about what …
How to create your LinkedIn Professional Journey in just 3 clicks
LinkedIn bought SlideShare in 2012 for $119 million. So if you want your LinkedIn profile to shine, you need to invest 5 minutes right now to set up your Professional Journey. It’s a free tool made by LinkedIn and will take you less than 60 seconds to complete. And it generates 4 sections (recommendations, education, experience, skills). Each of …
Now You Can Create Ads Where 75% Of Users See Them, On phones!
Did you know that 75% of Facebook traffic occurs from mobile devices around the world? So wouldn’t you think that mobile ad managing is the same way? Probably not yet because Facebook just launched its Ads Manager app a few months ago – while the Facebook mobile app itself has been around for years. I’ll show you how to navigate …
10 Tips to Online Marketing Success
Confused about how to gain truly loyal customers through online marketing? You don’t want to feel like you’re underwater and alone. Many of us have already been there and we want proven results. So to help you stay afloat and increase your online presence and competitiveness. Here are 10 Tips To Online Marketing for you to implement today. 1. Personal …
You ready for Instagram Ads?
Self service ads for Instagram are available on Monday, August 17th. If you’ve got engagement campaigns on Facebook, you should replicate a few of them over to Instagram inside your Business Manager. I predict this will lead to some “pollution” of the Instagram environment, since direct response has never been the haven of Instagram, which is for sharing beautiful photos. …
The hidden, but most obvious reason your campaigns are failing
Most people will guess it’s for a lack of goals, not having sufficient time/expertise, or having a crappy product. The creatives will say it’s for poor content– weak landing pages and lame creatives. The numbers geeks will say it’s conversion rate, quality score, insufficient budget, or some metric that’s off. These are all good things to optimize, but there’s something …
Learning Analytics with Dennis Yu and the Warriors
I recently visited California to meet with one of our clients the Golden State Warriors to talk about the analytics we ran for them. Dennis is at the top of the field. He drew the diagram above out for the head of analytics at the Warriors while I tagged along. Their head Analyst was talking about wanting to set up …
Why get rich quick schemes are like strangers offering candy to children.
Remember the advice “don’t talk to strangers or adults offering you candy” as a child? When you’re a marketer, would you accept if someone offered you a program that makes $17,000 per day that sets up in less than 10 minutes? Uh, no. We shouldn’t touch get rich people. Replace the candy with “easy” schemes designed to lure you in. Like …
3 solid frameworks to help you with managing projects
Managing a project or campaign without iteration is like hunting blindfolded- as to say, shooting in the dark when it comes time to report or make a change. Are you even anywhere near hitting your target? Worst yet, you could be aiming your gun at your hunting partners (your team/coworkers). One wrong move could be deadly if you’re not openly communicating …