Facebook’s lead generation capabilities are powerful. With the right strategy, you can drive warm prospects to landing pages, registration forms, or checkouts for no more than $1. And yes… … it’s possible. Tip 1: Get your plumbing in place. What’s Plumbing? It’s the term we use for tracking. This includes analytics and tracking pixels aka “tags” that you can add …
Humanizing B2B: Connecting with real people in a machine-driven world – Interview with Kelsey Carroll of HPE.
One of our main goals at Content Factory is bringing out the human element in an otherwise machine and data-driven industry– to give it that human touch. Kelsey Carroll leads branded social content for Hewlett-Packard Enterprise. Prior to her current role, she ran PR for an independent film studio in Austin, TX and then got her start in marketing with …
Publishing Your Unpublished (Dark) Posts on Facebook
If you’re running ads on Facebook, you probably already know what a unpublished (dark) post is. Just in case you don’t know, it’s a post that is used to promote your message to people without being on your Facebook page. I wrote an article on the HostGator blog if you need more detail on what a dark post is and …
How to save and edit Facebook Live videos
If you’re doing a lot of Facebook Live videos, perhaps for a conference, then you may have lamented the inability to edit it. There’s a quick way for you to download any video off of Facebook- here’s how: On a desktop device, right click and select “Show Video URL”: A box will pop up. Copy the URL that appears in …
Automotive Social Media Charlatans Exposed
I have been a part of the automotive aftermarket for over seven years now. Companies and brands of all shapes and sizes are realizing the relevance and power of social media. While their efforts are admirable, many are not capturing the characteristics of the aftermarket that make it unique from all others. That being said, there is a stark contrast within …
How to get your audience to segment themselves
Today, a few members of the Content Factory team tuned into “4 Steps To Creating Personalized, Segmented Campaigns For Your Audience”, a Perpetual Traffic podcast featuring Ryan Levesque. Here’s our thoughts: Why is it that people won’t stop sending cold email blasts and spending countless ad dollars on broadly targeted, misfiring ads? We know ads are most effective when they …
12 Things I learned at SLC/SEM
Better to spend 5 minutes a day optimizing than one hour a week optimizing– frequent, lightweight touches are key with Facebook ads because of progressive boosting. Your Facebook paid metrics are undercounted– Facebook places the spillover effect of paid into organic, which can often be 10X bigger than the organic component. This is separate from cross-device and direct/none issues in Google …
A Surprise from Social Media Dallas!
This morning I found a package from Laurie Shook of Social Media Dallas. You know the feeling when you get an unexpected gift from a old friend? That’s how I felt. Laurie had taken the time to collect quotes from various Social Media Dallas members, print them out and stick them in a Scotty Vest. This vest has many pockets, …
How To Go From a One-Man Show to an Agency
If you’re still running the show all by yourself, you’re working hard but not working smart. Maybe it’s time for you to hire people and become an agency.
Why your personal brand is more important than your company.
A long-time friend of Content Factory, Leonard Kim, constantly inspires us with his personal branding insights. I recently sat down with him to learn how he became a personal branding leader: What inspired you to work in your industry? I tried a few different projects in the meantime until one day it dawned on me: I had already figured out …
Now Scammers Are Selling Influence
The latest wave of SEO spammers are now selling “influence”– to get your articles on high power sites, create that content for you, grow your followers, and drive high levels of fake engagement. See this chart as an example of what it costs for a posting on each site. “TAT” is turnaround time. We write for most of these sites and know …
Your Idea of a Facebook Funnel is Backwards
In the Ultimate Guide to Facebook Advertising, Perry Marshall and Keith Krance demonstrate the typical funnel, wide at the top and narrow at the bottom: The three layers (audience > engagement > conversion) allow you to cast a wide net, so then you can conceivably lead people down a path of engagement and remarketing. And it would appear that Facebook agrees …