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Recently, Dennis and Daniel Goodrich had the opportunity to sit down with Christian Goss of ActiveProspect, a SaaS platform with a mission to make consent-based marketing the best method for customer acquisition.
The company acquired LeadsBridge, a company dedicated to providing the best automation experience an advertiser could ask for, back in 2021.
Here, they discussed strategies for optimizing lead generation and funnel management. In this candid conversation, we delve into their thoughts on challenges, integrations, and the future of lead generation and conversion.
The Lack of Conversion Data
Christian reveals that most advertisers never send conversion data back to the ad platforms–especially when using lead form ads.
Lead form ads bring more traffic because the form fields are filled with the user’s information automatically. It will increase the opt-in rate for sure. However, since almost nobody is sending back conversation data, the algorithm does not know what is happening to the leads.
Conversion is paramount to Meta. In fact, LeadsBridge is working with Meta’s engineers to rethink how conversions get set up because many people do not know what conversions are. And even when they know what conversions are, it’s complicated and confusing to set up.
Meta’s Handholding Initiative
LeadsBridge is partnering with Meta to provide hands-on guidance for a hundred accounts, walking them through the process of setting up conversions.
In fact, Christian is exploring potential collaborations with a diverse group of people, from experts to small business owners who struggle when it comes to conversions. Each group has unique conversion needs. The aim is to bring them together to maximize learning opportunities.
The goal is clear: identify obstacles, gain insights, and ultimately reimagine the entire conversion process. This initiative aligns with Christian’s strategic vision for LeadsBridge as a differentiator in the market.
His aspiration goes beyond Facebook alone; he aims to revolutionize the Conversion APIs (CAPI) for all platforms LeadsBridge is connected with. With established relationships across the industry, they are ready to bring about significant change in the field.
What LeadsBridge Can Do for Small Businesses
Daniel agrees that CAPI is complex. He thinks that small businesses have no shot at building it. However, with the LeadsBridge integration, things have changed.
Many small business owners who have tried Facebook leads in the past ended up being disappointed. Daniel feels that if they can show these entrepreneurs a few examples of what has changed since the integration, people will see CAPI in a different light.
Automated Field Mapping with AI
One of the most significant innovations on the horizon for LeadsBridge is the introduction of automated field mapping using artificial intelligence (AI). This cutting-edge technology promises to streamline the data-syncing process significantly.
The AI system can automate field mapping, even with cross-language variations.
Imagine a scenario where a user’s CRM contains Italian names while the data from Facebook is in English. With LeadsBridge’s AI, this language barrier becomes a non-issue.
The AI system can automatically match and sync data seamlessly, eliminating the need for manual mapping and reducing the setup time for bridges.
This development is poised to revolutionize the user experience on LeadsBridge, making it faster and more user-friendly. It’s expected that the time required to create bridges will be significantly reduced, potentially halving the current setup time.
LeadsBridge is committed to becoming the easiest and fastest solution for marketers seeking seamless data synchronization between various platforms.
The introduction of AI-driven field mapping is a testament to this commitment. By automating complex mapping processes, LeadsBridge aims to simplify the user experience, making it more accessible to marketers of all levels.
You can sign up for a 14-day free trial so you can test LeadsBridge before you commit.
How the Content Factory Can Help
Dennis Yu explains that his company is known for Digital Plumbing, with Daniel being the lead expert in its implementation. It perfectly aligns with tracking conversions because plumbing is all about passing and tracking the conversion signals.
He and Daniel Goodrich created a free course called Digital Plumbing Micro Course – Lead Gen with LeadsBridge, where people of all levels can learn how to implement LeadsBridge successfully.
Anyone doing lead generation would benefit from the course because most digital plumbing setups are not done correctly.
People who say Facebook ads suck are unaware of the real reason why it did not work, and that is because you need to pass the right conversion signals and have the right ad creative.
Dennis adds that 80% of ad success on Facebook is about passing the right conversion signals and having the right content. When you have those things in place, everything else falls into place.
Dennis Yu
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.