We use basecamp so we have an audit trail– to prevent “he said, she said”.
Our rule, that all clients and team members know, is “if it’s not in basecamp, it didn’t happen”.
We still have calls, emails, and such. But everyone knows that if we agree to do something or have details about a project, we post it in basecamp.
The ugly reality of running an agency is that there is turnover on the agency side and unrealized expectations and miscommunication on the client side.
So you must have systems in place to keep things going if the client fails to reply or a team member fails to deliver.
About the Author
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.