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Find the diagrams we use to plan, make, and promote content, then open the guide for each framework.
The Content Factory
Turn recordings and other source material into published content across four stages. Open any stage or task in the map.
The 3×3 Video Grid
Plan nine one-minute videos. Make three WHY videos for awareness, three HOW videos for engagement, and three WHAT videos for conversion.
Nine videos in three rows
WHY · Awareness
Founder Story
User Testimonial
Authority Interview
HOW · Engagement
Step-by-Step Recipe
Industry Insight
Expert Interview
WHAT · Conversion
Price & Features
Social Proof
Promotions & CTAs
Dollar a Day and the Lighthouse Strategy
Use Dollar a Day to test content that already earned an organic response. The Lighthouse Strategy connects that testing to retention and customer value.
Dollar a Day funnel
AwarenessWHY · Reach new people with a story that earned a response.
EngagementHOW · Teach something useful to people who already engaged.
ConversionWHAT · Make a clear offer to people who are ready to act.
Customer acquisition cost vs. lifetime value
Illustrative amounts per customer. The difference is before fixed overhead.
The Topic Wheel
Start with what you sell. Build outward to the topics you teach and the people and stories that bring those topics to life.
The Topic Wheel from center to edge
WHAT · CenterThe product or service you sell.
HOW · Middle ringTopics where you can teach from experience.
WHY · Outer ringThe people, stories, and collaborations behind those topics.
Topic Wheel and SEO Tree
Topic Wheel · Plan itSEO Tree · Organize it
WHAT · Your offer
Trunk · The main brand or offer
HOW · Expertise topics
Branches · Definitive articles
WHY · People and stories
Leaves · Examples and case studies
The SEO Tree’s roots are the sources that verify the brand and its claims.
Goals, Content, and Targeting on the Topic Wheel
Goals → WHATWhat you want the offer to achieve.
Content → HOWWhat you teach and show.
Targeting → WHYThe people and stories that reach the right audience.
Build a Topic Wheel in five steps
1 · Define WHATName the product or service.
2 · Map HOWChoose useful topics to teach.
3 · Map WHYAdd stories that earn attention.
4 · OrganizeCreate and connect the content.
5 · AmplifyPut budget behind useful posts.
SEO Audit
Check the evidence, decide which exam the site needs, and use the SEO & Growth rubric when the question is search performance.
From audit to action
QuestionWhat should this audit decide?
ProofList what can be verified.
GapCompare buyer needs with the evidence.
Right examChoose a scorecard that fits the question.
Action reportShow proof, priorities, and next steps.
ReviewCheck what changed and what did not.
The SEO & Growth scorecard
SEO & Growth7 parts · total weight 100%
Technical18%
On-Page & Schema16%
Content & Keywords18%
Authority14%
Local12%
AI Search Readiness12%
Conversion10%
Knowledge Panels
See what Google Knowledge Panels can display and which sources help corroborate a person or organization. The Knowledge Panel guide explains the broader process.
Entity signal map
One entityA person, company, place, or thing
Official website
Structured data
News and press
Social profiles
Wikidata
Google Business Profile
Brand mentions
Wikipedia
How panels can differ
Panel example
Name and categoryPhotoDescriptionSome key facts
Another example
Name and categorySome key factsOther details may appear
From public sources to a panel
Public web sourcesInformation about a person, company, place, or thing
Google identifies an entityIt connects information it understands as referring to the same entity
A panel may appearWhen Google has enough confidence to show one
Anatomy of a Knowledge Panel
Name and categoryEntity and profile information
PhotoImages published on the web
DescriptionTrusted descriptions about the entity
Key factsConsistent public information, including structured sources
Knowledge Panel guide map
Knowledge Panel guide
Website Building
Use the personal website guide to go from a content plan to a published site.
Personal website checklist
Build contentStart with short videos and useful ideas.
Build the siteOrganize your story and best content.
Add trust signalsMake identity, proof, and next steps clear.
Grow and improveReview what visitors need and update the site.
Industry Analysis
Use these diagrams to evaluate SEO services and decide which tool features you need.
Legitimate SEO and warning signs
Trustworthy work
Useful pages that answer real questions
Relevant, earned references
Clear methods and documented evidence
Track changes and business outcomes
Warning signs
Guaranteed rankings or exact dates
Purchased links, cloaking, or doorway pages
Unclear methods or hidden reporting
No evidence that work changed results
SEO tool decision matrix
FeatureCheck the evidenceCheck the fit
Keyword researchWhere do the terms and volumes come from?Do they match the audience you serve?
Backlink analysisCan you inspect real referring pages?Does it help review relevant mentions and links?
Site auditingCan you verify the crawl and findings?Can your team act on what it finds?
Rank trackingAre the keyword and location clear?Does the trend support a real decision?
Content analysisCan you inspect the pages and method?Does it help improve useful content?
AI content featuresCan you check output against sources?Does it improve your team’s actual work?
Vanity scoresIs the calculation and source disclosed?Can it change a business decision?
How these fit into the SEO Tree
The SEO Tree maps the brand (trunk), definitive articles (branches), supporting stories (leaves), and verification signals (roots). Browse the site directory or read the Definitive Article Guide.
AI Agent Operations
The frameworks that define how humans and AI agents divide work, build reusable skills, and run the Content Factory overnight.
- Human-Agent Operating Model — Four color-coded lanes (green→blue→yellow→red) separating mechanical tasks agents do alone from strategic decisions humans own.
- Build AI Agents — From skill file to deployed agent: anatomy, build process, and the RSI recursive self-improvement loop.
- Skills & Routines — A skill is HOW (instructions). A routine is WHEN (schedule). Separating the two makes both reusable.
- Overnight Content Worker — Queue content before bed; the agent processes Green+Blue lanes overnight; you review Yellow items with your morning coffee.
- New Agents Start Here — Onboarding checklist for new AI agents joining the Local Service Spotlight system
- Ai Agent Implementation — Master implementation guide for deploying AI agents across client work
- Ai Phrases — How to give agents structured context instead of conversational prompts
- Persistent Agents — Architecture for agents that maintain state across sessions
- Master Packs Automation Tier — Three tiers of automation from manual to fully autonomous
- How To Build Use Publish Ai Knowledge Base — Building the knowledge base that agents draw from
- Install Local Qwen — Running local AI models for development and testing
- Borrowed Management Methods — Management frameworks adapted for AI agent operations
- What I Mean By Rsi — Recursive Self-Improvement: how agents improve their own skills
- How We Turned 239 Tasks Into An Ai Runnable Skill — Converting task lists into executable agent skills
- Meta Article Prompt — The prompt template for writing definitive articles
- Skill Pack Pages That Linked To Nothing — Auditing and fixing broken links in the skill pack
- Consent Scanner Blank Dashboard Token Links — Diagnosing and fixing consent scanner token issues
Social Amplification Engine
The meta-framework — six sequential phases a client moves through, each gated by evidence before the next unlocks.
- Social Amplification Engine — Six-phase horizontal pipeline from GCT Screen intake through Plumbing, Goals, Content, Targeting, Amplification, to weekly MAA optimization.
- Topic Wheel — Visual planning tool connecting content themes to audience segments
- Special Project — Scoping and executing bounded projects within the SAE
- How We Stood Up A Special Project For Superseed — Case study: building a special project for Superseed
- Your Network Is The Berry — Why relationship networks drive amplification more than content alone
- If You Can Do It You Should — The principle of proactive execution in agent workflows
- Always Reply — Why every touchpoint deserves a response in the amplification engine
- How To Collect Organize Positive Mentions To Build — Harvesting and organizing proof of authority
- Ai Business Audit Local Websites — AI-powered audit framework for local business websites
Content & Speaking
How to inventory, score, and repurpose your best content assets — from podcast appearances to speaker kits.
- Podcast Appearance Inventory — Score every appearance on a 30-point scale, then repurpose the winners through the Content Factory.
- Speaker Kit — Hub-and-spoke layout: bio, headshot, topics, videos, testimonials, pricing, and tech rider — kept current by the 4 P’s.
- One Minute Video Guide — The simplest content format that scales across platforms
- YouTube Captions On By Default — Why captions should always be enabled for accessibility and SEO
- Podcast Inventory On YouTube — Cataloging podcast appearances published on YouTube
- Full Podcast Inventory — Complete podcast inventory methodology and why it is high-ROI
- Listen Notes Workflow — Using Listen Notes for podcast discovery and tracking
- Podchaser Workflow — Podchaser workflow for podcast authority building
- Speaker Kit Documentation — Creating and maintaining a speaker kit as a living document
- Blog Card Thumbnails: Why — Why generic thumbnails hurt click-through and trust
- Blog Card Thumbnail Standard — The standard for creating effective blog card thumbnails
SEO Architecture & AI Visibility
The structural frameworks that make your content discoverable by both search engines and AI models.
- Canonical Directory — One concept = one URL. The decision tree and lookup table that prevents duplicate pages and SEO cannibalization.
- AI Citation Tracking — Three-level pyramid (Mention → Citation → Recommendation) with a cost ladder showing monitoring tiers from free to $828/month.
- System Front Door — One registry, twelve entry points — no matter where someone enters, they find the same canonical system.
- One Canonical Honor — One URL per concept, many story leaves supporting it
- How We Earned One Canonical Honor — Case study of earning canonical status for a concept
- When Trust Ends the Link Ends — Trust lifecycle management for endorsement links
- Proof First Rebuild — Case study: rebuilding a site with evidence-first architecture
- Paid PR vs Earned Media — When paid press releases help vs when earned media matters more
- USA Today Press Release — What a $150 press release placement actually delivers
- Where the Retainer Goes — Agency economics: what each role and deliverable costs
Originally published .
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified. He has appeared on 353 podcasts with 619 credited episodes — see the full list of his podcast appearances.