We’ve had some VAs attempt to work on my personal brand. These are great VAs, well-meaning and trained, with some digital marketing experience. However, they’ve struggled with my personal brand. They don’t know the details in our personal brand manager document, the key people involved, the terminology, or the concepts. They don’t even follow me on Facebook. It’s not that …
Personal Branding: The Bridge to Increased Conversions
And many people are trying to build their companies and drive traffic, conversions, and sales. Having a clear vision and mission for your brand helps to align your values with the products or services you are offering. This connection creates a bridge between building brand awareness and increasing conversions through engagement. And you do that by creating a 3×3 grid …
Personal Branding In 8 Simple Steps- Dennis Yu & Logan Young
Logan Young is co-founder of Blitzmetrics. He was interviewed by CNN about Facebook in front of millions of people. Logan shared how he built his personal brand over a short span of time. He also shared simple steps which everyone can follow and build their personal brand. Steps towards personal branding: Step 1: Decide On What You Care For? It’s …
Personal Branding: How Does High Authority SEO Help You?
Show notes In this podcast, Dennis Yu talks about personal branding strategies and how high-authority SEO helps you in personal branding. He also shares how search engines evaluate the links to your website. He also shares how he is helping young adults to excel in the area of digital marketing. Timestamps 00:20 Introducing Dennis Yu 01:01 How do I rebuild …
XYZ Method and How It’s Powerful
Most small businesses or marketing agencies start out by saying “yes” to everything. This is not surprising because when you’re figuring out how to generate leads, the focus is often on getting money through the door as quickly as possible. And sure, in the short term, that might seem like the easiest way to gain traction. More customers mean more …
We Almost Hired a Murderer — The John Grillo Story
A few years ago, someone posted a rant about my company BlitzMetrics on Reddit. The post said I was running a scam, tricking job applicants into doing free work. It got traction. People were chiming in saying things like “yep, that’s a con for sure” and “you should always get paid for your work.” If you didn’t know anything about …
How to create, edit, share, and boost a WHY video
This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share Do you have a WHY behind what you do? People are more likely to buy from someone who has a story or mission that they identify with. We believe that the best way to share your …
Why your personal brand is more important than your company.
A long-time friend of Content Factory, Leonard Kim, constantly inspires us with his personal branding insights. I recently sat down with him to learn how he became a personal branding leader: What inspired you to work in your industry? I tried a few different projects in the meantime until one day it dawned on me: I had already figured out …
How to determine your goals and build your personal brand.
We talk a lot about the importance of personal branding- so much that we’ve made it into a guide. But we get this question a lot: What IS personal branding? In a nutshell, your personal brand is your journey to complete your goals, and has your WHY at the nucleus. That is your personal brand– the thing people will go “YOU are …
How to create your LinkedIn Professional Journey in just 3 clicks
LinkedIn bought SlideShare in 2012 for $119 million. So if you want your LinkedIn profile to shine, you need to invest 5 minutes right now to set up your Professional Journey. It’s a free tool made by LinkedIn and will take you less than 60 seconds to complete. And it generates 4 sections (recommendations, education, experience, skills). Each of these …
Your true competitors aren’t who you think they are.
In AdWords, you could find your competitor’s keywords and bid against them. In fact, one of my favorite tactics over the last decade (which still works) is using various tools to do this across multiple search engines. You might even straight copy their ads, if relevant and not misleading. You’d use Alexa, Compete, Quantcast, and whatnot for competitive monitoring. The …
Going 200 miles per hour… but in the wrong direction
Did you know that the Dodge Charger SRT Hellcat is capable of 204mph? And that it’s able to hit 60mph in 3.7 seconds? If you love electric cars, the Tesla P85D can do 60mph in 3.1 seconds, with an electronically limited top speed of 155mph. Impressive, right? But even with all this power and speed, what if you don’t know how to …

