Kirt Box is signing a sponsorship contract with Victory Archery tomorrow — with only 8,500 YouTube subscribers. He earned it by building genuine trust inside the archery community through YouTube, competitions, and real relationships. Not by chasing followers. Not by going viral on purpose. By showing up consistently in a community that brands want to reach. This is how he …
Own Your Name on Google
Your personal brand powers your company brand. Customers hire people, not logos. Here is how to own your name on Google and build the digital handshake that happens before a customer ever calls.
How We Build a Personal Brand Website
How BlitzMetrics builds personal-brand websites with platform-neutral deployment, a portable functional baseline, and clear separation from the company-site hosting add-on.
Ross Franklin Challenged Us to 10X His Personal Brand to Drive Pure Green’s Franchise Growth
Ross Franklin brought us in to grow sales for Pure Green and boost his personal brand. Then he raised the stakes with a challenge with specific SEO targets and real money on the line. Hit the numbers, get paid. Here’s how we’re doing it. The Challenge: Build Ross Franklin’s Brand to Drive Franchise Growth Ross Franklin, founder and CEO of …
How Dylan Haugen Gave His First Conference Talk—And Made It Count
Ever given a talk in front of a live audience—with no script, no slides, and no backup plan? That’s what Dylan Haugen did at the JVA Align Summit, where we spoke to a room full of volleyball club directors about using AI in their programs. Dylan is 17. He’s been building his brand since age 11, has over 100 million …
Becoming Googleable: How Dennis Yu and Sims Distillery Are Teaching Entrepreneurs to Own Their Digital Identity
That question became the focus of a tactical training Dennis Yu led for the Sims Distillery community on May 2, 2025. In a one-hour session with Henry Sims and his mastermind group, Dennis broke down how personal brands can trigger and claim a Google Knowledge Panel—even if they’re not famous. Dennis built the analytics systems at Yahoo before launching BlitzMetrics. …
The 3C Authority Framework: How to Build Influence in Any Industry
Establishing authority in any industry isn’t about luck—it’s about strategy, consistency, and execution. The 3C Authority Framework—Content, Collaboration, and Circulation—provides a proven roadmap for building influence, growing your audience, and positioning yourself as a leader. By creating purpose-driven content, leveraging strategic partnerships, and maximizing distribution across multiple channels, you can establish credibility and expand your reach. In this article, I’ll break down how I’ve used this framework to build brands, grow social media presence, and create lasting impact.
Mastering the Art of Personal Branding: Insights from Dennis Yu and Seth Jordan
Building a personal brand in today’s digital landscape is no small feat. It takes strategy, consistency, and a clear mission to stand out. Recently, I had the opportunity to sit down with Dennis Yu, a digital marketing expert who has helped shape countless personal brands. Our conversation touched on some of the most important principles behind building a brand that lasts—principles that have shaped my own journey as well.
The Secret Sauce to Building Your Personal Brand (Straight from Dennis Yu)
The Secret Sauce to Building Your Personal Brand with Dennis Yu.
Building a personal brand can feel like throwing spaghetti at the wall, but according to Dennis Yu, the key is strategy, consistency, and authority. During a recent conversation, Dennis shared powerful insights on creating a brand that not only stands out but also earns credibility—maybe even a Google Knowledge Panel.
The Killer Marketing Sequence to Lock Down Your Personal Branding on Social Media
At VendastaCon 2018, Devon Hennig, former VP of Demand Generation at Vendasta, laid out the exact personal branding framework that Dennis Yu has been teaching for years. If you’ve ever wondered why some people seem to own their niche on social media while others post constantly and get nothing back, this talk answers that question. Personal branding is no longer …
Why You Shouldn’t Work on Your Own Personal Brand
We’ve had some VAs attempt to work on my personal brand. These are great VAs, well-meaning and trained, with some digital marketing experience. However, they’ve struggled with my personal brand. They don’t know the details in our personal brand manager document, the key people involved, the terminology, or the concepts. They don’t even follow me on Facebook. It’s not that …
I Love to EEAT
Over 80% of the internet is spam and your website is guilty until proven innocent. Google decides who’s innocent using EEAT: experience, expertise, authority, and trust. As a search engine engineer at Yahoo! 25 years ago, my job was to protect the algorithm from spam sites or info that wasn’t relevant appearing on your results page. 25 years later Google …