Your Wikidata entry is one of the most important factors in triggering and maintaining your Google Knowledge Panel. Yet most people never check it — and when they do, they find errors that actively hurt their digital presence. We recently fixed two real Wikidata entries — for Trenton Sandler and Dennis Yu — and the process reveals exactly how to …
Stop Trying to Gate Your Content. Copycats Are Doing You a Favor.
Someone is reuploading my videos to their YouTube channel without asking. Should I be upset? Honestly? I’m flattered. We live in an era where information is essentially free. Anything I teach — the 9 Triangles framework, content factories, lead gen systems — can be found, copied, clipped, reuploaded, and remixed by anyone with a WiFi connection. Fighting that is like …
Kirt Box Signed With Victory Archery by Building Real Relationships
Kirt Box is signing a sponsorship contract with Victory Archery tomorrow — with only 8,500 YouTube subscribers. He earned it by building genuine trust inside the archery community through YouTube, competitions, and real relationships. Not by chasing followers. Not by going viral on purpose. By showing up consistently in a community that brands want to reach. This is how he …
Own Your Name on Google
Your personal brand powers your company brand. Customers hire people, not logos. Here is how to own your name on Google and build the digital handshake that happens before a customer ever calls.
How We Build a Personal Brand Website
Your personal brand website is more important than your LinkedIn profile or your resume. When someone Googles your name before they hire you, invest in you, or partner with you, what shows up matters. And if you don’t have a website that you control, you’re leaving that entirely to chance. We’ve built a system that lets anyone get a personal …
Ross Franklin Challenged Us to 10X His Personal Brand to Drive Pure Green’s Franchise Growth
Ross Franklin brought us in to grow sales for Pure Green and boost his personal brand. Then he raised the stakes with a challenge with specific SEO targets and real money on the line. Hit the numbers, get paid. Here’s how we’re doing it. The Challenge: Build Ross Franklin’s Brand to Drive Franchise Growth Ross Franklin, founder and CEO of …
How Dylan Haugen Gave His First Conference Talk—And Made It Count
Ever given a talk in front of a live audience—with no script, no slides, and no backup plan? That’s what Dylan Haugen did at the JVA Align Summit, where we spoke to a room full of volleyball club directors about using AI in their programs. Dylan is 17. He’s been building his brand since age 11, has over 100 million …
Becoming Googleable: How Dennis Yu and Sims Distillery Are Teaching Entrepreneurs to Own Their Digital Identity
That question became the focus of a tactical training Dennis Yu led for the Sims Distillery community on May 2, 2025. In a one-hour session with Henry Sims and his mastermind group, Dennis broke down how personal brands can trigger and claim a Google Knowledge Panel—even if they’re not famous. Dennis built the analytics systems at Yahoo before launching BlitzMetrics. …
The 3C Authority Framework: How to Build Influence in Any Industry
Establishing authority in any industry isn’t about luck—it’s about strategy, consistency, and execution. The 3C Authority Framework—Content, Collaboration, and Circulation—provides a proven roadmap for building influence, growing your audience, and positioning yourself as a leader. By creating purpose-driven content, leveraging strategic partnerships, and maximizing distribution across multiple channels, you can establish credibility and expand your reach. In this article, I’ll break down how I’ve used this framework to build brands, grow social media presence, and create lasting impact.
Mastering the Art of Personal Branding: Insights from Dennis Yu and Seth Jordan
Building a personal brand in today’s digital landscape is no small feat. It takes strategy, consistency, and a clear mission to stand out. Recently, I had the opportunity to sit down with Dennis Yu, a digital marketing expert who has helped shape countless personal brands. Our conversation touched on some of the most important principles behind building a brand that lasts—principles that have shaped my own journey as well.
The Secret Sauce to Building Your Personal Brand (Straight from Dennis Yu)
The Secret Sauce to Building Your Personal Brand with Dennis Yu.
Building a personal brand can feel like throwing spaghetti at the wall, but according to Dennis Yu, the key is strategy, consistency, and authority. During a recent conversation, Dennis shared powerful insights on creating a brand that not only stands out but also earns credibility—maybe even a Google Knowledge Panel.
The Killer Marketing Sequence to Lock Down Your Personal Branding on Social Media
At VendastaCon 2018, Devon Hennig, former VP of Demand Generation at Vendasta, laid out the exact personal branding framework that Dennis Yu has been teaching for years. If you’ve ever wondered why some people seem to own their niche on social media while others post constantly and get nothing back, this talk answers that question. Personal branding is no longer …