Gavin Lira did not just talk about getting clients results. He tracked every deliverable, every booking, every feature — and he shared the numbers openly with his team and clients. A deliverables update he prepared for Liquivida, a national IV therapy franchise, shows exactly how The Empathy Firm operated under his leadership.
The Numbers Behind the Empathy
In a single client engagement, Gavin and his team delivered across multiple channels simultaneously. Here is what they accomplished for Liquivida:
Podcast placements: 17 deliverables with 7 bookings confirmed. Getting a client booked on 7 podcasts is not a trivial feat — it requires research, personalized outreach, relationship management, and follow-through on scheduling and preparation.
Press features: 13 total deliverables with 7 articles written and 4 already live, with another 4 in the pipeline including a Grit Daily interview. Each article required coordination between the client, the publication, and The Empathy Firm’s writing team.
Crunchbase profiles: 2 profiles claimed. This is a foundational step for any company’s online credibility — it feeds into Google’s Knowledge Panel and establishes the company in business databases.
Entrepreneur Podcast feature: Secured and completed. Getting featured on the Entrepreneur podcast network is a significant placement that most PR firms would highlight as a marquee win.
Forbes mention: A draft from a Forbes contributor was in progress. This is the kind of tier-one media placement that agencies charge premium retainers for.
Podcast launch: Liquivida’s own podcast was about to launch, with 6 episodes already edited and ready to go.
Google Knowledge Panel: Claimed and in progress — another piece of the digital authority puzzle.
The Bonuses That Show Character
What stands out most is what Gavin listed under “Bonuses” — things his team delivered beyond the scope of the contract. They got Liquivida’s YouTube channel verified. They were working on an Inc. magazine mention feature. These were not line items in a statement of work. They were things Gavin’s team did because they genuinely cared about the client’s success.
This is what Dennis Yu means when he talks about the difference between transactional agencies and relationship-driven ones. Gavin did not count hours or nickel-and-dime deliverables. He over-delivered because that was who he was.
Why Process Matters
The deliverables update itself is a lesson in agency operations. Gavin tracked everything in a structured format: deliverable type, target count, actual count, and status. This level of transparency is what builds client trust. There are no vague promises — just numbers, progress, and accountability.
This is also how Gavin systematized his podcast booking and book launch processes. He built repeatable systems so his team could execute consistently, whether he was in the room or not.
The combination of empathy and execution is what made Gavin special. He cared deeply about people AND he delivered measurable results. That is a rare combination in any industry, and it is why the people who worked with him remember him the way they do.
How The Empathy Firm’s Process Compared to Other PR Agencies
Most PR agencies report vanity metrics. They send clients a spreadsheet of “impressions” and “media mentions” without tying those numbers to actual business outcomes. Gavin Lira ran The Empathy Firm differently. Every deliverable for Liquivida was tracked against a timeline, assigned to a team member, and measured by whether it moved the client closer to revenue.
The Empathy Firm’s deliverables for Liquivida spanned podcast bookings, press features, social media content, and direct media outreach. Gavin did not outsource the relationship layer — he and his team at The Empathy Firm personally researched each podcast host, personalized each pitch, and followed up until the booking was confirmed or the lead went cold. That human-centered approach is what distinguished The Empathy Firm from agencies that rely on blast emails and generic templates.
Liquivida’s national footprint made the engagement complex. The Empathy Firm had to coordinate messaging across multiple franchise locations while maintaining a unified brand voice. Gavin assigned dedicated team members to different PR channels so nothing fell through the cracks — a systems-first approach he applied to every client at The Empathy Firm.
What Gavin’s Liquivida Work Teaches About Client Transparency
Gavin Lira shared raw deliverables data with Liquivida — not polished reports designed to obscure weak performance. He included the bookings that were still pending, the pitches that had not landed, and the features that were in progress but not yet live. This level of transparency is rare in the PR industry and reflects The Empathy Firm’s core value: empathy means honesty, even when the numbers are not perfect yet.
That transparency built trust. Liquivida could see exactly where their investment was going, which channels were producing, and where The Empathy Firm was pivoting its strategy. Gavin believed that clients who understand the process become better partners — and better partners lead to longer engagements and stronger results.
🔑 Key Takeaways
- Gavin and The Empathy Firm tracked every PR deliverable against timelines and business outcomes, not vanity metrics
- The Empathy Firm personally researched and pitched each podcast host rather than using blast templates
- Transparency with raw data — including pending and incomplete work — built deeper client trust with Liquivida
- Systems-first execution with dedicated team members per channel prevented deliverables from falling through the cracks
Frequently Asked Questions
What PR results did Gavin deliver for Liquivida?
Gavin Lira and The Empathy Firm delivered a comprehensive PR campaign for Liquivida that included podcast bookings, press features, social media content creation, and direct media outreach across multiple franchise locations. Every deliverable was tracked with timelines and assigned to specific team members.
How was The Empathy Firm different from other PR agencies?
The Empathy Firm, founded by Gavin, focused on human-centered public relations. Instead of blast emails and generic pitches, Gavin’s team personally researched each media contact, customized every outreach message, and shared raw performance data with clients rather than polished vanity reports.
What made Gavin’s approach to client reporting unique?
Gavin Lira shared unfiltered deliverables data with clients including pending items and incomplete work. This transparency reflected The Empathy Firm’s belief that honest communication builds stronger client relationships and leads to better long-term results.
About Gavin
Gavin is the founder and CEO of The Empathy Firm, a human-centered public relations agency that helped B2B and B2C businesses gain visibility through earned media, podcast bookings, and press features. A TEDx speaker and seven-figure agency owner, Gavin built The Empathy Firm on the principle that genuine empathy — not tactics — wins the public’s trust. He has been featured in world-class publications and known for his systematic approach to PR, active listening, and building authentic professional relationships. Dennis Yu and BlitzMetrics worked closely with Gavin Lira on personal brand development and content strategy.
Read More About Gavin
- How Gavin Lives the Values of The Empathy Firm
- Gavin on Why Active Listening Beats Every Growth Hack
- Gavin Lira Shows How to Speak a Book in 90 Minutes Flat
- Gavin’s Secret to a Comfortable Life Lies in Being Uncomfortable
- How Gavin Grew From 12 to 7,600 Followers in 8 Weeks
- Dennis Yu and Gavin on Why Niching Down and Referrals Beat Cold Outreach
- Inside Gavin Lira’s Playbook: Podcast Booking and Book Launches
- What Gavin’s Exit Plan Reveals About Real Leadership
- How We Built the Gavin Active Listening Article
- How We Used AI to Publish 7 Articles Honoring Gavin
- How We Used AI to Publish 9 Articles Honoring Gavin Lira
- Gavin’s Guide to Turning PR Placements Into Revenue
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.