This page is a worked example (a leaf). The canonical for how we audit is How we audit. This week a cold email landed in my inbox with a subject line about “a few thoughts on BlitzMetrics’ digital presence.” Attached was a seven-page PDF titled a “Digital Growth Audit Report,” generated by a firm calling itself Pulse Grow AI. The …
How the Magic Berry Challenge Increases Your Sales
I’ve run the Magic Berry Challenge at conferences hundreds of times, and it gets the same reaction every time. Last week in Detroit I ran it on Cam Hazzard, and the video is worth watching just for his face. Here’s how it works. I hand someone a fresh cut lemon and ask them to taste it. They wince. Of course …
Google’s Biggest Change in 25 Years Released Just Last Week
Last week, Google made the biggest change to search in twenty-five years. They released it at their Google I/O keynote in Mountain View, and while it’s exciting for business owners and people using AI agents, it’s going to disrupt over 95% of marketers, especially SEO consultants. The end of ten blue links For as long as we can remember, search …
Why I Switched from ChatGPT to Claude
Dennis Yu explains why Claude became part of his daily AI workflow, where it fits beside ChatGPT, and what he learned from running agents live.
How to Turn Positive Mentions Into Images With Cursor
You already have positive mentions. People have said good things about you on podcasts, on stage, in recommendations, in posts. This is how to turn each one into an image you can place on a page, step by step. Cursor does the work. It finds the mention, pulls the quote with its source, finds a photo of you with the …
How We Restructured dennisyu.com to Practice What We Preach
Build log: restructured dennisyu.com from publisher front-end into figurehead commerce in one Cowork session. New /personalbrand/ page positioned as a system not a website, three-paths audience section between the hero and Services, broadened hero mission. Plus one Elementor REST workaround documented and how it lit everything up with a single Publish click in Chrome.
How to Scale SEO with AI for Your Agency
How do you do SEO at scale using AI for an agency? It’s easy to do it for one client. But when you have thirty or forty clients, a lot of people, and a lot of tools, it becomes complicated, especially when you’re bringing in AI to do the work, maintain quality, and report results back to clients. I’m Dennis …
How a Claude Agent Built Three Keap Quiz Pass/Fail Automation Campaigns
A Claude agent built three Keap quiz pass/fail automation campaigns for Content Factory Academy courses in one session. Here is the full process, cost, and compliance scorecard.
How We Migrated Content Factory Academy Courses to Free Access
How BlitzMetrics migrated 89 Content Factory Academy courses to free access in LearnDash and Keap, triggered 567 new enrollments, and built toward a program-outcome business model.
How a Claude Agent Set Up Keap Quiz Tags for LearnDash Certification
How a Claude agent created six Keap quiz pass/fail tags for LearnDash course certification across three Content Factory Academy courses, with a scalable naming convention.
What the ONE Thing You Want AI to 100x Multiply for You?
Here’s something most people in digital marketing don’t realize yet: one person using AI agents can now outperform an entire team of virtual assistants. Not by a small margin. By 100x. That’s not hype. That’s what I’ve seen firsthand, and it’s what leaders like Sam Altman, Dario Amadei, Demis Hassabis, and Elon Musk are all saying too. AI agents are …
How AI Is Collapsing Marketing for Contractors
AI is going to revolutionize and upend digital marketing for contractors in the next 12 months. I’m going to show you what’s going to happen, why it’s going to happen, and what you need to do to be prepared. I’m Dennis Yu, and every week I walk through marketing principles as the Marketing Mechanic so you can understand what’s coming …