Google Search Console (GSC) lets us see how your website is performing in Google search — which keywords you’re ranking for, which pages get the most clicks, and any technical issues that might be holding you back. Granting us access allows our team to monitor and improve your search visibility without needing your login credentials. Estimated Time to Complete: 2 …
How to Systemize Your Business in 3 Simple Steps
I was at the IAB Trend Digital conference when Andy Jorgensen put me on the spot and asked for my top three tips for systemizing a business. Here is what I told him. Write down your processes If you are doing something over and over again, it needs to be documented. Most business owners keep their processes locked in their …
How We Built GeorgeLeith.com Using AI
George Leith spent more than 30 years building businesses in digital marketing, SaaS, and media. He helped grow Vendasta from a startup into a global platform, hosted the award-winning Conquer Local Podcast for over 265 episodes, and now leads international partnerships at AdCellerant. Despite all of that, he had no personal website connecting his name to his work. We built …
Every Digital Audit Dennis Yu Has Done (Master List)
Dennis Yu has conducted hundreds of digital audits over the past decade, ranging from 15-minute quick audits on live Zoom calls to deep-dive SEO breakdowns recorded for YouTube. These audits span local service businesses, e-commerce brands, law firms, SaaS companies, real estate agents, and more. This page serves as the definitive master list of every audit Dennis has done, organized …
How an AI Agent Audited and Fixed Internal Linking Across BlitzMetrics.com
An AI agent read the definitive article on internal linking, audited 1,312 published posts on BlitzMetrics.com, identified orphan pages with zero or near-zero internal links, and implemented targeted internal links across 12 articles in two systematic batches. This meta-article documents the full process, following the meta-article prompt template. The Task Summary The assignment was to audit BlitzMetrics.com for internal linking …
How to Do Internal Linking on a Website
Internal linking is the practice of connecting pages on your website to each other using hyperlinks. It is one of the highest-ROI activities in SEO because it costs nothing, requires no external relationships, and directly controls how search engines understand your site’s structure. When done properly, internal linking distributes link equity from your strongest pages to the pages that need …
How to Use Lateral Targeting on YouTube Ads to Reach B2B Roofing Professionals with Dollar-a-Day
Most B2B advertisers on YouTube make the same mistake: they target keywords like “roofing services” or “roof repair near me” and end up showing their ads to homeowners — not the roofing contractors they actually want to reach. If you sell software, supplies, coaching, or services to roofers, you need lateral targeting, not direct consumer targeting. This article walks through …
How We Built Marko Sipila’s Personal Brand From 70+ Content Assets
undefined Map the Topic Wheel Before Writing a Single Word Before we wrote anything, we mapped Marko‘s Topic Wheel. Center (WHAT): Home service business growth — helping contractors scale through marketing, technology, and operational systems. Middle ring (HOW): HVAC marketing and HVAC Quote, concrete coating scaling through CoatingLaunch, fencing contractor growth through FencingLaunch, Local Service Ads strategy, Facebook ads for …
Marko Sipila on Local Service Ads for Contractors
Marko Sipila has spent years in the trenches of home service marketing — from running his first agency in high school, to scaling a concrete coating company from $50,000 in debt to $320,000 in monthly recurring revenue, to building HVAC Quote into a platform serving over 300 contractors. When he talks about Local Service Ads, he’s speaking from direct campaign …
Dollar a Day for Contractors: What Marko Sipila Learned Running Ads in the Trades
Dennis Yu developed the Dollar a Day strategy as a way for small businesses to build brand awareness without a massive ad budget. Marko Sipila took that framework and battle-tested it across three home service verticals — concrete coatings, HVAC, and fencing. The 77-minute webinar they recorded together breaks down exactly how contractors can apply this approach without wasting money …
How Marko Sipila Grew HVAC Quote to 300 Customers Using Conference Videos
Most SaaS founders make the same mistake with video content. They film polished product demos. They create scripted walkthroughs of their dashboard. They talk about features and pricing tiers. And nobody watches. Marko Sipila took the opposite approach with HVAC Quote — and grew from zero to 300 paying customers in roughly a year. Make Videos About Other People, Not …
Gavin Lira on Why Active Listening Beats Every Growth Hack
Gavin Lira cold-called a marketing agency owner named Spencer X Smith when he was still a senior in high school. He did not ask to pick Spencer’s brain. He left a voicemail offering a specific Instagram growth strategy that he could tell Spencer was not using. Spencer called back ten minutes later. That single phone call launched the network that …