With any piece of content, you need to have a Content Library organized around your Topic Wheel. Most people create blogs or produce other content randomly with no connection to other messages. But if you want to be a true marketer and grow sales, everything that you do needs to be a concept that then ties into your overall framework. …

11 Pro Tips for Personal Brand Building

Are you just starting out your business or already in the business and are getting caught between how you can grow your personal brand? When you’re a founder and you don’t have a name, you don’t have a reputation, you don’t have a lot of money. It’s hard to get known. You have a chicken and egg.  In this session, …

Running Video Ads? Here’s One Thing You Might Be Doing Wrong

As Digital Marketing Manager at Particle, a direct-to-consumer men’s personal care brand, I spend a great deal of time and effort trying to figure out what creative assets work best in our digital ads. I test new static images and videos practically every day to improve click-through rates (CTRs) and increase sales at the lowest possible cost per acquisition (CPA).  …

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How to Make Meaningful Connections (5 ways)

Some business owners are so focused on learning the technical skills required to run their businesses that they forget the most powerful tool they have, which is knowing how to make meaningful connections. You might be stuck right now in a mindset that says, “Oh, Dennis has a lot of connections, and thus he can do these different things.”  However, …

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6 Things To Look For In A RevShare Partnership

These are 6 things we look for in assessing whether a revshare partnership will be successful. Having a RevShare partnership is an excellent arbitrage opportunity for you and them to make a lot of money. You should take 5-10% of incremental sales above the average of the most recent 6-months as a baseline, while your RevShare partner covers ad costs. …

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Business PR and Digital PR: 9 Ways New PR Strategies Help Hype Brands

Brand story, differentiation, and positioning are all important parts of building a business, but there is one thing that binds all of these together: effective communication. If you don’t communicate and message your brand to the outside world, all the work you do in the shadows won’t get noticed.  That’s where a good business PR strategy comes into play and, …

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Positioning in Marketing: Get Your Brand in the Brain

Between 1970, and up until the 1990s, Mcdonald’s used various forms of their slogan “you deserve a break today” to position their brand message deep in their target audience’s psyche. This slogan, in the form of a jingle, positioned Mcdonald’s against one of its biggest competitors … not Burger King, but home cooking. The idea was to compel people to …

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Brand Differentiation Strategy: (How to Brand Better)

If you look at a map of the world and randomly put your finger on a place, often you can generate an image in your mind of the differences of that area compared to others. A similar thing happens with brands. Brands that develop a good brand differentiation strategy tend to stick out in our minds. We start to associate …

Does your brand actually matter anymore?

In a world of free flowing information, is your brand still relevant? Ashish Braganza,  director of global business intelligence at Lenovo, thinks that developing a brand is key. With  a minor presence in North America, they have seen the struggles of pushing into the market, but their development in has paid off. By having a longer lead time before any …