How to Fortify Your Personal Brand: Battling the Rise of AI-Generated Spam

ALERT: Massive explosions of garbage are hitting the internet worldwide. Sources say it’s coming from AI tools, but spammers are claiming it’s from the marketers ruining their own campaigns. To protect yourself from these attacks, fortify your personal brand with high-quality, legitimate media mentions. I was on Al Jazeera (a major media source) talking about how social media creates weapons …

Leverage the One Moment of Authority to Build Your Business

Do you know how to use the one moment of authority to be able to build your business? A lot of people don’t understand that you need one moment, one event, one speaking opportunity, or one podcast episode. It’s like how Russell Brunson wisely puts it, “You’re just one funnel away.” I will show you what to do when you …

Transforming ‘Mentions’ into Compelling Success Stories: A Powerful Approach for Marketing Agencies

Introduction Gathering mentions can make all the difference in establishing credibility and trust with potential clients. Rather than resorting to forced and scripted interviews, a more authentic and effective method involves treating clients as experts and sharing their success stories. Real-life business results achieved through the agency’s services and in-depth interviews that provide valuable insights and practical advice can resonate …

A Conversation Between Frankie Fihn and Dennis About the Content Factory

Dennis got on a call with Frankie Fihn, owner of Beyond Agency Profits, where he explained his whole process and how agencies like Frankie’s can benefit from it. Here is the condensed version of that conversation. The Content Factory Explained Dennis explains that the Content Factory is organized into four phases. He says that the first one, producing content, is …

The Definitive Guide to Creating Content: Build Authority and Influence

Introduction Create content jointly with influential individuals. By co-creating content, you will build your authority and influence. Many people focus on creating content on their own websites or social media platforms to establish their personal brand or promote their products and services, which may come across as self-centered and boastful, especially when they talk about their own achievements, expertise, and …

Building Relationships and Amplifying Reputation with AI Tools

I’d like to discuss my perspective on AI tools, which I think is a timeless topic that can be beneficial to anyone. These tools encompass chatbots, ChatGPT, video, and automation tools that incorporate AI. The Key to Thriving with AI Tools The key to thriving with these AI tools is to create something that AI cannot do, and that starts …

Personal Branding: The Bridge to Increased Conversions

Many people, such as motivational speakers, authors, coaches, entrepreneurs, and figureheads, are talking about personal branding. And many people are trying to build their companies and drive traffic, conversions, and sales. Having a clear vision and mission for your brand helps to align your values with the products or services you are offering. This connection creates a bridge between building …

Building a Personal Brand Through Media and Content

Are you the owner of a successful business seeking to expand your brand and boost your visibility? In this episode, I sit down with the world’s leading customer service speaker and New York Times and Wall Street Journal best-selling author, Shep Hyken, who has 39 years of experience, operates a virtual training center, and has recently written an article about …

Simple Facebook Video Strategy for Businesses

Understand the power of one-minute videos for your business. Using video on Facebook can be a successful strategy, but you have to do it right. The one-minute video is a way to get straight to the point to talk about one thing. Think about the power of having an elevator pitch– you have to get right to the point.  Many …

How to Build Your Credibility

I was called retarded when I was six years old and was placed with the other “special” kids— some sweetest kids. Ms. Gore, my teacher, would grab my pudgy cheeks and exclaim, “You’re so cute!” I didn’t speak English, so adults would yell LOUDER at me as if a higher volume would help me understand the words better. I felt …

Is Working Nonstop a Badge of Honour?

Tommy and I stayed up until 1:30 am playing Golden Tee on the day of the biggest deal of his life. With zero guilt. Even though we “should be” busy working every minute of every day. Tommy took the time to have a long steak dinner with me, horse around at a friend’s house (see the silly video below), and …