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Let’s face it: not everyone wants to be an influencer. And for a lot of entrepreneurs, coaches, and service providers, the thought of constantly posting about yourself online feels cringey, time-consuming, or just flat-out unnatural.
But here’s the truth—posting content doesn’t have to be about vanity. It’s about visibility. And more importantly, it’s about building trust at scale.
Jack Wendt, founder of High Rise Influence, is a perfect example of someone who built a powerful personal brand without constantly being online. Jack’s style is behind-the-scenes, relationship-driven, and system-focused. He doesn’t post daily, and he’s not trying to go viral. Instead, he builds frameworks, executes consistently, and lets his network—and results—do the talking.
Then there’s my style. I leaned fully into social media, building a strong presence through Instagram, content creation, and consistent posting. My thought process was: if I build a high-authority presence online, people will take me seriously. And to a large extent, that worked. It helped me grow my brand and connect with opportunities I wouldn’t have found otherwise.
Somewhere between these two approaches is Dennis Yu, someone who’s mastered the art of creating helpful content that builds authority without making it all about himself. He posts frequently, but every post has a clear purpose—it teaches, documents, and builds trust. It’s never about ego. Dennis shows us that you can still post often and authentically without making yourself the hero of the story.
If you’re someone who hates posting, the good news is that you don’t have to become a content machine overnight. Start by shifting your mindset. You’re not posting to get likes—you’re posting to help someone, to solve a problem, and to make your expertise visible to the people who need it most.
And if it still feels uncomfortable, lean into your strengths. Use frameworks like Jack. Document your wins like Dennis. Or build a presence like I did, slowly and strategically, one post at a time.
The important thing is to start. Because even if you hate posting, your future clients need to hear from you. And the more visible you are, the more people you can help.
So don’t overthink it. Just start small, stay consistent, and remember—this isn’t about showing off. It’s about showing up.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.