This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share We’re so excited to come to Israel for the first time this month! Come learn Facebook marketing with us at the DMIEXPO conference in Tel Aviv on November 24th-25th! We’ll be sharing with you all the …
5 Levels of Content Strategy Video
This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share As a designer, I like to dive into the content that I am designing for. I love learning and I am curious pretty much about any subject. While marketing isn’t my top subject, I believe in …
Video IS Your Funnel
Today, I want to reframe how you think about your marketing. I think this will be the key to the future of all of us. There are a couple of key messages: video is your funnel; it’s not that your funnel is made up of videos. The algorithm can push content based on how they interact, what they say, and …
Why VAs and Checklists are KEY to Scaling Small Businesses
The biggest opportunity in digital is local– local businesses are easy to service and easy to get. These dollars come from retail stores, hair salons, attorneys, etc. We believe that, in a few years, digital marketing will be replaced with LOCAL MARKETING. But this shift is not here yet. Why do businesses need digital marketing? The demand side is ignorant. …
How To Use Facebook Audience Insights To Understand Targeting
If data is the future, Facebook is sitting on a whole mountain of it. Smart business owners can actually mine for insights all they want, for free. The only cost is your time and brain power. There is a tool called Audience Insights, and not many people know HOW to use it. My goal for this article is to share …
How to create, edit, share, and boost a WHY video
This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share Do you have a WHY behind what you do? People are more likely to buy from someone who has a story or mission that they identify with. We believe that the best way to share your …
What do you do when a client won’t respond to email and won’t use your project management system?
This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share Some of them prefer to use Facebook messenger and text, which leads to side conversations. And that’s fine if the agency is just you. But when you have a team involved that has to coordinate, this …
Video Trends and Insights for 2019
What are the biggest trends in video for 2019? Vertical video— in 15 second and 60 second formats, designed for sound off in Facebook and Instagram stories. Video for DTC (direct-to-consumer) companies that sell via highly produced entertaining and funny stories– like the Harmon Brothers and Chamber Media produce. Video replacing email for real estate agents, mortgage brokers, and other …
Age Doesn’t Matter: Why Age Restrictions on Your Facebook Page Won’t Hurt Your SEO
This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share In an effort to keep young people safe, Facebook now requires you to add an age restriction to your page if you are displaying content related to subscription services, student loan services, or dating apps. In …
Why Most Small Businesses Fail on Facebook
Most small business owners are terrified to press the red button. Not because it’s going to initiate some catastrophic event or set off the emergency alarm, but because they are paralyzed by the camera. Small business owners that can’t make videos are like sprinters trying to win a race with shackles around their ankles Facebook is a film to play …
Why You Are Calculating Your Conversion Incorrectly
Conversion is often thought about too simply. We go from an impression, to a click, and then a conversion. But what if that click doesn’t lead to a conversion? People are not inclined to buy after one interaction with your ad. Finding out what is going on in between the impression and conversion is not easy. Your audience could click …
OUCH: Be Careful When You Edit Audiences or This Will Happen!
by Elliot Drake I made a mistake…The good news is that you can benefit from my mistake by not doing what I did.We have hundreds of saved audiences that we use for boosting posts at Content Factory. This saves us a ton of time when we run promotions since we can select our audiences from a list, but you must …