Did you know? I can understand banning get rich quick schemes and loan sharks, but the local credit union? Notice that Twitter is banning the small business financial institutions, so the major banks can still advertise. Well, at least they can organically post pictures of their print ads: Meredith Olmstead from Social Stairway manages social for credit unions, …
How Will Facebook Graph Search Change Sponsored Results?
With Facebook’s announcement of Graph Search, marketers anxiously awaited to see how they could take advantage of the new real estate. Look at all that space! Last fall, “Sponsored Results” started appearing in the search bar. Even though there isn’t much traffic, these ad units are surprisingly powerful. We’ve seen CTR in the 5-10% range, and CPCs of $0.05 – …
LinkedIn Newsfeed Ads vs Facebook Newsfeed Ads
On August 7th, LinkedIn released Sponsored Updates, allowing us to hit the newsfeed. THE MAIN POINT You’ll end up paying $6-10 a click, even if you have a killer CTR, since the average CPMs are north of $200. But if you have a high-end B2B target, it could be worth it. Facebook still has more volume by job title and …
The cheapest and most ridiculous way to get people’s attention
I like to input text into sign generators. Then post these on Facebook to get the attention of friends and clients. Put your message on a church sign, “For Dummies” book cover, stadium megatron, supermarket register, pawn shop, post-it note, or even construction signal. Be memorable. Be humorous. Especially if you’re too cheap to buy a real card or …
Two ads, one pageview
The benefit of having multiple campaigns is that you can take more than one of the 7 RHS (Right-Hand Side) ads. In Google, you can serve your ad in only one of the 10 spots. One ad per domain. But apparently Facebook doesn’t enforce this rule. In outdoor advertising (such as on subway trains), a company will buy all the …
Don’t ask Chuck Norris to fill out a web form, since he’ll never submit
And likewise, here’s a doozy from the folks at Marketing Profs today. 17 required fields! Why have a razor with three blades when you can have five, PLUS an aloe strip? The key to social lead gen in B2B is many lightweight touches over time– to nurture folks, instead of trying to go from first date to …
Why you shouldn’t buy our software
First off, it’s just awful. But the other reason is that you might not have enough data to have anything meaningful to look at. We’re known for doing beautiful real-time visualizations (that’s a live link to 1% of everything happening on twitter. But for most companies, if we monitor your mentions real-time, you’ll be waiting a long time between tweets. …
Sponsoring, boosting, and promoting Facebook posts
So I promoted this post to see the impact. I got twice as many views. Of course, as a user (not a page’s promoted post or the boost post), I don’t know how many impressions I got. But anecdotally, I got 20-30% more interactions than I’d get through organic alone. Thus, the paid boost likely reached folks who were slightly less likely to …
Creative Ways We Use Custom Audiences at Content Factory
Custom audiences are one of the many Facebook marketing tools we use to do thoughtful analysis that makes a real impact. The purpose of a custom audience is to target your entire list or specific segments of your list exclusively but the application of custom audiences goes far beyond that. To create a custom audience, prepare your list (or segment) …
When newsfeed posts go wrong
Chevron runs this post in the newsfeed– boasting of their 2.7 million barrels production per day, accompanied by picture of barrels as far as the eye can see. “Pretty awesome when you think about it,” they say. I counted the first 20 comments and every single one was negative. Jon Loomer, Facebook advertising expert, has written …
Facebook raised our limit to $75k a day!
For one of our accounts. But it doesn’t mean that we’re going to spend that much more now. Sure would be a lot of airline miles or points on your favorite credit card, right? What card would you put it on and what you would like to earn?
4 Conversion Conference Chicago Facebook Marketing Tips Worth Their Weight in Gold
One area I wasn’t expecting to gain much knowledge in from attending Conversion Conference Chicago is Facebook marketing. I’m not talking about more fans or people liking your cat pictures; I’m talking about measurable ROI. These tips will supercharge your Facebook marketing: 1.) Utilize lookalike audiences to find new prospects Match your existing customer base (email list) to Facebook and …