LinkedIn recently released Sponsored Updates, allowing us to hit the newsfeed. We love Facebook, but also test our business strategy across multiple channels. The current stigma tied to LinkedIn ads is that they can work, but only for B2B. Our latest experiment was a sponsored post for a Social Media Club Dallas event. The goal of the ad was to drive …
7 Hidden Reasons Why Companies Fail at Facebook Advertising
We’ve seen so many companies who are competent at traditional PPC get destroyed when trying to do Facebook advertising. Let’s cover the most common mistakes and how to solve them: Keywords are not interests: You have keywords on Google versus interests on Facebook. In the former, someone is actively searching for something and is expressing immediate intent. In the latter, …
10 Tips to Online Marketing Success
Confused about how to gain truly loyal customers through online marketing? You don’t want to feel like you’re underwater and alone. Many of us have already been there and we want proven results. So to help you stay afloat and increase your online presence and competitiveness. Here are 10 Tips To Online Marketing for you to implement today. 1. Personal …
You ready for Instagram Ads?
Self service ads for Instagram are available on Monday, August 17th. If you’ve got engagement campaigns on Facebook, you should replicate a few of them over to Instagram inside your Business Manager. I predict this will lead to some “pollution” of the Instagram environment, since direct response has never been the haven of Instagram, which is for sharing beautiful photos. …
Facebook apps still drive results if you run ads to boost them
Meet Amanda Brazel, a social media consultant who is promoting her new Instagram training course. She’s promoting the course on her Facebook page via a couple tabs, amplified with ads. These drove 14 sign-ups to the free group. Depending on what products/services you offer, calculate what a lead or new customer is worth to you. 2,477 fans is decent for …
Get 100 dollars Twitter ad credit from answering 5 questions.
Facebook has always been our choice for advertising with it’s robust platform. However, Twitter has recently started ramping up their efforts to attract advertisers. Where as Facebook reduced the amount of ad types by combining them together, Twitter announced last month that they’re working on 15 different ad types. If you’ve been curious about advertising on Twitter but didn’t have …
How Dalworth Restoration is growing their Facebook presence and engagement.
Dalworth Restoration is a damage restoration company around the Dallas-Fort Worth area. In the past, They were pulling $70 in spend with a CPF (cost per fan) of between $3 and $23 across 3 campaigns. 3 promoted posts didn’t do much. We followed a 3 campaign strategy of audience, engagement, and conversion, neatly tending and applying “miracle-gro” to our audience garden. …
Ever get a 83.3% CTR on Facebook ads?
Here is a page post engagement ad targeting an email custom audience for the recent L2E Conference. Within minutes, it reached 5 people and generated 5 clicks. So being relevant and timely is critical on Facebook. The frequency is 1.2, meaning that we had 6 impressions total. So someone in this audience saw the page post twice– perhaps clicking on …
Ever try Yahoo! Stream ads? Here’s what happened in our test
Our Yahoo! rep reached out to tell us about Yahoo’s new native advertising product, Stream ads. They look almost organic, but are created just like regular PPC ads with a headline, body, destination url, and bid. You can upload an image. So we took advantage of the free $25 credit to get started, choosing to promote our “done for you” …
Facebook doesn’t charge you based on how many ads you run
You should run as many ads as you can feasibly manage, right? Most campaigns we see have only a couple ads, targeting giant audiences. Yes, you can go down to a single person, but that’s more a laborious stunt. I advocate a 3 campaign structure, as it guarantees you’ve got a balanced funnel. It takes 60 minutes to set up …
7 Critical Facebook Insights shared by Ken Rudin
Sometimes the most obvious tips are the most powerful and most overlooked. Ken Rudin, the uber data geek at Facebook, keynotes at TDWI Chicago. 84% of new Facebook fans are your existing customers Knowing this, how does that affect you strategy to acquire more fans or nurture folks who have become fans of your page? Instead of selling the brand proposition, …
How to promote a band for the cost of two 12 packs.
by JOSHUA HAMBY I try to help my friend’s bands as much as possible here in Greenville, South Carolina. One of these bands is A Moment Electric (AME). They only started really focusing on their social presence in late December during their album release show. After a few days, their singer Justin had asked what Facebook ads they should run. I suggested …