by /
Facebook has always been our choice for advertising with it’s robust platform. However, Twitter has recently started ramping up their efforts to attract advertisers.
Where as Facebook reduced the amount of ad types by combining them together, Twitter announced last month that they’re working on 15 different ad types.
If you’ve been curious about advertising on Twitter but didn’t have the budget or want to spend, here’s your chance. Twitter is giving out 100 dollars ad credit if you answer a 5 question survey, which only takes a few minutes to complete. Here’s how:
This is the offer email we received. When you click “Let’s Go!”, it takes you to a quick survey. You can skip to the offer by clicking here, but this could hurt your chances of being approved, so we recommend completing it:
Answer all of the questions. We like to participate in these to improve the platform- they’ll never know what to tailor it to if you don’t give feedback!
Before you click DONE, Log into Twitter using your company /advertising account before completing the survey, otherwise you’ll get this error:
Once you’re logged in, it will verify your information at the bottom. Check your account information below then hit Apply now:
You’ll get this notification that you’ve finished:
It can take up to 5 business days for a decision- We got it the same day, however. You’ll receive the following email if you’re approved:
Now you’re ready to start running ads! If you’re setting up Twitter ads for the first time, you’ll have to enter a credit card in order to get the credit, however.
Once set up, you can check your credit balance under Account->Billing history:
Enjoy your $100 worth of Twitter ad credit.
We were so excited, that we did a test campaign:
Our initial bid was $0.25, working out to a $10 CPM- which is quite high, and in turn, drives up the cost per engagement to 20 cents. The default bids are always super-high, so be careful when making your campaign.
In this case, we should be bidding about 15 cents, unless we can’t get traffic in the auction at that price.
If this happens to you, either your bid is too high or your budget is too big– one of the two is usually out of balance (and it’s likely the former).
Give this a try and let us know your campaign results! We’re always happy to feature awesome stories.
Dennis Yu
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.