Get 100 dollars Twitter ad credit from answering 5 questions.

Facebook has always been our choice for advertising with it’s robust platform. However, Twitter has recently started ramping up their efforts to attract advertisers.

Where as Facebook reduced the amount of ad types by combining them together, Twitter announced last month that they’re working on 15 different ad types.

If you’ve been curious about advertising on Twitter but didn’t have the budget or want to spend, here’s your chance. Twitter is giving out 100 dollars ad credit if you answer a 5 question survey, which only takes a few minutes to complete. Here’s how:

2014-05-12 21_34_59-Fwd_ Receive a $100 ad credit to help us better understand your Twitter needs -

 

This is the offer email we received. When you click “Let’s Go!”, it takes you to a quick survey. You can skip to the offer by clicking here, but this could hurt your chances of being approved, so we recommend completing it:

 

2014-05-09 16_53_23-Survey

Answer all of the questions. We like to participate in these to improve the platform- they’ll never know what to tailor it to if you don’t give feedback!

2014-05-09 16_54_04-Survey

 

Before you click DONE, Log into Twitter using your company /advertising account before completing the survey, otherwise you’ll get this error:

 

2014-05-09 16_55_29-Login to claim your credit _ Twitter for Business

Once you’re logged in, it will verify your information at the bottom. Check your account information below then hit Apply now:

2014-05-09 16_56_30-Get $100 in free Twitter Ads.

You’ll get this notification that you’ve finished:

2014-05-09 16_57_20-Get $100 in free Twitter Ads.

 

It can take up to 5 business days for a decision- We got it the same day, however. You’ll receive the following email if you’re approved:

2014-05-12 21_31_37-Fwd_ Your Twitter Ads credit application is approved! - max.darby@blitzmetrics.c

Now you’re ready to start running ads! If you’re setting up Twitter ads for the first time,  you’ll have to enter a credit card in order to get the credit, however.

Once set up, you can check your credit balance under Account->Billing history:

2014-05-14 00_13_56-Billing history - Twitter Ads

Enjoy your $100 worth of Twitter ad credit.

We were so excited, that we did a test campaign:

2014-05-27 17_19_37-Campaign overview - Twitter Ads

Our initial bid was $0.25, working out to a $10 CPM-  which is quite high, and in turn, drives up the cost per engagement to 20 cents. The default bids are always super-high, so be careful when making your campaign.

In this case, we should be bidding about 15 cents, unless we can’t get traffic in the auction at that price.
2014-05-27 17_25_26-Edit campaign - Twitter Ads
If this happens to you, either your bid is too high or your budget is too big– one of the two is usually out of balance (and it’s likely the former).

Give this a try and let us know your campaign results! We’re always happy to feature awesome stories.

Dennis Yu

About the Author

Dennis Yu
Dennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing company that partners with schools to train young adults. Dennis’s program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like the Golden State Warriors, Nike, and Rosetta Stone. He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, CNN, Fox News, and CBS Evening News. He’s a regular contributor for Adweek’s SocialTimes column and has published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, Social Fresh, and Heyo. He held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University as well as the London School of Economics. He ran collegiate cross-country at SMU and has competed in over 20 marathons including a 70-mile ultramarathon. Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you. You can contact him at dennis@blitzmetrics.com