Facebook doesn’t charge you based on how many ads you run

You should run as many ads as you can feasibly manage, right?
Most campaigns we see have only a couple ads, targeting giant audiences.
Yes, you can go down to a single person, but that’s more a laborious stunt.

I advocate a 3 campaign structure, as it guarantees you’ve got a balanced funnel.
It takes 60 minutes to set up and will largely run by itself to produce results over time.

More specifically, here are the ads you should be running within these campaigns.

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Now you’ve got the major types of ads to drive fan growth, tie in your email power, drive remarketing back to Facebook, and stimulate leads on your site.

When you tie everything together, you get a compounding effect.
For example, when you drive a page post link ad to your site (perhaps with the new “call to action” buttons), you can have a remarketing pixel pick them up on your site. Then they’re automatically in a retargeting flow.

The fact that email and website custom audiences can be filtered by connection targeting (if they’re a fan or not), if they’re not a customer (exclusion audience), mobile vs non-mobile, or any precise/partner target, means you get infinite combos possible.

So why wouldn’t you run different combos, as many as you can test, to unlock what drives the greatest ROI at different points in your sales cycle?

Our buddy, Jon Loomer, has a great post about combos you can run here.

How many ads are you running and how do you structure your campaigns?

Dennis Yu

About the Author

Dennis Yu
Dennis Yu is on a mission to create a million jobs.

He is the host of the CoachYu show, a digital marketing certification program that partners together with industry professionals just like doctors, engineers, and teachers where people can get trained and have a job at the same time.

He has been building brands and teaching marketing for over 13 years.

Specializes in helping young adults to grow into the leaders of tomorrow, by confidently developing their marketing skills through training programs and seminars with enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone.

He developed the Technology Partner for Digital Marketing Agencies and Personal Brands. A RevShare Partnership Program that enables growing companies to stay competitive.

None of this would be possible without the generous support of partners such as DigitalMarketer, Social Media Examiner, Fiverr, GoDaddy, Keap, OmniConvert, Onlinejobs.ph, Tom Ferry, Barry Habib, and others who believe in training up millions of digital marketing professionals.

Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities.

Dennis is an internationally acclaimed speaker in Facebook Marketing who has spoken countless times in 17 countries, spanning five continents including keynote events at L2E, PubCon, Digital Agency Expo, Marketo Summit, and B2C Growth & Innovation Virtual Summit.

Besides being a data and ad connoisseur, Dennis enjoys eating spicy buffalo wings or might just spot him playing Ultimate Frisbee under the sun.

You can contact him at dennis@blitzmetrics.com or on one of his social accounts below.