I’m boosting 174 tweets right now. Across 20 campaigns, spending about a dollar a day for each campaign, so $20 a day total. Each dollar lets me reach about 300 people. I get more for my dollar when I am going for conversion (150 people), less for engagement (900 people). I’m averaging 4.5% engagement and a 7 cent cost per …
If You Think Your Ads Don’t Work, You Need To Take A Closer Look
The following is a guest post by Scott Zimmerman, CEO of ETCHUS. I did a test on Instagram on a post for $1 / Day. The ad seemed to be low-performing at first, since it didn’t get many clicks. It was a picture of one of the cool putters we created. The ad showed this picture, and didn’t have a …
Getting banned by Facebook is a nightmare
Even if their bot accidentally did it and it’s not your fault. Usually trying to reach them is an exercise in futility. See the screenshot below for what it’s like. You need to be able to protect yourself– to diversify. Snapchat reached out to us, offering our community $150 in free ads, and they are supporting a course on Snapchat …
How to: Show Notes
Show notes are an important part of your podcast because they continue your relationship with your listeners after the show is over. Consider how this is one step in this continuous chain of processing raw content into edited, cross-posted, boosted content. Here’s some tips for writing show notes in order to entice your audience. The main objective is to drive …
Our Courses and Academy are FREE for a limited time!
My friend, Ali, told me he got laid off today. Not sure how he’s able to pay rent due at the end of the month, pay his bills, or care for his kids. Other restaurant and retail workers are losing their jobs– and it’s not their fault. My heart breaks. Same for workers everywhere– even entrepreneurs and agencies– as Corona …
Learn Facebook Marketing with us in Tel Aviv!
We’re so excited to come to Israel for the first time this month! Come learn Facebook marketing with us at the DMIEXPO conference in Tel Aviv on November 24th-25th! We’ll be sharing with you all the latest and greatest Facebook marketing strategies we’ve received directly from Facebook themselves. We’ll be covering topics such as how the pros optimize their ads, …
How To Use Facebook Audience Insights To Understand Targeting
If data is the future, Facebook is sitting on a whole mountain of it. Smart business owners can actually mine for insights all they want, for free. The only cost is your time and brain power. There is a tool called Audience Insights, and not many people know HOW to use it. My goal for this article is to share …
Age Doesn’t Matter: Why Age Restrictions on Your Facebook Page Won’t Hurt Your SEO
In an effort to keep young people safe, Facebook now requires you to add an age restriction to your page if you are displaying content related to subscription services, student loan services, or dating apps. In other words, anyone under the age of 18 will not be able to view your Facebook page. Setting an age restriction is often necessary …
Why Most Small Businesses Fail on Facebook
Most small business owners are terrified to press the red button. Not because it’s going to initiate some catastrophic event or set off the emergency alarm, but because they are paralyzed by the camera. Small business owners that can’t make videos are like sprinters trying to win a race with shackles around their ankles Facebook is a film to play …
Age Is Just A Number – Know What Counts
by Ben Dahl There are two commonly held misconceptions people have. Young people are on social media all the time. They’re naturally good at this stuff, and will get awesome results for my business. The reason my social media is failing is because I trusted a young person to manage it. They’re young and don’t understand what they’re doing. Often, …
So I decided to give LinkedIn ads another spin. Here’s what happened.
LinkedIn recently released Sponsored Updates, allowing us to hit the newsfeed. We love Facebook, but also test our business strategy across multiple channels. The current stigma tied to LinkedIn ads is that they can work, but only for B2B. Our latest experiment was a sponsored post for a Social Media Club Dallas event. The goal of the ad was to drive …
7 Hidden Reasons Why Companies Fail at Facebook Advertising
We’ve seen so many companies who are competent at traditional PPC get destroyed when trying to do Facebook advertising. Let’s cover the most common mistakes and how to solve them: Keywords are not interests: You have keywords on Google versus interests on Facebook. In the former, someone is actively searching for something and is expressing immediate intent. In the latter, …