The benefit of having multiple campaigns is that you can take more than one of the 7 RHS (Right-Hand Side) ads.
In Google, you can serve your ad in only one of the 10 spots. One ad per domain. But apparently Facebook doesn’t enforce this rule.
In outdoor advertising (such as on subway trains), a company will buy all the spots. It’s called a “take over”. Research shows that having one ad on each of twenty trains is less effective than having all 20 ads from one train.
Readers, do you think double-serving is a great idea or spammy?
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.