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So I promoted this post to see the impact.
I got twice as many views. Of course, as a user (not a page’s promoted post or the boost post), I don’t know how many impressions I got. But anecdotally, I got 20-30% more interactions than I’d get through organic alone.
Thus, the paid boost likely reached folks who were slightly less likely to engage, since the newsfeed algorithm organically already does a great job.
My buddy Kevin Mullett experimented with the promoted posts when they first rolled out. He notes they supposedly last for 72 hours. Mine lasted for only 12 hours, perhaps because I have 5,000 friends and can use up the impressions faster.
What percentages have you observed when you sponsor a post? Do you get a greater ratio of paid to organic impressions?
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.