So I promoted this post to see the impact.
I got twice as many views. Of course, as a user (not a page’s promoted post or the boost post), I don’t know how many impressions I got. But anecdotally, I got 20-30% more interactions than I’d get through organic alone.
Thus, the paid boost likely reached folks who were slightly less likely to engage, since the newsfeed algorithm organically already does a great job.
My buddy Kevin Mullett experimented with the promoted posts when they first rolled out. He notes they supposedly last for 72 hours. Mine lasted for only 12 hours, perhaps because I have 5,000 friends and can use up the impressions faster.
What percentages have you observed when you sponsor a post? Do you get a greater ratio of paid to organic impressions?
About the Author
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.