Understanding the “why” behind your business is not just about knowing the reasons for its existence; it’s about connecting with its core purpose, which influences every decision and strategy. Even if you’re just after the money, having a solid purpose for your business makes it easier since there’s a common goal to rally and put the full force of the …
Google Business Profile (GBP) Checklist For Local Service Businesses
A well-optimized Google Business Profile (GBP or GMB) is a cornerstone of local SEO, driving traffic, boosting visibility, and generating qualified calls in your service area. For local service businesses that qualify for LSA, a well structured GBP can be the difference between keeping the phone buzzing. Below is a detailed checklist of the best practices for setting up and …
The Killer Marketing Sequence to Lock Down Your Personal Branding on Social Media
Devon Hennig, former VP of Demand Generation at Vendasta, summarized our marketing strategy eloquently at VendastaCon: The Local Marketing Conference of 2018. He emphasized that personal branding is no longer optional—it’s essential in today’s digital marketing landscape. Whether you’re looking to grow your local service business, advance your career, or establish yourself as a thought leader, cultivating a strong personal …
7 Authentic Ways To Elevate Personal Injury Law Marketing
Marketers, it’s time to disrupt the norm. In a field as competitive as personal injury law, especially in cities like Milwaukee, Wisconsin, standing out isn’t just about running ads or having a flashy website. It’s about establishing EEAT: Expertise, Experience, Authority, and Trustworthiness. These pillars don’t just elevate your client’s firm—they dominate the local market. Let’s unpack how you, as …
How to Win in Digital Marketing Without Being a Superstar
Most people think you need to be a superstar to thrive in digital marketing, but that’s not true. In this chat with Dustin Riechmann of 7-Figure Leap, we’ll show you how leveraging the power and connections of others can help you win, even if you’re just starting. Leveraging Mentorship and Dollar-a-Day Advertising for Success Early in my career, I learned …
How to Find a Personal Injury Lawyer Who Will Truly Take Care of You
Accidents are life-changing events that can leave you overwhelmed, in pain, and wondering where to turn. If you’ve been injured in Wisconsin, finding a personal injury lawyer who will genuinely advocate for you is one of the most important steps toward recovery. However, not all law firms are created equal. While many boast impressive results, few deliver the empathy and …
The Ambitious Damon Wee: How He Progressed in Digital Marketing at Marina Bay Sands
A recent twinning moment with Damon Wee at Marina Bay Sands reminded me just how far he’s come over the years. From his early days as a young professional to becoming a leader in the digital marketing world, it’s incredible to witness his remarkable journey. 16 years ago, I was in Singapore with the ambitious Damon Wee, along with another …
How Personal Injury Firms Can Leverage Results to Drive Marketing
In the world of personal injury law, reputation is everything. Potential clients need to feel confident that their attorney has the skill, expertise, and proven success to fight for their rights. For firms like MacGillis Wiemer, LLC, whose team has a demonstrated history of obtaining favorable results for clients, effectively showcasing these successes is a critical part of the firm’s …
Building High Rise Influence: A Step-by-Step Blueprint for Young Entrepreneurs
When Jack Wendt and I sat down to build his agency, High Rise Influence, we wanted to create something different—something that was not just about selling but about building lasting influence. This article explains how we did it, providing a detailed look at the steps we took. If you’re a young adult looking to start your own agency or business, …
How Brian Devera at MrsBzzz Pest and Termite Solution Can Get The Phones Buzzing
A few weeks ago I had a Zoom meeting with Brian Devera of MrsBzzz Pest and Termite Solution based in Wayne, NJ. Brian was struggling with the same common challenge most local service business owners face – keeping the phones buzzing and getting more qualified leads organically and with digital marketing. In this article, we’ll go over MrsBzzz’s current digital …
You’re In Trouble – Here’s How To Fix It With Active Listening
If you’ve been sent this article, it’s because you’re in trouble. Don’t panic—it’s not the end of the road, but it is a sign that there are serious concerns with how you’re handling tasks and communication. You’ve probably seen our first video on active listening. Unfortunately, we’ve failed to see any changes as a result. If the same patterns continue, …
How to Publish Your First Book: Expert Advice from Chandler Bolt
Publishing a book may seem daunting, but as I discovered with Chandler Bolt, the CEO and Founder of Self-Publishing School, it’s more achievable than you might think. Whether you’re a digital marketer working with local businesses or a first-time writer looking to self-publish your manuscript, Chandler’s advice will guide you through every stage of the process. If you’ve dreamed of …