One dead YouTube embed turned into the master map at /the-system/, the Asset Tracker registry, and a Set Up Claude page on every Spotlight vertical – with 14 pillar pages cross-linked back. The receipt, with gotchas.
How We Cleaned a Hidden Backdoor Off blitzmetrics.com
A self-hiding backdoor was injecting spyware into every blitzmetrics.com page. Here is how we found the root cause, removed it, and verified the site clean.
How a Claude Agent Imported Every Client Site into Bing
A Claude agent moved every Local Service Spotlight client site from Google Search Console into Bing Webmaster Tools, fixed a bulk-import failure, and hit 100% coverage.
How We Built Ethan Pimstone’s Personal Brand Site With a Claude Agent
How a Claude agent gave Ethan Pimstone, the 52.5-inch vertical jumper from Dunk Camp, a full personal brand site and a private knowledge base.
Inside Cody Jones’s Funeral Home Exit Knowledge Base
After twenty years running Callaway-Jones and an eight-figure exit, Cody Jones turned two decades of judgment into a structured knowledge base. This is the map.
How a Hard-to-See Search Box Uncovered a Bug Freezing Our Knowledge Graph Explorer
TL;DR — A client said one search box “blends in.” Fixing it uncovered a debug alert() that had been silently freezing the Knowledge Graph Explorer on every search. We fixed the root cause, made the box obvious, added a clickable grid of real client entities, and then rolled the whole Explorer out to all 12 Spotlight sites — each with …
How We Turned Our Internal Client Tracker Into a Public Playbook
We took the one Google Sheet that runs our whole agency network and published its system — naming conventions, tiers, rev-share, package SOPs — as a public definitive article, without exposing a single private client figure. Here is how, and why we teach it openly.
The Boring Local Law Firm Is the Best AI Case Study I Know
What a small injury law firm reveals about AI agents for service businesses: onboard AI like a new hire, feed it real judgment, and make care your moat.
What a Workers’ Comp Lawyer Taught Me About AI
Editing the episode taught me that treating AI like a teammate — not a magic prompt — is where real leverage comes from. A young founder’s takeaways.
How to Build, Use, and Publish an AI Knowledge Base
A knowledge base is the source of truth for a person’s voice, content, goals, and project. Here is how to build one, use it every session, and publish authority from it.
606 Days Stuck, One Session to Ship: How We Finished the Knowledge Panel Book
A book sat in Basecamp for 606 days. One agent session finished it: 203 pages, 4 new chapters, every price fixed, sales pages shipped to match. The full receipt, token costs included.
How I Closed the Gaps My Own Weekly Skills Audit Found
My weekly skills-audit agent flagged six structural gaps in my own fleet. This is the meta-article documenting exactly how each one got closed the same day, with every judgment call and bug found along the way.