A consultant friend once asked me how she should go about selling services she’d never done before. Naturally, she had fear. She was hoping for encouragement to charge forward and ask for the deal. But instead, I told her that she should get experience performing that procedure several times before trying to do it by herself. If you wanted to …
When I first started offering consulting services, I charged $100 to get an hour with me. After all, I had plenty of time in my schedule. Plus, that could turn into a client paying much, much more. Heck, I reasoned that $100 an hour was $200,000 a year, which would let me live like a star since my expense base was a Toyota …
Why do you think most businesses have a problem with doing a one-call close, which is getting the money or getting the deposit in that first call instead of some kind of 15-minute call– a discovery call? I think the reality of why this is so common is pretty much because I think sales has become a bad word. It’s …
Video editing can be overwhelming at times, especially when you need to edit lots of videos in a day. This leads to “unconscious” errors along the way. Most errors are basic ones that can be fixed right away if you double check your videos each time you finish it. If you’re just getting started in video editing, here’s the list …
Most people, whether they’re running an agency, they’re running a business or they’re working at some company, can’t speak clearly and in this episode, we covered different situations practicing by our own direct example because we are a strong believer that you can’t teach what you don’t know how to do yourself. So we role-played how to Introduce guests on …
Anyone working in CRO or marketing knows you only have a few seconds to hook a new customer when they land on your landing page, usually your home page. Estimates say 12s, 8s even, and now 5s. However long it is these days, if you want them to stay, you need to answer six questions that pop into their heads …
I interviewed Luke Eggebraaten, the founder of Phaser Marketing, to discuss the most effective ways to reach out to American clients. I told him some people from Pakistan are learning digital marketing and getting their first job, such as video editing, processing content, building websites, and doing ads. What do international people need to know to avoid mistakes when applying …
Rudy Mawer, the CEO of Mawer Capital, and I recently spent some time together at the Mawer Capital headquarters. Rudy is an expert in Facebook advertising. He has teamed up with Tai Lopez, raised $150 million, and successfully acquired 11 companies and billion-dollar brands. Additionally, he has done extensive work in celebrity marketing, particularly with fitness celebrities and, most recently, …
Do retargeting if you have a large audience; it works well, especially on Facebook and Google. What is retargeting? Retargeting is chasing people on the internet who didn’t finish things you wanted them to do. Omnichannel retargeting is when you have all the pixels firing, so you are like the ultimate parasite. You have the Facebook, TikTok, Twitter, and LinkedIn …
Did you know that you can close a deal and not waste a lot of time putting a proposal together? Does writing a proposal put you under a lot of pressure and puts you into thinking, “I’ve got to get that proposal out but I don’t wanna spend all night trying to crank out something however I also don’t want …
It’s not because I don’t want to be disturbed, contrary to what some of our virtual assistants (VAs) may think. Have you ever received a message that made you wonder why it was sent only to you and not to anyone else? This happens to me all the time with our VAs, consuming 80% of my time, which could have …
Did you know that a book is a new resume? When you have it, it builds your authority just because it establishes that you are able to display your understanding, contribute to the world, and add value to the existing ecosystem via your unique perspective based on your experiences and the way you see things. So what is the difference …
