You need to understand the six phases of the social amplification engine, which are; You should be able to talk about this forward and backward to explain to businesses why they have to start with digital plumbing. Because otherwise, they’re blind, and anything they do will be no good unless they have plumbing in place first. Their goals, content and …
What’s the Topic Wheel
With any piece of content, you need to have a Content Library organized around your Topic Wheel. Most people create blogs or produce other content randomly with no connection to other messages. But if you want to be a true marketer and grow sales, everything that you do needs to be a concept that then ties into your overall framework. …
How to Power Network and Win at a Conference
A lot of you guys will go to a conference and wander around in these different sorts of places where you’re just trying to meet people randomly and you’re introducing yourself over and over again, and other people are introducing themselves to you and you’re not directly driving value. So today I wanna share with you tips on how to …
How To Assess VA Efficiency
We must compute the cost, the hours and the tasks that a VA completed in order to evaluate their performance. We have created a formula that everyone can use to estimate the efficiency of a VA. 1. Determine the following: •VA cost per hour •VA hours worked per day •VA tasks completed per day 2. Solve the equation (VA cost …
TikTok Ads for Law Firms
I was with Jay Berkowitz, author of “The 10 Golden Rules of Online Marketing.” and we talked about TikTok for law firms and why it’s so important. TikTok has surpassed Google and Facebook to become the number-one site in the world. Check this book on TikTok Ads that I co-authored with Perry Marshall, who also authored the number one best-selling …
Michael Stelzner on How to Spot Trends
Are you an entrepreneur and want to predict the future? Do you want to figure out what trends are working in your business and what will not work? In this article, Michael Stelzner, the founder of Social Media Examiner, explains how he could spot these trends. Before that, he was the number one white paper guide. So, how did he …
Set Up a 90-Day Challenge Now
Today, I want to discuss some challenges and why I think this will replace courses. I consider YouTube the graveyard of free courses because there are so many courses on how to do something. There’s even a course on how to build courses. So what does that mean for people that are selling courses? It means you need to reframe a …
Things To Consider While Using Google My Business Profile
Maria Elena Duron is a marketing coach and a Google trainer. She shared vital information about Google My Business Profile on the Coach Yu Show. Google My Business Profile Setup If you are working with a large broker, you still need to create Google My Business Profile. You can use the broker’s address. But if you’re working with home-based businesses specifically …
Why you should have your own Google My Business Profile even if you’re part of another business
Maria Elena Duron is a marketing coach and a Google trainer. On Coach Yu Show, she shared some vital information about Google My Business Profile and how she is helping small businesses with their digital marketing. I asked her a couple of questions about Google tools, and this is what she had to say: Let’s say I am a mortgage broker …
Building Authority Organically via the Inception Model
Why start organically? Because we want the algorithm to take whatever content we feed the system and to let us know if it is working because if your content is not working organically, then you’re basically trying to force it through on the paid side via Ads and that’s just like driving with the emergency brake on. You can get …
7 Google Signals to Increase your Website Ranking
Research shows that consumers believe that whoever’s at the top of the search result, even if it’s an ad, is also whoever is the best in the area or the best in the industry. It sounds ridiculous, but that’s just what consumers assume. So how do you reach the top? To rank up on Google, you need to match the …