A real reputation-defense case study: a plagiarized attack reported with no lawyers, plus the seven-step playbook for ranking on your own name and defending it with AI, real authority, and real relationships.
How We Gave the Man Behind Business Echoes His Own Name Back
Bassel Al Khatib anchors business news and edits a daily publication — but Google thought he was a Syrian filmmaker. Here is how we built his entity home, filed his Wikidata, and gave him back his own name.
What I Learned Watching a $100M Founder Vibe Code an App Over Pizza
I spend most of my week publishing other people’s ideas. I cut Dennis Yu’s podcasts, turn them into videos, and write the articles that go with them. So I’ve had a front-row seat to a lot of smart people saying smart things. But watching Sardor Umarzinov build a real, working software platform over a single pizza did something different. It …
How Sardor Umarzinov Vibe Coded a Contractor Marketing Platform Over One Pizza
Every once in a while I meet someone who makes me feel like I’m the one who’s behind, and I’ve spent a billion dollars on ads and been building things on the internet since before most people had email. Sardor Umarzinov is one of those people. Sardor is the founder and CEO of Home Alliance Ecosystem Group, an AI-enabled platform …
Personal Branding Is NOT What You Say About Yourself
Dennis Yu on personal branding done right — the 30-point authority score, the topic wheel, perceived vs. demonstrated authority, and podcasting as the #1 hack.
The AI Agent Framework for Entrepreneurs (That Still Works 12 Months From Now)
Dennis Yu’s framework for building AI agents for entrepreneurs — MTP, GCT, reward loops, the knowledge base, and token-to-value arbitrage. Straight off the whiteboard.
How We Built Finn Addy’s Personal Brand Site With a Claude Agent
How a Claude agent audited and finished Finn Addy’s site: dead social handles, a follower count split across two profiles, and the entity work that tied it together.
How We Built McDeezy’s Personal Brand Site With a Claude Agent
His WordPress admin looked like a blank install. McDeezy’s real homepage was hidden inside a custom template. Here is how a Claude agent found it, rescued it, and rebuilt the site.
How We Built Nathaniel Kenney’s Personal Brand Site With a Claude Agent
How a Claude agent built Nathaniel “Hoopin Nate” Kenney’s personal brand site, the entity work that took a billion-view creator to number one for his name.
Inside Dunkademics’s Dunker-Pedia: 1,445 Videos to 105 Profiles
We pulled all 1,445 Dunkademics videos into one sheet in BlitzBase, broke them into 161 dunkers, and built Dunker-Pedia, a structured directory of the sport.
How We Built Piotr Zawiślak’s Personal Brand Site With a Claude Agent
How a Claude agent built Piotr Zawiślak’s personal brand site in one session, the reference build every other dunker site was matched to.
Inside WebinarJam’s Content Knowledge Base
WebinarJam has three sibling products and a real price list. We built a knowledge base of its brand voice and full site scrape to keep every pillar accurate.