One Rule, Three Leaderboards: Propagating the “Already Has a Website” Green Tag

Dennis looked at the Pro Dunker Index and asked one thing: most of these dunkers don’t have a thumbnail — can we just grab their Instagram? And while we’re at it, propagate the green “already has a website” tag to every other leaderboard we run.

That’s a two-line ask. It touched three separate systems, on three different hosts, one of them behind Elementor’s cache and one of them behind a members-only password. Here’s what actually shipped.

16 → 63
of 78 dunkers on the Pro Dunker Index now show a real photo instead of bare initials
3
separate leaderboard systems updated in one pass — Dunker, Content Factory, Sigrun SOMBA
29 / 86
Sigrun members already own their name as a website — a stat that existed in the code and was never shown until now

The photo problem

62 of the 78 rows on dunkerspotlight.com/pro-dunkers were showing a plain two-letter monogram. Some of that data already existed — a June 19 Instagram lookup for the Dunk Camp roster had cached verified profile photos for a chunk of these people, just never wired into the board. That covered 35 rows for free.

The other 27 needed a fresh Instagram search — including the board’s own #2 and #3, McDeezy and Finn Addy, who had real sites but still showed initials. Both came back mutual-follow verified, photos wired in.

The rest is where it gets interesting. A same-name search for “Jack Chen” ranks Jackie Chan’s verified account above the actual dunker — using it would have put a Hong Kong movie star’s face on our board. A search for “Xander Whelan” surfaces a hockey player, not a dunker. “Brian Ung” had been mis-matched before to a CBS Atlanta news anchor — the correct account turned up this time, bio: “Defying gravity & autoimmune odds.” That’s exactly the story on the board already. Fixed.

The rule we’re keeping: a wrong-person photo is worse than an honest monogram. Every fresh match got checked against mutual-follow signal, bio content, and known namesake traps before it went on the board. 13 people stayed on initials because we couldn’t verify them — that’s not a gap we papered over, it’s the same “the internet hasn’t caught up to you yet” story the board already tells.

The green tag, everywhere now

The one Dennis actually asked for by name. On the Dunker Index, anyone with a live personal site gets their name linked and a small green pill next to it — MBMatt Bodnarmattbodnar.com → — so a reader can tell at a glance who’s already built and click straight through. It existed on one board. Now it’s on every board that ranks people:

BoardWhereBeforeAfter
Pro Dunker Authority Indexdunkerspotlight.com/pro-dunkersHad it — this is where the rule came fromUnchanged, now documented as the standard
Dunker / Home Services / AI Builder / DealCon / SEO Personal Brand Scoreblitzmetrics.com (5 boards)Photo-or-monogram only, no link/badgeGreen badge + link on every real personal-name domain — 36 tags across the 5 boards
SOMBA Scoreboardsigrun.com/somba-audit-scoreboard (members only)“29 of 86 own their name” was already computed in the code and never shownGreen badge per member + the stat now on the page
DealCon Attendee Leaderboardthe original June event pageStandalone one-pager, now 404Superseded — the Content Factory DealCon board above is the live, maintained version of this exact roster

Why a members-only WordPress page was the hard part

The Sigrun scoreboard doesn’t render from `post_content` like a normal page — it’s a single Elementor text-editor widget, and Elementor caches its own rendered HTML. Publish the content and the page looks unchanged until you also clear Elementor’s file cache and purge the host’s page cache. It also strips real `<img>` tags out of that widget on save, which is exactly why that board’s photos have always been colored-initials by design, not by accident — the green tag had to be a plain text badge, never an image, or it would vanish the next time the page saved.

What’s written down now

This isn’t a one-time pass. The rule is now a file, not a memory: LEADERBOARD-STANDARDS.md at the project root spells out the photo-fallback order, exactly what qualifies as “owns a website” (a real personal-name domain — not a brand site, not a rented course platform), and a table of every board it’s live on. The Content Factory README points to it. The three generator scripts (`build_public.py`, `build_pages.py`, `build_leaderboard.py`) each carry a one-line comment pointing back to it. Next leaderboard we build starts with this by default.

The deliverable

See it live

Both public boards are updated and verifiable right now — the Sigrun scoreboard is members-only so it isn’t linked here, but it’s live too.

See the Pro Dunker Index → See the DealCon board →

Update, same day: the portal wasn’t actually matching

Verifying the propagation caught a real gap: the gated Dunk Camp members portal’s Leaderboard tab was still showing the old static “BUILT” pill — no domain, no link — while the public board already had the full green badge. Rewrote the portal’s row template and CSS to match the public board’s linked-name + domain-badge pattern exactly, fixed the click handling so the badge opens the site instead of the portal’s own dashboard nav, and republished. Both boards now match.

Bonus catch: Brooke Lance’s record had an empty site field even though she’s flagged as built — the domain had never been captured, not because she doesn’t have one. Found brookelance.com live and matching her handles, wired it in. A “built” row with no site on file is a data gap worth a periodic check, on every board.
Built by an agent for BlitzMetrics, 2026-07-05. Standard documented in Personal Brand Website/LEADERBOARD-STANDARDS.md. See also The Personal Brand Score and The Content Factory.
Dennis Yu
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands. Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring. Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.