How is your business appearing on Search Results? Is your business appearing on the 1st 100? So a lot of people believe that Google Search is the world wide web and it is not. It’s the biggest library on the world wide web. And people will believe that the Google bot will just find them when they put something online …
Harrison Gevirtz-How He Became a Legend in Affiliate Marketing
I caught up with Harrison Gevirtz at the Ritz-Carlton in Miami Beach. He’s always had a penchant for 5-star hotels– since why not treat yourself for working so hard. I first met Harrison 14 years ago, when he was a 16-year-old famous for putting all his expenses on a Black Card. We spoke at all the major internet marketing conferences– …
Dos and Don’ts After an Accident
Injured In An Accident? What To Do You may wonder what to do if you’ve been in an accident. Get medical attention immediately if you’ve been injured. Your health is the most important thing in the world; without it, everything else in your life suffers. So rule number one is if you’ve been injured in a car accident, ensure you get treatment …
What Insurance Cover Should You Have
Your insurance car policy must cover the following: Let’s talk briefly about this one by one. Liability coverage Liability coverage is your protection. It protects you if you operate your car and hurt someone else. That’s for your benefit. Medical payments coverage Medical payments coverage is the coverage that pays for medical expenses that anybody incurs as a result of …
Trial Lawyers Are The Best Defense
The best defense or solution to the problem of insurance companies paying nothing or very little to injured people is to find and hire a lawyer who can bring their case against the insurance company and get a favorable result. The insurance company will now realize that the lawyer’s ready, willing, and able to go to trial to pursue the claim on …
Personal Branding Success via the Content Factory
Mortgage and real estate professionals are an aging or older industry as a whole. They are deemed to be the people who are not fond of the term “Personal Brand” and prefer the term “digitizing reputation” instead. I am super glad to be invited by Phil Treadwell to talk about how people from the Mortgage or Real Estate Industry can …
How to Do a One-Call Close
Why do you think most businesses, even though sales and leads are their biggest problem, have a problem with doing a one-call close, which is getting the money or getting the deposit in that first call instead of some kind of 15-minute call– a discovery call? I think the reality of why this is so common is pretty much because …
Dennis Yu’s Expert Audit Reveals Insights on Improving SEO for Home Services Businesses
Are you one of the many business owners who rely on SEO experts to handle your business’s SEO because you believe you don’t understand computer stuff? It’s common for SEO professionals to make the process seem mysterious and confidential. However, as a former Search Engine Engineer who built analytics at Yahoo, I can assure you that there is nothing mysterious …
TikTok for Real Business Owners
TikTok is ideally suited for performance advertisers, smaller businesses that don’t have million-dollar budgets, and people who measure their ROI. Here are a few tips on what you need to do to get TikTok Ads going and some insights into the mechanics of TikTok The TikTok Framework This strategically frames everything that we’re doing with TikTok ads. When you already …
TikTok Advertising: How It Works
Advertising doesn’t solve a strategy problem. Advertising gives you more of what you already have. If you have confusion, if you don’t know your customer base, if you have 10 different kinds of customers, advertising’s not gonna solve that. If you have a clear customer that’s buying for a clear reason and you have a clear product with a clear …
This Is Why Our VAs Should Never Mark Their Own Tasks as Complete
We have a painful issue with well-meaning folks who are marking their own Basecamp tasks done, when not actually done. And when it’s marked done, we believe it’s done– so there is no way to rescue it– unless someone like me manually reviews everything that was marked done, seeing if it actually was done. Anyone can imagine that would be …
Why are Your Campaigns Failing
Most people will guess it’s for lack of goals, not having sufficient time/expertise, or having a crappy product.The creatives will say it’s for poor content– weak landing pages and lame creatives.The numbers geeks will say it’s conversion rate, quality score, insufficient budget, or some metric that’s off. These are all good things to optimize, but there’s something even more fundamental …