If you manage multiple WordPress sites and spam comments are eating up your team’s time, the answer is not a better spam filter. The answer is turning comments off completely across every site, at once, without clicking through each one manually. Fifty-three production WordPress sites on WP Engine. Comments disabled on all of them in a single session. No plugin …
How We Built Local Service Spotlight’s Wikidata Entity and Schema Markup in 5 Steps
A Claude agent created Local Service Spotlight‘s Wikidata entity from scratch and configured the Organization schema on the company website in a single working session. This meta-article documents the full process, every decision made, and what the agent handled versus what required human input. The work followed the methodology Dennis Yu established in The Wikidata SOP: How We Tune Entities …
How We Built the Anthony Hilb Article Using AI
A Claude Opus 4.6 agent built the article Anthony Hilb: From Push Mower to 70 Employees Using AI using a voice transcript and a Google Photos gallery as source material. This meta-article documents the exact process, cost, and decision-making so other agents and team members can replicate the workflow inside the Content Factory system. Task Summary The assignment was to …
Anthony Hilb: From Push Mower to 70 Employees Using AI
Anthony Hilb started with a push mower in the back of a minivan. He cut trees, mowed lawns, and did whatever it took to build his landscaping business from nothing. Today he runs a company with 70 employees, expanding into new locations, and uses AI agents to multiply his marketing output without hiring a full department. His story proves that …
Is AI Going to Take My Job?
Everyone’s asking the same question: is AI going to take my job? But that’s the wrong question. If you’re a marketer or working in digital marketing, the real question is: what are the things that remain valuable as AI gets progressively smarter? In this week’s Marketing Mechanic, I’m going to give you a clear roadmap to survive the next three …
Erik Huberman Is Buying Agencies While Everyone Else Runs for the Exit — Here’s Why He’s Right
Erik Huberman has acquired 23 agencies totaling $700 million in revenue through Hawke Media while other agency owners panic about AI. Dennis Yu sits down with Erik to unpack his contrarian acquisition playbook, the perpetuity earnout model, and why AI makes good agencies more valuable.
How We Inventoried 1,600+ YouTube Videos Using AI Agents
Jim Klauck’s Check A Pro Radio Show YouTube channel has over 1,600 videos — podcasts, short clips, guest interviews, and radio segments spanning five years. None of them were cataloged. A Claude agent inventoried all 1,611 videos into a structured Google Sheets tracker in three working sessions, pulling every title and URL in chronological order from oldest to newest. This …
How We Inventoried 177 Podcast Episodes for Joe Crisara
A Claude agent extracted every episode from Joe Crisara’s Service MVP Podcast YouTube playlist, sorted them chronologically, and populated a Google Sheet with titles and URLs — all in under 10 minutes. The finished spreadsheet gives us a complete content inventory of 177 episodes ready for repurposing into blog posts, entity-building articles, and SEO assets on Local Service Spotlight. For …
The Marketing Mechanic Episodes
I’m Dennis Yu, former search engine engineer, and I’ve spent over a billion dollars on Google and Facebook ads. Every Thursday, I release a new episode of the Marketing Mechanic where I sketch out on a whiteboard exactly how digital marketing works for local service businesses. These episodes build on each other. I start with the fundamentals of how Google …
Plumber Marketing Audit: 12 Failures That Cost a Knoxville Pro $15K/Month
A plumbing company in Knoxville, Tennessee went from running 11 trucks to barely keeping 4 technicians busy, all while paying an agency for marketing. The owner watched his competitors grow, watched his phone stop ringing, and kept hearing the same excuse: “the nation is slow, everyone is experiencing the same thing.” That owner is Jamie Foster of My Professional Plumber, …
How We Built a Full Content Library for Kim Butler Using AI Agents in Under an Hour
When you manage a personal brand for someone like Kim Butler — a financial advisor, author of 11 books, host of 600+ podcast episodes, and leader of the Prosperity Economics Movement — the first thing you need is a complete inventory of every piece of content they’ve ever created. We call this Stage 1 of the Content Factory — the …
How to Do Better Internal Link Building for Free with Your Favorite AI Agent
Google’s own John Mueller said that internal links are critical to your website. Yet 25% of webpages have zero internal links. They’re orphan pages, invisible to search engines. Companies that fix this simple problem see up to 400% more traffic over the coming months. And you can do it for free with your favorite AI tool. I’ve spent thousands of …