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Every month, Google Search Console sends you a report showing how your site is performing. It’s the best SEO tool out there — better than any third-party tools because it uses Google’s own data. You’ll get a report for every site you manage.
The report highlights your top-performing content and even flags issues like 404 errors, which you need to fix.
For example, last month, 876 visitors landed on a 404 page.
Using the MAA framework (Metrics, Analysis, Action), you can identify what’s working best and amplify those signals. If we notice more people engaging with certain topics, like becoming a virtual assistant, getting their knowledge panel, or learning about Dollar-a-Day, it’s a clear sign to create more of that content.
This data should guide your content strategy.
The report also reveals where your traffic is coming from. If a lot of visitors are coming directly, it means they’ve bookmarked your site or visit frequently. We see this reflected in keywords like “BlitzMetrics” and “EEAT,” as well as topics like “virtual assistants.”
Additionally, the report tracks referral traffic, showing links from sources like my personal blog, academy courses, or Free-Ebooks (our site for publishing books). This confirms that we’re sending the right signals to Google, helping it understand who we are.
And this is why it’s important for you to have a personal brand website, and verify that your top content is genuinely delivering results. You might be surprised by what performs best.
Google Search Console is better than any third-party SEO tool. Google Analytics complements it by revealing user behavior and traffic patterns.
If you want to be Googleable, trust Google’s tools, trust Google’s own data.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.