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Every month, Google Search Console sends you a report showing how your site is performing. It’s the best SEO tool out there — better than any third-party tools because it uses Google’s own data. You’ll get a report for every site you manage.
The report highlights your top-performing content and even flags issues like 404 errors, which you need to fix.
For example, last month, 876 visitors landed on a 404 page.
Using the MAA framework (Metrics, Analysis, Action), you can identify what’s working best and amplify those signals. If we notice more people engaging with certain topics, like becoming a virtual assistant, getting their knowledge panel, or learning about Dollar-a-Day, it’s a clear sign to create more of that content.
This data should guide your content strategy.
The report also reveals where your traffic is coming from. If a lot of visitors are coming directly, it means they’ve bookmarked your site or visit frequently. We see this reflected in keywords like “BlitzMetrics” and “EEAT,” as well as topics like “virtual assistants.”
Additionally, the report tracks referral traffic, showing links from sources like my personal blog, academy courses, or Free-Ebooks (our site for publishing books). This confirms that we’re sending the right signals to Google, helping it understand who we are.
And this is why it’s important for you to have a personal brand website, and verify that your top content is genuinely delivering results. You might be surprised by what performs best.
Google Search Console is better than any third-party SEO tool. Google Analytics complements it by revealing user behavior and traffic patterns.
If you want to be Googleable, trust Google’s tools, trust Google’s own data.
Dennis Yu
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.