In the heart of Wisconsin, MacGillis Wiemer, LLC stands as a beacon of hope for individuals facing some of the most challenging moments of their lives. As personal injury lawyers, they dedicate themselves to helping clients navigate the aftermath of accidents, negligence, and injustice. But behind the scenes of every successful case lies a robust marketing strategy—a vital component in …
Lost in Translation: How Group Chats Highlight Digital Communication Struggles
Hi everyone, I’m Jack Hughes, and I’ve had the privilege of learning from Dennis Yu, he has not only shaped how I approach marketing and Communication but also how I help parents navigate the complexities of raising kids in the digital age. I’m here to share some insights I’ve gained from both my personal experiences and the guidance I’ve received …
ClearView SkinCare: Detailed SEO Strategy to Attract Clients in Medicine Hat, Alberta
ClearView SkinCare, a medical spa in Medicine Hat, Alberta, offers treatments for skin rejuvenation, acne scars, and laser hair removal. Like many local businesses, they wanted to improve their online presence and attract more clients. We conducted an SEO audit with Cameron Snider—whose father owns the business—to assess their visibility. Cameron was excited to share that their rankings had improved …
Building Authority: Why Google Doesn’t Know Who Christopher MacGillis Is—and How to Fix It
Google doesn’t know who Christopher MacGillis is, and that’s a significant issue for both his personal brand and his personal injury law firm, MacGillis Wiemer. Despite the hard work of in-house marketer Ethan Van De Hey, Christopher’s online presence hasn’t fully reflected his expertise and credibility in the competitive personal injury space. The problem? Competing in this crowded market requires …
Discover Strength Draper: Improving SEO to Attract Personalized Strength Training Clients
I teamed up with Jack Wendt to conduct an in-depth SEO audit for Discover Strength Draper, a boutique personalized strength training gym in Utah. Jack, who has a personal connection to the Draper location through his family, reached out to me for help assessing and improving the location’s SEO. Overview of Discover Strength Draper Site The site ranks for 789 …
Website Management: 4 Ways To Elevate Your Digital Presence
In today’s digital-first world, a law firm’s website is often the first point of contact with potential clients. For personal injury lawyers, this virtual “front door” plays a pivotal role in establishing trust, showcasing expertise, and converting visitors into clients. At MacGillis Wiemer, LLC, we understand the power of a well-managed website and continually invest in strategies to ensure it …
5 Ways To Effectively Create Custom Landing Pages for Each Practice Area
In the digital age, a strong online presence is crucial for any law firm aiming to attract new clients. One of the most effective ways to increase conversions and improve your website’s performance is by creating custom landing pages for each practice area. This strategy allows you to speak directly to your target audience and provide tailored information that resonates …
Cardinal Treatment Center: Expert SEO Analysis to Drive More Patients
Cardinal Treatment Center offers comprehensive residential and outpatient recovery programs in Southern Ohio. My buddy, Elliot Drake, spoke with Michael, the owner, about his need to generate more leads and clients. Elliot shared the overview with me, and we discussed the best SEO and digital marketing strategies to help Michael attract more patients. Looking at their site, I can already …
Behind the Scenes at ABC News on Election Night
On November 5th, I had the rare opportunity to step behind the scenes at ABC 7 News in Los Angeles on one of the most critical nights of the year: election night. This wasn’t just any newsroom visit. This was a chance to witness how a top-tier team operates during a high-pressure, real-time event where every second counts. I’m no …
Which GMB Category Should Your Business Choose?
Choosing the right Google My Business category is essential for local service businesses looking to rank higher in local search results. According to recent data, roughly 80% of customers search online for local businesses before making a purchase decision. This article explains how to select the best GMB categories to boost visibility, drive qualified leads, and build trust with potential clients. Keep in mind that …
Why Campaign Management is Crucial for Personal Injury Marketing
At MacGillis Wiemer, LLC, campaign management plays a vital role in how we connect with our community, build trust with clients, and showcase our commitment to personal injury law. Marketing campaigns—whether digital, social, print, or email—are not just about delivering a message; they’re about creating meaningful engagement and fostering relationships. Here’s why this approach matters, how we implement it, and …
Oh My Gosh, Your Website Is Terrible! Let’s Fix It
Think your website is holding your business back? If it needs an overhaul to reach the next level, we’ll tell you straight. In a recent ‘Let’s Fix Your Website’ webinar—hosted with the San Francisco Small Business Development Center (SBDC) and the San Francisco Public Library—Michael Tasner, founder of No Joke Marketing, shared actionable strategies through live website audits. His insights …